Publer
Tool · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Publer is a scheduler of posts for social networks with programmatic access and its own limits set out in detail. The tool has an API allowing the management of accounts (documentation), and a machine-readable index of the documentation llms.txt, served in the format text/markdown. By what method the social network accounts are connected the overview section of the documentation does not describe.
From the index of the documentation there are confirmed competitor analysis, hashtag analysis, the re-use of posts and batch scheduling.
The interface language of the homepage is English. By the hreflang markup on the site of the tool there are five language versions: de, en, es, fr, it. On one visit the markup of the same homepage named six, with Albanian (sq) added.
Which platforms it works with
The most detailed list is given by the pricing page — thirteen platforms with the types of account indicated:
Facebook — profile, pages, locations, groups; Instagram — business and creator; TikTok — personal and business; X — accounts (paid plans only); Threads; LinkedIn — profiles and pages; Pinterest — personal and business; Mastodon; Google Business Profile; YouTube — channels; Telegram — groups and channels; Bluesky; WordPress — hosted and self-hosted.
The same list of thirteen positions is confirmed by the integrations section, the "For Publishing" tab, and the documentation. Separate pages in the integrations section were found for nine platforms: Bluesky, Facebook, LinkedIn, Mastodon, Pinterest, Telegram, Threads, TikTok, YouTube — some of them do not look like a product page, but they lie in the integrations section.
Support for Mastodon is a rarity: of the tools in this catalogue, only Buffer and Publer declared it.
Of the formats, on the pricing page there are named YouTube Shorts, Instagram Reels and LinkedIn PDF.
In the table of daily limits on publications Discord and Viber do not appear.
Pricing
There are four plans (the pricing page): Kostenlos 0, Professional 4.39, Business 8.78 EUR a month, Enterprise — on request. The minimum paid price is 3.51 EUR a month with annual payment (4.39 EUR month by month), the Professional plan. Next to the price in euros the tool itself publishes an equivalent — 4.00 USD a month; among the tools checked few do so.
The charging is per social account, with a volume discount: every tenth account free. The same logic applies to additional members of the team.
Tax is not included in the price, and the page says so outright: "MwSt. nicht enthalten". Here too a reservation about the source itself: the pricing page was served in the German language — it looks like a dependence of the presentation on the country.
The trial period is of different length on different plans: Professional — 7 days, Business — 14 days. A refund of the money is within 14 days. The payments are handled by PayPro Global and Paddle.
Access to the tool's API opens from the Business plan.
What is free
There is a free plan, and it is permanent, not a trial. By the pricing page it includes 1 user, 1 workspace, 3 social accounts, 10 scheduled posts per account, 25 drafts and a history of publications for 24 hours.
Two platforms behave in a special way on the free plan. X (Twitter) cannot be connected at all; the reason the tool names itself — the cost of the Enterprise API of the X platform itself. Pinterest is connected only for accounts from 100 followers or with a confirmed site; the reason, in the tool's words, is compliance with Pinterest's rules of automation.
Restrictions
The daily limits are set by the tool itself, and these are its own limits, not the limits of the platforms. The table from the section about limits counts over a rolling 24 hours; the values are given in the order "free / professional / business plan":
- Facebook — 12 / 24 / 36 per profile;
- Instagram — 15 / 20 / 25;
- Threads — 150 / 200 / 250;
- TikTok — 15 / 20 / 25;
- X — 25 / 50 / 100;
- LinkedIn — profile 10 / 12 / 14, page 12 / 18 / 24;
- Pinterest — 12 / 24 / 36;
- YouTube — 5 / 10 / 15;
- Telegram — 5 / 10 / 15.
The limits differ strongly between platforms on one and the same plan: for Threads they are ten times greater than for YouTube.
Here too is the one place in this article where the sources disagree. The tool asserts that "most social networks do not limit the daily number of publications" (our translation of the Russian wording). This is true only in part: by the platforms' own documentation, three of the five have a daily limit of their own (Instagram — 100 publications per 24 hours, Threads — 250, YouTube — 100 uploads); X has no daily limit at all, it counts by fifteen-minute windows; for Pinterest the unit of counting depends on the level of access. The tool's own limits meanwhile do exist and are stricter than the platforms' where the platforms' exist: for Instagram 15–25 against 100.
The API limit: 100 requests per two-minute window, and the limit is counted on the account as a whole, not on the access key. On exceeding it a 429 response comes, and in the headers X-RateLimit-Limit, X-RateLimit-Remaining and X-RateLimit-Reset the remainder and the time of the reset are visible.
How you earn with it
The affiliate programme is called the Publer Ambassador Program (the page of the programme). The addresses /affiliate, /affiliates, /affiliate-program, /partners and /referral redirect to the homepage — there is one working address, /ambassador.
The rates, by the help article: as a base 0.25 USD for every referred bona fide user, 50% of the first monthly payment and 20% of renewals. Further the rate grows by the turnover of the previous month: 0–500 USD — 50% and 20%, 500–1000 USD — 60% and 25%, over 1000 USD — 70% and 30%. On the landing page the same numbers in one line. The accrual from renewals is open-ended — "as long as they don't cancel".
The payout threshold is named: "the total unpaid commissions are at least $20" (the help page about payouts). There too are the terms of confirmation — 15 days for free users and 30 days for paying ones. They pay through PayPal or Stripe on the first day of every month, and to active participants — on the first and the fifteenth.
The programme is open to all who wish to promote the tool; the duties are to promote the capabilities, to share one's own link, to represent the brand accurately and to give feedback. No other restrictions are listed on the page.
What it will not do
On the free plan it will not connect X (Twitter) — not at all. And it will not connect Pinterest if the account has fewer than 100 followers and no confirmed site.
It will not give access to its API on plans below Business.
It will not publish more than its own daily limit: on the free plan that is 5 posts in YouTube and Telegram, 10 to a LinkedIn profile, 12 in Facebook and Pinterest, 15 in Instagram and TikTok, 25 in X per rolling day. The tool's limits are lower than the platforms' — it is into them that you risk running, not into the limits of the network itself.
It will not accept more than 100 API requests per two minutes — beyond that a 429 response, and the limit is shared across the whole account, not per key.
Discord and Viber do not appear in the table of daily limits.
The lifetime of the click tag is named neither on the landing page nor in the help section about the affiliate programme; there is no separate page of the programme's terms — the explanations are scattered through the help centre.
Verified data
The checked data this deep dive rests on.
Features
yes
Quote: - (Competitor Analysis)(https://publer.com/docs/analytics/competitor-analysis.md)
source, checked 2026-07-27
yes
Quote: - (Hashtag Analysis)(https://publer.com/docs/analytics/hashtag-analysis.md)
source, checked 2026-07-27
yes
Quote: - (Recycling Posts)(https://publer.com/docs/posting/create-posts/publishing-methods/recycling-posts.
source, checked 2026-07-27
yes
Quote: - (Bulk Scheduling)(https://publer.com/docs/posting/create-posts/publishing-methods/bulk-scheduling.
source, checked 2026-07-27
Platforms
Supported platforms. the integrations section contains platform pages: Bluesky, Facebook, LinkedIn, Mastodon, Pinterest, Telegram, Threads, TikTok, YouTube
Some of the pages show no signs of being a product page but sit in the integrations section
source, checked 2026-07-28
Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Threads, Pinterest, YouTube, Google Business, Telegram, Mastodon, Bluesky, WordPress
the «For Publishing» section — 13 entries; it supplements and refines the earlier fact from /docs (which had Google Business Profile)
source, checked 2026-07-28
Discord and Viber are absent from the table of daily posting limits
Negative evidence from the second scheduler checked
source, checked 2026-07-28
Mastodon is among the integrations — a rarity: of the services checked, only Buffer and Publer declared it
Check the depth of support separately
source, checked 2026-07-28
How the money works here
Affiliate programme. yes: the Publer Ambassador Program (an affiliate programme)
the addresses /affiliate, /affiliates, /affiliate-program, /partners, /referral redirect to the home page; the working address is /ambassador
source, checked 2026-08-04
Commission. as a base: $0.25 for each legitimate user that you bring, 50% commission on the first monthly payment, 20% commission on the recurring payments; by the previous month's turnover: $0-500 — 50%/20%, $500-1000 — 60%/25%, above $1000 — 70%/30%
the landing page has the same figures in a single line: up to 70% commission on new paying customers and up to 30% commission on recurring payments
source, checked 2026-08-04
One-off or recurring. recurring indefinitely: 20-30% on each renewal, as long as they don't cancel
the wording of the help centre
source, checked 2026-08-04
Payout minimum. the total unpaid commissions are at least $20
plus a confirmation period: 15 days for free users and 30 days for paying ones
source, checked 2026-08-04
How they pay. PayPal or Stripe; payouts on the 1st of each month, and for active participants on the 1st and the 15th
from the help centre
source, checked 2026-08-04
Who is admitted. open to everyone willing to promote Publer; the duties are to promote the tool's features, to share one's affiliate link, to represent the brand accurately and to give feedback
no other restrictions are listed on the page
source, checked 2026-08-04
Pricing
yes, permanent
1 user, 1 workspace, 3 social accounts, 10 scheduled posts per account, 25 drafts, 24 hours of posting history
source, checked 2026-07-27
X (Twitter) CANNOT be connected on the free plan
The reason is named by the vendor: the cost of the Enterprise API of the X platform itself
source, checked 2026-07-27
on the free plan Pinterest can be connected only for accounts with 100 followers or more, or with a verified website
The reason is named by the vendor: compliance with Pinterest's automation rules
source, checked 2026-07-27
per social account, with a volume discount: every 10th account is free
The same logic applies to additional team members
source, checked 2026-07-27
3.51 EUR / month on annual billing (4.39 EUR monthly)
The Professional plan
source, checked 2026-07-27
4.00 USD / month — stated by the service itself next to the price in EUR
RARE: the vendor itself publishes the equivalent in another currency
source, checked 2026-07-27
Kostenlos 0; Professional 4.39; Business 8.78 EUR/month; Enterprise on request
source, checked 2026-07-27
NOT included: «MwSt. nicht enthalten»
The third service with an explicit tax policy
source, checked 2026-07-27
Professional — 7 days; Business — 14 days
The length DIFFERS between plans
source, checked 2026-07-27
PayPro Global and Paddle
source, checked 2026-07-27
a refund within 14 days
source, checked 2026-07-27
access to the Publer API — from the Business plan
source, checked 2026-07-27
the page was served in German
The second case after Planable — the delivery depends on geography
source, checked 2026-07-27
Limits and restrictions
100 requests per two-minute window; the limit is counted for the whole account, not per access key. Exceeding it returns a 429 response, and the X-RateLimit-Limit, X-RateLimit-Remaining and X-RateLimit-Reset headers show the remaining allowance and the reset time
source, checked 2026-07-28
daily limits over a rolling 24 hours in Moscow time UTC, in the order «free / professional / business» plan: Facebook 12 / 24 / 36 per profile; Instagram 15 / 20 / 25; Threads 150 / 200 / 250; TikTok 15 / 20 / 25; X 25 / 50 / 100; LinkedIn profile 10 / 12 / 14, page 12 / 18 / 24; Pinterest 12 / 24 / 36; YouTube 5 / 10 / 15; Telegram 5 / 10 / 15
The limits DIFFER between platforms on the same plan: Threads gets ten times more than YouTube
source, checked 2026-07-28
Sources diverge: daily posting limits are set by THE SERVICE ITSELF. Its general claim that «most social networks do not limit the daily number of posts» is only partly true: of the five platforms whose documentation we managed to read, three have their OWN daily limit (Instagram 100 posts per 24 hours, Threads 250, YouTube 100 uploads), X has no daily limit at all — it counts in fifteen-minute windows — and on Pinterest the unit of counting depends on the access level
S149 found three refutations, S150 added two confirmations. The service's own limits do exist and are STRICTER than the platforms' where the platforms have any: for Instagram 15–25 against 100
source, checked 2026-07-28
API access
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, YouTube, TikTok, Google Business Profile, WordPress, Telegram, Mastodon, Threads, Bluesky
13 platforms; the FIRST data on supported platforms in the catalogue
source, checked 2026-07-27
yes, it allows accounts to be managed
source, checked 2026-07-27
there is a machine-readable documentation index served as text/markdown
The fact's value previously held an address instead of a statement. The size in bytes was removed — it is OUR measurement of a changing file, not the text of the page; the reproducibility check looked for it on the page and did not find it
source, checked 2026-07-28
Facebook — profile, pages, locations, groups; Instagram — business and creator; TikTok — personal and business; X — accounts (paid only); Threads; LinkedIn — profiles and pages; Pinterest — personal and business; Mastodon; Google Business Profile; YouTube — channels; Telegram — groups and channels; Bluesky; WordPress — hosted and self-hosted
The MOST DETAILED data on support depth in the database: 13 platforms with the account types specified
source, checked 2026-07-27
Post types. YT Shorts, IG Reels and LinkedIn PDF are supported
source, checked 2026-07-27
Languages
the interface language of the home page: en; declared language versions: de, en, es, fr, it, sq
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
de,en,es,fr,it (5)
Source: the hreflang declaration on the service's website
source, checked 2026-07-27
Catalogue section: all similar See also: catalogue index · scheduler comparison · find by situation · platform restrictions