International SMM

LinkedIn

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RegionUSA and Canada

Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.

Overview

LinkedIn is a network of professional contacts where a profile is built around your place of work, your experience and your skills. It differs from the other large platforms in three ways at once: it demands a real name, it allows one account per person, and money here is taken from the user rather than paid to them.

The requirements are fixed in the user agreement: “(1) you must be the “Minimum Age” or older; (2) you will only have one LinkedIn account, which must be in your real name; and (3) you are not already restricted by LinkedIn”. The minimum age is defined in the same place as 16 — “The Services are not for use by anyone under the age of 16”.

The platform's economics are straightforward: organic reach is free, extended capabilities are sold as LinkedIn Premium subscriptions, and paid reach is bought in the ad manager. We found no programmes in open sources under which the platform would pay authors for content.

Who's here

On its corporate page about.linkedin.com the platform reports “more than 1 billion members in more than 200 countries and territories worldwide”. What matters is what exactly is being measured: these are registered members, not active users. This number is not comparable with other platforms' MAU and DAU figures, and on the open pages we read LinkedIn does not disclose its active audience.

The interface language of the front page is English; the hreflang markup declares 76 language versions, among them ar, cs, da, de-at, en-au, en-ca (the number of versions is our own count of the links in the markup as of 2026-07-28, not a claim by the platform).

Getting started

A personal profile. Registration is ordinary, but with the two conditions above: 16 years old and a real name. The professional community policies require an authentic identity, one lawful account per person and a real photograph; transferring an account to another person is forbidden.

A company page. According to the help centre you need an active LinkedIn account. Three types are available: Company, Showcase page and Educational institution (in the iOS app — only Company and Educational institution); on Android devices creating a page is not supported. When creating one you confirm your right to act on behalf of the organization and become the super admin.

A newsletter. The eligibility conditions differ for people and for organizations: “All LinkedIn members have access to create a newsletter on LinkedIn”, while pages must have more than 150 followers or connections, must show a track record of creating their own content, and must have no community policy violations.

What you can publish

An ordinary post — 3,000 characters. “The character limit for a post is 3,000 characters” (“Post and share updates”). The same page carries the visibility settings — Anyone, Connections only, Group — and comment controls (Anyone, Connections only, Off). Scheduled publishing is built into the platform itself: a post can be set for a date and time with no third-party services.

An article — 125,000 characters. “Articles are typically longer than posts and are limited to 125,000 characters” (a comparison of the formats). Articles can be published by all members, and also by super admins and content admins of pages.

Video. The requirements are published in the API documentation (Videos API): duration from 3 seconds to 30 minutes, file size from 75 KB to 500 MB, MP4 format. The same article contains a discrepancy: the description of the initializeUploadRequest.fileSizeBytes field says “Maximum allowed Videos size is 5GB”. We give both figures and do not choose between them — the source contradicts itself.

Captions are uploaded as a separate file, with a restriction: “Each video can include only one caption file, and only English-language captions are supported”. For images the platform requires an aspect ratio and alternative text to be given (verified 2026-07-28).

What is forbidden. The professional community policies forbid harassment and personal attacks, threats and incitement to violence, material on the sexual exploitation of children, trade in prohibited goods and forged documents, incitement to hatred, shocking material, and also spam — “untargeted promotional messages” and artificially inflated engagement. A ban on selling data collected by scraping is named separately.

How to grow

The algorithm. LinkedIn publishes no description of its own of how the feed is ranked on its open pages.

Advertising. The entry threshold is published on the page “Making the Most of Your Budget”: “The minimum daily budget amount required to start on LinkedIn is $10, for any ad format”. The same page carries the platform's recommendations: “$25 for new advertisers and $50-100 for existing advertisers who are using USD currency”. A separate requirement applies when launching new ad groups: “Each campaign needs to have an unspent budget of $100 USD, or equivalent currency, to launch a new ad set” (the minimum budget requirements), and for other currencies a range from 100 euros to 8,000 yen is given.

Bidding strategies are described in the help page on budget and schedule: maximum delivery, cost cap and manual bidding. You are charged per click (CPC), per thousand impressions (CPM), per video view (CPV) or per message sent (CPS) — depending on the objective and the format.

Built-in statistics. Through the programmatic interface LinkedIn serves analytics of two kinds, and both appeared recently: the r_member_profileAnalytics permission (profile views, followers, search appearances) is supported from API version 202504, and r_member_postAnalytics (impressions, reactions, comments, reposts of posts) from version 202506 (the list of permissions).

Path to monetization

LinkedIn does not pay authors for content — there is no payout programme in the help centre, in the developer documentation or in the press centre.

The only officially described “brand plus author” arrangement is the BrandLink programme. On its page the mechanics are as follows: brands buy content packages from publishers and authors through a LinkedIn sales representative, upload a video ad of between 3 and 30 seconds into Campaign Manager, obtain the author's consent and get a pre-roll before their video. The programme's status is on the same page: “LinkedIn is currently beta testing BrandLink. Connect with your LinkedIn Sales Team to get started”. The page says nothing at all about the author's reward.

In the press centre announcement revenue sharing with authors is likewise not mentioned: all the numbers given relate to the advertiser's benefit — a 130% higher video completion rate, a 23% higher view rate, and up to an 18% higher likelihood that a viewer becomes a lead; the source of the figures is given as “Platform data (July 2024 - January 2025)”.

The upshot: LinkedIn has no confirmed thresholds, revenue shares, minimum payout amounts or list of payout countries — because there is no published payout programme in the first place. People earn on this platform through it, not from it: through leads, hiring and sales.

What the platform charges you. LinkedIn Premium rates are published openly:

  • Premium Career — US$39.99 a month or US$239.88 a year (the platform states a 50% saving on annual payment), 5 InMail messages a month, access to more than 25,000 LinkedIn Learning courses (the plan page, a comparison of plans).
  • Premium Business — US$69.99 a month or US$539.88 a year (a 36% saving), 15 InMail credits a month, up to 365 days of profile view history (the plan page).
  • Premium Company Page — US$99.99 a month per licence or US$839.88 a year (a 30% saving): auto-invites for those who engaged with your content, your own call-to-action button, reviews, and analytics on page visitors (the plan page).
  • Premium All-in-One — 30 InMail credits a month, credits roll over for 3 months; the platform does not show the price on the comparison page.

Tools and automation

An official API exists, but it is not for everyone. The programme is called the LinkedIn Marketing API Program and brings together the Advertising, Community Management, Events Management, Lead Sync, Conversions, Matched Audiences, Audience Insights, Media Planning and Company Intelligence products (the programme's main page). For social media work the key one is Community Management: through it go posting on behalf of a page, reading comments and reactions, statistics on followers and visitors, and tracking brand mentions.

How access is obtained. According to the “Increasing Access” page, the products fall into two groups. Advertising, Community Management, Events Management, Lead Sync and Conversions are “open to all approved developers”. Matched Audiences, Audience Insights, Media Planning and Company Intelligence are available only to those who pass an additional selection; for Matched Audiences LinkedIn warns that it will be in touch within 60 days and only where there is “a strong partnership fit”. There is a caveat on the same page: “LinkedIn reserves the right to review applications and select partners at its discretion”.

Two tiers, with hard limits on the first. The Advertising API and the Community Management API have Development and Standard tiers, and all apps start at Development:

  • Community Management, Development. 500 calls per app per 24 hours and 100 calls per member per 24 hours; BATCH_GET batch requests are forbidden entirely; webhooks on social actions are switched off. The integration must be completed within twelve months from the moment access is granted. At the Standard tier there are no limits.
  • Advertising, Development. Reading without limits, the creation of one test ad account through the API, changes to no more than five accounts; real accounts are created only through Campaign Manager. The Standard tier removes these limits and is requested by a separate approach to support.

An app is tied to a company page. According to the help centre, the organization whose page is selected “will function as the publisher of the app”, and the page's super admin must confirm the link: “Your Page super admin has 30 days to approve the request”.

Versions change every month. Every request must carry a Linkedin-Version header in YYYYMM format and X-Restli-Protocol-Version: 2.0.0. Old versions are switched off: the documentation carries a warning that version 202507 has already been disabled. For you this is the risk that a third-party scheduler will one day stop publishing.

What you cannot do through the API. You are allowed to mention only followers of the company page, and only from its own posts (verified 2026-07-27).

Limits and rules

Automation is forbidden almost entirely. The user agreement forbids you to “use bots or other unauthorized automated methods to access the Services, add or download contacts, send or redirect messages, create, comment on, like, share, or re-share posts, or otherwise drive inauthentic engagement”. A separate clause forbids developing and using “software, devices, scripts, robots or any other means or processes (such as crawlers, browser plugins and add-ons or any other technology) to scrape or copy the Services”. In practice this means: the only lawful way to automate LinkedIn is the official API, and browser extensions for mass invitations and mailings breach the agreement.

One account, a real name, age 16 and over. Creating a second profile, misrepresenting your identity or running a profile on someone else's behalf breaches the agreement. In some countries the age threshold may be higher where local law requires it.

Spam and invitations. The community policies separately name as unacceptable the use of invitations for mass outreach to people you do not know.

Who it's for

LinkedIn is worth running if your buyer is an organization or a specialist and the deal cycle is long: a profile works as a business card with a verifiable place of work, and the ad manager lets you target by job title and company. The platform is convenient for hiring, for B2B sales and for long texts — the 125,000-character article format is far from available everywhere.

LinkedIn will not suit you if you are counting on earning from the platform itself: there are no author payout programmes here. It also fits poorly for anyone used to mass automation: the agreement forbids even browser extensions, and the entry tier of the API is capped at 500 calls a day per app. And it is useless where anonymity is required.

Tools for this platform

The list is built from the tools' own facts: every line is a tool's statement that it supports the platform, with the source named. A tool missing from the list only means we have no such statement.

Scheduling and publishing:

Statistics and analytics:

Automation:

Social listening:

Other tasks:

Verified data

The checked data this deep dive rests on.

Who's here

Registered members. more than 1 billion MEMBERS in more than 200 countries and territories

The measure: registered members, NOT active users. Not comparable with MAU and DAU

source, checked 2026-07-28

the platform reports «more than 1 billion members in more than 200 countries and territories worldwide»

The measure is registered members, NOT active users; not comparable with MAU and DAU. Confirms an earlier fact in the database

source, checked 2026-07-28

Getting started

creating a page requires an active LinkedIn account; the types are Company, Showcase page and Educational institution (in the iOS app only Company and Educational institution); page creation is not supported on Android; the creator becomes the super admin

source, checked 2026-07-28

What you can publish

an image is given an aspect ratio (width and height separately) and alternative text; on a processing error PROCESSING_FAILED is returned, including because of too large a file or an unsupported format

source, checked 2026-07-28

«The character limit for a post is 3,000 characters»; visibility — Anyone, Connections only, Group; comments — Anyone, Connections only, Off; scheduled publishing is built into the platform

A scheduler for LinkedIn is not essential: scheduling is available in the interface itself

source, checked 2026-07-28

«Articles are typically longer than posts and are limited to 125,000 characters»

All members can publish articles, as can page super admins and content admins

source, checked 2026-07-28

Video. video: duration from 3 seconds to 30 minutes, a file from 75 KB to 500 MB, MP4 format; captions — one file per video and only in English

A CONTRADICTION IN THE SOURCE: the description of the fileSizeBytes field on the same page says «Maximum allowed Videos size is 5GB»

source, checked 2026-07-28

Content

The label is applied by the platform, not by the creator: "LinkedIn members will start seeing a new icon that helps members trace the origin of AI-created media, including the source and history of the content, and whether it was created or edited by AI" · the source is dated 2024-05-15

The official news of the LinkedIn press centre of 15 May 2024 ("LinkedIn adopts C2PA standard"). No tick box at upload for the creator is described on the available pages. The help article "Content credentials" is at www.linkedin.com/help/linkedin/answer/a6282984 — the domain is closed, see the note to ai_disclosure_required

source, checked 2026-08-04

Yes, by the C2PA standard: "Today we shared in a post from Patrick Corrigan, our VP of Legal, how we are rolling out the new C2PA AI-generated content standard on the LinkedIn platform"; the icon shows "the source and history of the content, and whether it was created or edited by AI"

The press centre news.linkedin.com is open (its robots.txt is empty), unlike the main domain. There are no mentions of IPTC or of its own detectors on the available pages

source, checked 2026-08-04

«All LinkedIn members have access to create a newsletter on LinkedIn»; pages must have more than 150 followers or connections, show a track record of creating their own content and have no community policy violations

The threshold of 150 applies only to pages, not to people

source, checked 2026-07-28

The prohibition is worded through harm, not through the way of production. According to the search index of the official rules page, LinkedIn removes "Synthetic or manipulated media, such as doctored images or videos that distort real-life events and likely to cause harm to the subject, other individuals or groups, or society at large"; the general rule is "Do not share content that is false, misleading, or intended to deceive"

The domain www.linkedin.com is closed to us in robots.txt: separate groups there list "User-agent: anthropic-ai", "ClaudeBot", "Claude-Web", "Claude-User", "Claude-SearchBot" — each with "Disallow: /". LinkedIn's community guidelines and help centre are only on this domain, they may not be read and the prohibition must not be bypassed. The words are given according to the search index for this same official page; their exactness has not been re-checked against the page itself — hence partial

source, checked 2026-08-04

Promotion

Word for word, the update of 12 March 2026: "We're upgrading how the Feed ranks content using larger sequence models, known as Generative Recommenders, augmented with large language models (LLMs). These systems better understand what a post is actually about and how your professional interests evolve. They look at signals you choose to share, like your industry, skills, experience, and geography, alongside how you engage with content over time." An earlier and more detailed description: "The more valuable the conversation, the higher in your feed the post will be. How do we know if it's a valuable conversation? We use the framework People You Know, Talking About Things You Care About"; "we look at who you've interacted with directly (for example: in the feed through comments and reactions); we consider information on your profile to understand your interests and experiences you may have in common, and we look at more explicit signals, such as who you've told us you work with"; "We also consider who would benefit from hearing from you, and may rank a connection's post higher if their post needs more engagement. We call this creator side optimization." The belief about formats is separately refuted: "Despite the rumors, the algorithm doesn't favor any particular format" · the source is dated 2019-06-25

the robots.txt of www.linkedin.com directly lists "User-agent: Claude-User" with "Disallow: /", so the help centre www.linkedin.com/help was not read. Other of the platform's own domains are open and were checked: news.linkedin.com (an empty robots.txt), engineering.linkedin.com (its robots.txt returns 404), business.linkedin.com (there ClaudeBot is directly permitted by the line "Allow: /"). The second group of quotations is from a post by Pete Davies of 25 June 2019 on news.linkedin.com

source, checked 2026-08-05

Reduced distribution is promised directly, but in general words. Word for word, 12 March 2026: "Less generic content and engagement bait: We're reducing recycled and click-driven posts to make the Feed feel more useful. We want the Feed to be relevant to your interests, not a popularity contest"; "We're improving our systems to reduce repetitive, low-substance posts and engagement bait, such as “comment to agree” prompts or videos that don't match the text." On the artificial boosting of engagement: "Action against automated comments and inauthentic engagement: We're working to make engagement pods ineffective and curb comment automation or third party tools that create fake conversations"; "we take action to stop behaviors that promote inauthentic engagement, including comment automation, engagement pods, and unauthorized third-party tools. This isn't about limiting reach or discouraging participation"

the robots.txt of www.linkedin.com directly lists "User-agent: Claude-User" with "Disallow: /", so the help centre www.linkedin.com/help was not read. Other of the platform's own domains are open and were checked: news.linkedin.com (an empty robots.txt), engineering.linkedin.com (its robots.txt returns 404), business.linkedin.com (there ClaudeBot is directly permitted by the line "Allow: /"). Neither thresholds nor periods of the reduction are named

source, checked 2026-08-05

Hashtags are called useful, and their recommended number is stated. Word for word: "Use hashtags (we recommend no more than three) to help other members find the conversations that match their own interests"; "We know from our data that members are more interested in going deep on topics they're interested in. Consistently we see better conversation around niche ideas (eg #performancemanagement) than the broad (#management)" On a match of hashtags: "If a connection uses a hashtag you also happen to follow, it gets an extra boost!" · the source is dated 2019-06-25

the robots.txt of www.linkedin.com directly lists "User-agent: Claude-User" with "Disallow: /", so the help centre www.linkedin.com/help was not read. Other of the platform's own domains are open and were checked: news.linkedin.com (an empty robots.txt), engineering.linkedin.com (its robots.txt returns 404), business.linkedin.com (there ClaudeBot is directly permitted by the line "Allow: /"). The advice is of 25 June 2019; there is no more recent official instruction about hashtags on the accessible pages

source, checked 2026-08-05

It was not possible to read a separate help centre page about ranking. There are two posts in the platform's own newsroom: "How LinkedIn Is Improving the Feed to Show More Relevant, Authentic Professional Content" (https://news.linkedin.com/2026/ImprovingTheFeed, 12 March 2026) and "What's in your LinkedIn Feed: People You Know, Talking About Things You Care About" (https://news.linkedin.com/2019/January/what-s-in-your-linkedin-feed--people-you-know--talking-about-thi, 25 June 2019). There is also its own engineering blog with a section about the feed: https://engineering.linkedin.com/teams/data/artificial-intelligence/feed

the robots.txt of www.linkedin.com directly lists "User-agent: Claude-User" with "Disallow: /", so the help centre www.linkedin.com/help was not read. Other of the platform's own domains are open and were checked: news.linkedin.com (an empty robots.txt), engineering.linkedin.com (its robots.txt returns 404), business.linkedin.com (there ClaudeBot is directly permitted by the line "Allow: /")

source, checked 2026-08-05

It was not possible to read a separate document about what a person can change in their recommendations: the help centre pages are closed by robots.txt. On the open pages only ordinary subscriptions are named as a way of influencing the feed: "There are many ways you can signal what you're interested in: the most obvious is joining groups, and following hashtags, people, and pages. Along with posts from your connections, you'll also see these posts in your feed." A new one: "we're testing an Interest Picker during sign-up. New members can select topics like “Leadership,” “Job Search Skills,” or “Career Growth,” helping us personalize their Feed from day one" · the source is dated 2026-03-12

the robots.txt of www.linkedin.com directly lists "User-agent: Claude-User" with "Disallow: /", so the help centre www.linkedin.com/help was not read. Other of the platform's own domains are open and were checked: news.linkedin.com (an empty robots.txt), engineering.linkedin.com (its robots.txt returns 404), business.linkedin.com (there ClaudeBot is directly permitted by the line "Allow: /"). On the "Interest Picker" — from the post of 12 March 2026

source, checked 2026-08-05

There is no direct rule about the reposting of other people's or one's own content on the open pages. The closest in meaning is the promise to reduce "recycled" content: "We're reducing recycled and click-driven posts"; "We're improving our systems to reduce repetitive, low-substance posts". The platform does not explain the word "recycled"

the robots.txt of www.linkedin.com directly lists "User-agent: Claude-User" with "Disallow: /", so the help centre www.linkedin.com/help was not read. Other of the platform's own domains are open and were checked: news.linkedin.com (an empty robots.txt), engineering.linkedin.com (its robots.txt returns 404), business.linkedin.com (there ClaudeBot is directly permitted by the line "Allow: /"). The full rule may be in the "Professional Community Policies" on www.linkedin.com/legal — that address is closed by robots.txt to Claude-User, it was not read

source, checked 2026-08-05

There is no direct admission of "we do not disclose the mechanics"; on the contrary, there is a promise to report changes: "We're constantly working on improving and evolving the feed experience. We'll post updates when there are major changes"; "These changes are already rolling out, and we'll continue testing, learning, and sharing updates as the Feed evolves." The author of the 2019 post directly addresses those who try to work out the algorithm: "If you're an active poster on LinkedIn, you might be reverse engineering this article to figure out best practices for reaching an audience with the LinkedIn feed. I'll save you the trouble…"

the robots.txt of www.linkedin.com directly lists "User-agent: Claude-User" with "Disallow: /", so the help centre www.linkedin.com/help was not read. Other of the platform's own domains are open and were checked: news.linkedin.com (an empty robots.txt), engineering.linkedin.com (its robots.txt returns 404), business.linkedin.com (there ClaudeBot is directly permitted by the line "Allow: /")

source, checked 2026-08-05

Advertising

«The minimum daily budget amount required to start on LinkedIn is $10, for any ad format»; the platform's recommendations are «$25 for new advertisers and $50-100 for existing advertisers who are using USD currency»

source, checked 2026-07-28

«Each campaign needs to have an unspent budget of $100 USD, or equivalent currency, to launch a new ad set»; for other currencies a range from 100 euros to 8,000 yen is given

source, checked 2026-07-28

bidding strategies: maximum delivery, cost cap and manual bidding; charging per click (CPC), per thousand impressions (CPM), per video view (CPV) or per message sent (CPS)

There are no specific minimum amounts on this page

source, checked 2026-07-28

Analytics

Statistics of an organization's posts: clickCount, commentCount, engagement ("Number of organic clicks, likes, comments, and shares over impressions"), impressionCount, likeCount, shareCount, uniqueImpressionsCount

this is the whole list; retention, video completions and the sources of impressions are not in it

source, checked 2026-08-05

Follower statistics, seven professional breakdowns: followerCountsByAssociationType, followerCountsByGeoCountry, followerCountsByFunction, followerCountsByIndustry, followerCountsByGeo, followerCountsBySeniority, followerCountsByStaffCountRange

LinkedIn is the only platform in this set where the breakdown goes by job level, industry and company size rather than by age and gender

source, checked 2026-08-05

"This endpoint returns organic statistics only. Sponsored activity is not counted in this endpoint."

a promoted post is not visible in the organic statistics — separate advertising API access is needed

source, checked 2026-08-05

"Time-bound follower counts are aggregated and not segmented by facet"; "Time-bound follower statistics (queries that include a timeIntervals parameter) do not return demographic breakdown fields. The following fields are unsupported when a time range is specified: followerCountsByFunction, followerCountsByStaffCountRange, followerCountsByGeo, followerCountsByGeoCountry"

follower demographics for a chosen period cannot be obtained in principle: either a period with no breakdown, or a breakdown over all time

source, checked 2026-08-05

"This endpoint no longer returns totalFollowerCounts"

the metric has been withdrawn; the total number of followers is now taken by a different request — networkSizes in Organization Lookup

source, checked 2026-08-05

"The results for any individual facet are limited to the top 100 results. For example, if a page has followers in more than 100 countries/regions, only the top 100 countries/regions will be returned."

a rare case where the platform names the limit as a number

source, checked 2026-08-05

"Time-bound statistics is not supported for specific share queries"; "The /organizationalEntityShareStatistics endpoint doesn't support pagination"; "Shares with no actions or impressions are not included in the list of elements"

for an individual publication the day-by-day dynamics cannot be obtained — only the lifetime total

source, checked 2026-08-05

"The shareCount for the time-bound statistics won't match the lifetime statistics because the time-bound data won't include the count from instant reposts"; on likeCount: "This field can become negative when members who liked a sponsored share later unlike it. The like is not counted since it's not organic, but the unlike is counted as organic."

the platform itself admits that its own two figures will not agree and that the number of likes can go negative

source, checked 2026-08-05

Posts: "The organizationalEntityShareStatistics endpoint returns share data only within the past 12 months, using a rolling 12-month window". Followers: "This endpoint will provide statistics from 12 months before the request date (UTC) till 2 days before the request date (UTC)"

the second quotation is from the follower-statistics page; the depth is exactly a year, on a rolling window

source, checked 2026-08-05

Seven follower breakdowns: the type of association with the organization, country, function, industry, market, seniority level, and the size of the follower's company. Lifetime only, with no breakdown by period, and no more than 100 values in each breakdown

age and gender are not among the breakdowns at all

source, checked 2026-08-05

Follower statistics are available "till 2 days before the request date (UTC)" — that is, the last two days are not given

the example in the documentation: a request on 31 December 2021 gives 29 December 2021 as the last data point

source, checked 2026-08-05

The rw_organization_admin permission: "Manage organizations pages and retrieve reporting data. Restricted to organizations in which the authenticated member has the following role: ADMINISTRATOR"

analytics is tied to the organization page and to the administrator role; for a personal profile it is a different set of endpoints

source, checked 2026-08-05

the r_member_profileAnalytics permission (profile views, followers, search appearances) is supported from API version 202504; r_member_postAnalytics (impressions, reactions, comments, reposts) from version 202506

Before these versions personal profile analytics through the API were unavailable

source, checked 2026-07-28

How the money works here

What must be disclosed. "If you share content in an exchange for value (including monetary payment, endorsements, free products or services, or other benefit), you must label the post as a brand partnership"; the "Brand partnership" toggle is switched on when a post is created and is reset for each new one; "Your sponsorship or brand partnership should be clear, conspicuous, and transparent"; labelled posts are available for public search

the label is mandatory for any consideration, including free goods and services

source, checked 2026-08-04

BrandLink: brands buy content packages from publishers and authors through a LinkedIn sales representative, upload a video ad of 3 to 30 seconds into Campaign Manager and get a pre-roll before the author's video after their consent; the status is «LinkedIn is currently beta testing BrandLink»

The page says nothing about payment to the creator

source, checked 2026-07-28

revenue sharing with authors is not mentioned in the press centre announcement; only figures for the advertiser are given: a 130% higher video completion rate, a 23% higher view rate, up to an 18% higher likelihood of becoming a lead, source — «Platform data (July 2024 - January 2025)»

source, checked 2026-07-28

Who is admitted. The LinkedIn help centre describes no creator payout program that has to be qualified for by thresholds. For the paid partnership label there is a single condition: "This label is only available for Public posts"

the LinkedIn help centre was checked; no article on the conditions for taking part in a creator payout program was found

source, checked 2026-08-04

The help centre describes no program under which LinkedIn pays creators. Of the tools for commercial cooperation, only the Brand partnership label is named

a search of the LinkedIn help centre returned a single relevant article — about the paid partnership label

source, checked 2026-08-04

The article that was read has no separate rules on affiliate links; the requirement is general: content posted in exchange for value must be labelled and must comply with LinkedIn's advertising policy and with local laws

the article about the brand partnership label says nothing directly about outbound links

source, checked 2026-08-04

Premium Career — US$39.99 a month or US$239.88 a year (the platform states a 50% saving), 5 InMail messages a month, more than 25,000 LinkedIn Learning courses

The Duo option: US$59.98 a month or US$359.88 a year

source, checked 2026-07-28

Premium Business — US$69.99 a month or US$539.88 a year (a 36% saving), 15 InMail credits a month, up to 365 days of profile view history

source, checked 2026-07-28

Premium Company Page — US$99.99 a month per licence or US$839.88 a year (a 30% saving): auto-invites for those who engaged with the content, your own call-to-action button, reviews, visitor analytics

source, checked 2026-07-28

Premium All-in-One — 30 InMail credits a month, rolling over for 3 months; the price is not displayed on the plan comparison page

The plan's figure is not on this page; we did not open the plan's own page

source, checked 2026-07-28

Limits and restrictions

the Development tier of the Community Management API: 500 calls per app per 24 hours and 100 calls per member per 24 hours; BATCH_GET batch requests are forbidden; webhooks on social actions are switched off; the integration must be completed within 12 months

THE MOST IMPORTANT NUMBER FOR SERVICES: at the Standard tier there are no limits

source, checked 2026-07-28

the Development tier of the Advertising API: reading without limits, creating one test ad account through the API, changing no more than five accounts; real accounts are created only through Campaign Manager

The Standard tier lifts the limits and is requested by contacting support

source, checked 2026-07-28

Word for word: "Rate limited requests will receive a 429 response. In rare cases, LinkedIn may also return a 429 response as part of infrastructure protection. API service will return to normal automatically." A warning: "Developer Admins will receive email alerts when their application exceeds 75% of the assigned rate limit quota"; the alerts "are not sent in real-time. There is an expected delay of approximately 1–2 hours after the threshold is reached"; they are "triggered only on application-level threshold breaches, not on member-level or combined member+app-level breaches"

Recovery is automatic, the term is not named: the daily counters are reset to zero at midnight UTC

source, checked 2026-08-04

The window and the arrangement of the limit are announced, the numbers are not. Word for word: "To prevent abuse and ensure service stability, all API requests are rate limited. Rate limits specify the maximum number of API calls that can be made in a 24 hour period. These limits reset at midnight UTC every day." Two kinds of limits: "Application — The total number of calls that your application can make in a day" and "Member — The total number of calls that a single member per application can make in a day". And further: "Your application’s daily rate limit varies based on which API endpoint you are using. Standard rate limits are not published in documentation. You can look up the rate limit of any endpoint your app has access to through the Developer Portal"

LinkedIn does not publish the sizes of the limits as a matter of principle: they are visible only in the developer's account on the Analytics tab, and only for those endpoints to which at least one request has already been made today. The date of the page's revision is 2025-06-18

source, checked 2026-08-04

Restrictions

forbidden to «use bots or other unauthorized automated methods to access the Services, add or download contacts, send or redirect messages, create, comment on, like, share, or re-share posts, or otherwise drive inauthentic engagement»

Directly covers browser extensions for mass invitations and mailings

source, checked 2026-07-28

forbidden to develop and use «software, devices, scripts, robots or any other means or processes (such as crawlers, browser plugins and add-ons or any other technology) to scrape or copy the Services»

source, checked 2026-07-28

forbidden are harassment and personal attacks, threats and incitement to violence, material on the sexual exploitation of children, trade in prohibited goods and forged documents, incitement to hatred, shocking material, spam («untargeted promotional messages») and inflated engagement; separately — the sale of data obtained by scraping, and invitations used for mass outreach to strangers

A genuine identity, a single account and a real photograph are required

source, checked 2026-07-28

«The Services are not for use by anyone under the age of 16»

In some countries the threshold may be higher under local law

source, checked 2026-07-28

«(1) you must be the “Minimum Age” or older; (2) you will only have one LinkedIn account, which must be in your real name; and (3) you are not already restricted by LinkedIn»

A difference from most platforms: a second profile is a breach of the agreement

source, checked 2026-07-28

API access

the API allows mentions only from a company page's posts, and only of those who follow that page. Independently confirmed by two services (Buffer, Planable)

source, checked 2026-07-27

every request must carry a version header in YYYYMM format (LinkedIn-Version) and X-Restli-Protocol-Version: 2.0.0

The API version is monthly: a service has to update it regularly or the integration will go stale

source, checked 2026-07-28

the LinkedIn Marketing API programme brings together the Advertising, Community Management, Events Management, Lead Sync, Conversions, Matched Audiences, Audience Insights, Media Planning and Company Intelligence products

For SMM tasks the key one is Community Management

source, checked 2026-07-28

Advertising, Community Management, Events Management, Lead Sync and Conversions are «open to all approved developers»; Matched Audiences, Audience Insights, Media Planning and Company Intelligence are only for those who pass an additional selection

For Matched Audiences a reply can take up to 60 days and comes only where there is «a strong partnership fit»

source, checked 2026-07-28

Marketing API version 202507 has been switched off; every request must carry Linkedin-Version in YYYYMM format and X-Restli-Protocol-Version: 2.0.0

Monthly versioning is a source of risk for third-party schedulers

source, checked 2026-07-28

an app is tied to a company page: the organisation «will function as the publisher of the app», and «Your Page super admin has 30 days to approve the request»

Without a page and without the super admin's approval an integration cannot be launched

source, checked 2026-07-28

Languages

interface language of the front page: en; declared language versions: ar, cs, cs-cz, da, da-dk, de, de-at, de-ch, de-de, en, en-au, en-ca and 64 more

The language is taken from the markup attribute, the versions from hreflang. The "and N more" figure is OUR count of the remaining hreflang links in the markup, not a claim by the source: that number does not appear on the page.

source, checked 2026-07-28

metrics

A video view (videoViews) verbatim: «A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) doesn't count as a view» — 2 continuous seconds with 50% of the video in view, or a click on the CTA; going full screen does not count as a view. A completion (videoCompletions) verbatim: «The count of video ads that played 97-100% of the video» — 97% already counts as «complete»

www.linkedin.com/help is closed to ClaudeBot (robots.txt: Disallow: /) — LinkedIn's official API documentation on learn.microsoft.com was used instead (robots allows it). A finding: a «view to the end» happens at 97%

source, checked 2026-08-07

approximateMemberReach verbatim: «The estimated number of unique member accounts with at least one impression» — an estimate of unique member accounts with at least one impression; available only for periods no longer than 92 days. For organic page content — uniqueImpressionsCount, verbatim: «Number of unique impressions», with data returned only for a rolling 12 months

An impression for Sponsored Messaging means «sends», verbatim: «the count of "impressions" for Sponsored Content and "sends" for Sponsored Messaging» — an impression counts as a message sent. Organic: learn.microsoft.com/en-us/linkedin/marketing/community-management/organizations/share-statistics

source, checked 2026-08-07

Organic engagement of a page is a calculated share of impressions, verbatim: «Number of organic clicks, likes, comments, and shares over impressions» (clicks+likes+comments+shares / impressions; not over followers). In advertising, totalEngagements verbatim: «The count of all user interactions with the ad unit». likeCount can go negative: a like on a sponsored post does not count as organic, while removing it does (verbatim in the documentation)

A finding: negative likes in the organic statistics — the platform documents this artefact itself

source, checked 2026-08-07

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