Scheduler comparison: what you will be able to do with your account

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Instagram

Can I publish from a personal profile?

Instagram — can I publish from a personal profile
Tool	Answer	Source
Buffer	personal accounts — ONLY a notification before publishing; professional accounts (Business/Creator) require a link to a Facebook Page for auto-publishing, analytics and working with comments	[1]
SocialBee	BOTH types are supported: «you can share content to either your personal Instagram profile or Business account»	[2]
Planable	ONLY professional accounts: «You can manage Instagram Professional Accounts (Business Pages and Creator Accounts)». Personal ones are not supported	[3]
Later
Iconosquare

Is a link to a Facebook Page required?

Instagram — is a link to a Facebook Page required
Tool	Answer	Source
Buffer	required for auto-publishing: professional accounts (Business/Creator) have to be linked to a Facebook Page	[1]
SocialBee
Planable	a link to a Facebook Page is NOT required: «No, but in this case you'll have some limitations» — a direct connection brings limitations	[3]
Later
Iconosquare

Will the tool publish by itself or just remind me?

Instagram — will the service publish itself or remind me
Tool	Answer	Source
Buffer	depends on the account type: personal — only a notification before publishing; professional — auto-publishing	[1]
SocialBee
Planable	two modes to choose from: direct publishing OR a notification to your phone; the method is chosen separately for each page and content type	[3]
Later	automatic publishing for single photos, carousels (photo and video), video and Stories: «will publish to Instagram without any more work on your side»	[4]
Iconosquare	there is a choice: «Schedule post», sending for approval, a draft, or «Create a reminder» for manual publishing — that is, auto-publishing and reminders coexist	[5]

Can I publish from a personal account?

TikTok — can I publish from a personal account
Tool	Answer	Source
Buffer	BOTH account types are supported: «Buffer supports both business and personal TikTok accounts»; a business account is NOT required, although «TikTok may limit certain features by account type or region»	[6]
SocialBee
Planable
Later
Iconosquare

Will the tool publish by itself or just remind me?

TikTok — will the service publish itself or remind me
Tool	Answer	Source
Buffer	auto-publishing «when they meet TikTok's publishing requirements»; videos with trending sounds or in-app effects are published ONLY manually, through a notification	[6]
SocialBee	it depends on the content type: a single video is published directly; several videos and images (up to 12) go ONLY through Reminders	[7]
Planable	your choice: direct scheduling from the service OR publishing via a notification in the mobile app, so that the sound can be added inside the TikTok app	[8]
Later	automatic publishing on a schedule, including bulk scheduling; posts go out at the date and time you set	[9]
Iconosquare

Can I add a trending sound?

TikTok — can I add a trending sound
Tool	Answer	Source
Buffer	trending sounds cannot be added when auto-publishing: «TikTok's API does not provide access to its full music library» — a platform restriction, not a service one	[6]
SocialBee
Planable	adding sounds is not supported: «Because Planable is dependent on the TikTok API, it currently doesn't support adding sounds» — the service names the platform's API limitation as the source outright	[8]
Later
Iconosquare

Can I publish to a personal profile?

LinkedIn — can I publish to a personal profile
Tool	Answer	Source
Buffer	BOTH a personal profile AND a company page are supported: «plan, edit, draft, and schedule posts to your LinkedIn Profile and LinkedIn Company Pages»	[10]
SocialBee	both types are supported: «you can share content to either your personal LinkedIn profile or Company page»	[11]
Planable	both types are supported: «You can manage LinkedIn Personal Profiles and LinkedIn Company Pages»	[12]
Later	both types are supported, but with different capabilities: text and images go to a profile and to a page, VIDEO only to company pages	[13]
Iconosquare

Can I tag a person or a company?

LinkedIn — can I tag a person or a company
Tool	Answer	Source
Buffer	companies can be mentioned ONLY from page posts: «the LinkedIn API only allows for mentioning from LinkedIn Pages, and you can only mention businesses or individuals who follow that page»	[10]
SocialBee
Planable	a personal profile can be mentioned only if it follows the company page that mentions it	[12]
Later
Iconosquare

Can I upload long-form video, not just Shorts?

YouTube — can I upload long videos, not only Shorts
Tool	Answer	Source
Buffer	the page is devoted entirely to Shorts: 21 mentions of Shorts and NOT ONE mention of long-form video. The section heading is «Schedule YouTube Shorts». Support for ordinary videos is not stated on the page	[14]
SocialBee	BOTH formats are supported explicitly: «Videos — Any length, any ratio, up to 5GB» and «Shorts — under 60 seconds, in 1:1 or 9:16 aspect ratio, max 5GB»	[15]
Planable
Later	the page is entirely about Shorts: 19 mentions of Shorts, long videos are not mentioned. Bulk scheduling of Shorts, automatic publishing with no notifications	[16]
Iconosquare

Which upload fields can be filled in from the tool?

YouTube — which upload fields are filled in from the service
Tool	Answer	Source
Buffer
SocialBee	titles and descriptions, a custom thumbnail (a frame or an uploaded image), chapters by timecode, scheduling of the first comment, comment moderation with approval or rejection	[15]
Planable	you set the playlist, the video category, the licence, the «made for kids» flag, the privacy level and a custom thumbnail	[17]
Later	when scheduling you set the title, the description, the keywords and whether subscribers are notified	[16]
Iconosquare