Krisha
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Krisha.kz («Крыша») is a Kazakh property classifieds site: sale and rental of flats, houses, rooms, commercial premises, garages and industrial sites, plus a separate new-build section. The owner is the same as Kolesa.kz's: Kolesa Joint-Stock Company, BIN 970440003326; the account is shared between the two platforms.
For a seller this is a storefront with a profile and a public reputation: the platform counts rule breaches in points that are visible in the search results. The owner describes the revenue model like this: free listings with the option of extra promotion (freemium and listing-fee models), selling flats through the "Krisha Agents" realtor service, lead generation, the "New Buildings" section and banner advertising. There is no commission on the deal.
Who's here
All the figures belong to the owner. The Kolesa Group corporate site reports 6 million users a month, 500 thousand active listings and that 8 out of 10 Kazakhs name Krisha.kz first when searching for property; the same page mentions the base of 1 million listings that the free online valuation runs on. Note the inconsistency within a single page: active listings are given as 500 thousand, while the valuation base is 1 million.
The same company's advertising page, unlike the corporate one, names a source: more than 6 million visitors monthly and 200 million page views monthly, an app rating of 4.6, a 25–44 user share of 59%; the footnote reads "2025, Google Analytics".
Languages. The rules allow listing text only in Russian and/or Kazakh, and also in English if a translation is provided. The home page markup states no language attribute.
Getting started
Sign-up is ordinary. The rules distinguish three roles: an ordinary user, a specialist and a company (an agency).
Company and specialist profiles
The requirements are strict: duplicating profiles is banned; the first and last name must be real, in Cyrillic; the company name must be full and exact, with its legal form; the description may not contain links or phone numbers. There is a hard rule about other people's properties: specialists and companies are barred from posting listings without the owner's consent or from presenting themselves as the owner; if such a case is detected, the ability to post listings "as the owner" is switched off and contacts are blocked.
The "Krisha Agents" service
A programme for realtors in Almaty and Astana. The conditions for joining are named one by one: legal entities and sole traders registered in Kazakhstan; active use of the platform for more than 6 months; no more than three confirmed complaints over the past 3 months; no "Broke the rules" status over the past 6 months. Next you have to sign a contract with Kolesa and complete training; the agent works in the platform's CRM.
Free listing limits
Unlike Kolesa.kz, Krisha publishes no numbers — and says so outright: Kolesa has the right to set limits, they differ depending on the type of user, the category and the region, and once the limit is reached listing becomes paid. What is more, the platform refuses in advance to explain: the care team does not answer questions about account limits or about the methods used to sort listings and profiles.
What you can publish
Text. You may not use: lots of capital letters; emoji instead of a description; advertising copy and any contacts — phone numbers, site addresses, email, messenger contacts. One property, one listing. Agencies get a separate ceiling: a listing for a single property may be published by no more than three specialists from the same agency.
Photos. Technical requirements: at least 400×300 pixels, JPEG or PNG format, all images checked by moderators before publication. Banned: watermarks and logos, including the krisha.kz logo; contacts; information about price, loans and promotions; frames; smileys; collages; site addresses; state symbols; native advertising; erotica; alcohol and tobacco; QR codes; screenshots; descriptions of the property's characteristics. AI is named separately: synthetic images without labelling under Kazakh law are banned; images of children are banned.
The substantive photo requirement — the very one that gets listings pulled most often: at least one image must be a photo of the living space giving an idea of the room's size and condition; otherwise you may not use shots of the yard, the parking, the bathroom, the entrance hall, the floor plan or interior details. The "Krisha Agents" recommendations add practical advice: rooms should be lit, a photo of a room should show three walls, and shots should contain no personal belongings.
Banned subjects. Weapons, including replicas; drugs; alcohol; medicines; human organs; sex-industry products; state decorations; documents; financial pyramids, network marketing, gambling, fortune-telling; state property; residential complexes without permit documents. Auctions in listings and comments are banned.
How to grow
Paid services
The set is published: the "Urgent, negotiable" label; renewal; a bump "to the TOP"; restoring from the archive; placement in "Hot". The packages are named together with their contents — the most useful part of the rules: "x15 views for a month" — renew 3 times, bump 28 times, "Hot" 12 times; "x5 views for a week" — bump 7 times, "Hot" 7 times; "3 days held in the TOP" — bump 24 times; "TOP for a day promo" — bump 8 times; "Hot for a day promo" — "Hot" 8 times.
There are no prices here either, for the same reason: the cost is stated on the resource itself and depends on the region and other parameters of the listing; the cost of a package is made up of the cost of the services it includes minus the package discount. The platform reserves the right to change unilaterally the cost of services, the size of discounts and the categorisation terms.
For professionals there is a bulk scheme: "prepaid above-limit slots" in packages of 5, 15, 25, 35, 55 and 100 listings; they activate on successful moderation, last 1 week, and unused ones expire and are not refunded.
The mechanics of getting into "Hot" are described separately: the "To Hot" button in the account area; the service is available only to listings in the "Sale" and "Rent" sections with photos matching the text; a listing is shown when the listing's region matches the region the user has selected. On the same page the platform advises paying through the account area rather than by SMS: "paying for the service through the account area is cheaper, more convenient and more reliable".
Banner advertising
The formats are published together with performance benchmarks from the platform itself: "Hot offers" — 250×200 px, "a good CTR is 0.17%"; a horizontal banner 728×90 px, "a good CTR is 0.9% and above"; a side banner 240×400 and 300×250 px; a side banner inside a listing 300×600 px; a native block after the 5th, 10th and 15th listing, "a high CTR is 0.15%"; in the mobile version — 320×100 and 300×250 px. Technical requirements: materials are supplied seven working days in advance; GIF, PNG, JPEG or HTML5 formats; an HTML5 banner must be a single file of no more than 150 KB.
A price list exists as a section, but the platform immediately qualifies its status: "the price list serves informational purposes and is not a public offer", prices are stated including VAT. The "Krisha.Audience" segments are marked "ask for a price".
Path to monetization
The platform does not pay creators: earnings here come from selling or renting out your own property, or from realtor services, not from content revenue.
Two services come closest to monetization. "Krisha Agents": an agency gets clients, a CRM, telephony and promotion, while Krisha.kz takes on the processes of selling the flat. And "New Buildings" for developers, where the platform provides a CRM and analytics and handles enquiries.
Tools and automation
There is no public API, and the platform frames this as a ban rather than an absence: posting listings by means of automated upload through unauthorised applications and third-party resources that have not been vetted by the administration is banned. So a scheduling tool for Krisha is possible only by arrangement. The robots.txt file blocks /ajax/, comments and the creation form.
Among built-in tools: the account area with the "On the site" list and the "To Hot" button is described in the help; auto-renewal and auto-bumping are part of the set of paid services; agencies get a CRM in "Krisha Agents", and buyers get a free online property valuation. An account from one site works on both kolesa.kz and krisha.kz.
Limits and rules
- Points for breaches. If a company or specialist account collects 3 points, its status changes to "Broke the rules", and all listings from that account are shown at the end of the search results. A point is given for duplicates, inaccurate parameters, other people's photos, watermarks, substituting a different property on a call and quoting a different price by phone.
- Sanctions. An account may be blocked with all listings deleted and with no compensation for money; a phone number and email may be added to the blocked list for three or more breaches; listings deleted for a breach cannot be restored. A listing whose phone number cannot be reached for more than a day will be deleted.
- Daily rentals. The property must be free to book for the next two months from the publication date; in the event of complaints, moderation has the right to request a video recording and to hide the listing until it is provided.
- Call recording and mailings. The user agrees that Kolesa may call them with the conversation recorded in the event of a complaint or a suspected breach, and on registration consents to advertising mailings.
- Law. Relations are governed by the law of the Republic of Kazakhstan; the agreement is changed without special notice.
Who it's for
It suits an owner selling or renting out housing in Kazakhstan: a listing lives for a week, promotion is bought at will, and the photo requirements are strict but clear — at least one shot of the living space, JPEG or PNG from 400×300 pixels. It suits an agency and a developer: professional profiles, bulk packages of above-limit listings, a CRM in "Krisha Agents" and the "New Buildings" section.
It does not suit those who need predictable costs: the platform makes a point of not publishing free listing limits. It does not suit automated database uploads: the rules explicitly ban unauthorised software. It does not suit agencies used to publishing other people's properties without the owner's consent.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself like this: ««Крыша» — тысячи свежих объявлений жилой и коммерческой недвижимости в Казахстане. Продажа, покупка и аренде квартир, домов, офисов, участков по всему Казахстану.»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
the owner is Kolesa JSC, BIN 970440003326; the krisha.kz site and mobile app belong to the same entity
The same owner as kolesa.kz
source, checked 2026-07-28
the owner describes the model as freemium and listing fee: free listings with paid promotion, the "Krisha Agents" service, lead generation, the "New Buildings" section and banner advertising
There is no commission on the deal
source, checked 2026-07-28
Who's here
the owner reports 6 million users a month, 500 thousand active listings and that 8 out of 10 Kazakhs name Krisha.kz first when searching for property
The same page mentions a base of 1 million listings for the valuation service — how the figures relate is not explained
source, checked 2026-07-28
the owner's advertising page reports more than 6 million visitors and 200 million page views monthly, an app rating of 4.6 and a 25–44 user share of 59%
The source footnote reads: "2025, Google Analytics"
source, checked 2026-07-28
Getting started
Publishing goes through moderation: «Для обеспечения соблюдения правил публикации объявлений и оперативного удаления изображений, не соответствующих правилам сервиса, все изображения перед публикацией проверяются модераторами» (our translation: to ensure compliance with the listing rules and the prompt removal of images that do not meet the service's rules, all images are checked by moderators before publication)
The rules speak of checking images before publication. Checking the text of a listing is not described by that sentence — this is the platform's statement specifically about images.
source, checked 2026-08-07
Account and access
The age condition is stated outright: a user may be «совершеннолетним и полностью дееспособным лицом, либо несовершеннолетним лицом, объявленным по решению уполномоченного органа полностью дееспособным (эмансипация) либо несовершеннолетним лицом, достигшим четырнадцати лет» (our translation: a person of full age and full legal capacity, or a minor declared fully capable by decision of the competent authority (emancipation), or a minor who has reached fourteen years of age)
The lower boundary is fourteen years, and this is a condition of the Krisha user agreement, not our inference. The age of majority in Kazakhstan is 18; for ages 14–17 the agreement requires special grounds.
source, checked 2026-08-07
Registration requires a number issued in the user's own name: «При Регистрации на Интернет-ресурсе Пользователем указывается абонентский номер сотовой связи, зарегистрированный на имя Пользователя» (our translation: when registering on the internet resource the user gives a mobile phone number registered in the user's name). Identity verification beyond that is, by the rules that were read, voluntary and unlocks separate features
The first quotation is verbatim from the agreement. The statement that identity verification is voluntary is a paraphrase of the listing rules, not a quotation.
source, checked 2026-08-07
Business terms
the terms of the "Krisha Agents" service: a legal entity or sole trader in Kazakhstan, active use for more than 6 months, no more than three confirmed complaints over 3 months, no "Broke the rules" status over 6 months
Next you need a contract with Kolesa and training; the size of the agent's fee is not named in the rules
source, checked 2026-07-28
What you can publish
images must be at least 400×300 pixels, in JPEG or PNG format, and all images are checked by moderators before publication
Section 2.2 of the image publication rules
source, checked 2026-07-28
Content
at least one image must be a photo of the living space giving an idea of the room's size and condition; otherwise shots of the yard, the parking, the bathroom, the entrance hall and the floor plan are not accepted
The exception is properties not yet commissioned
source, checked 2026-07-28
photos may not contain watermarks and logos, contacts, prices and loans, frames, smileys, collages, site addresses, state symbols, native advertising, erotica, alcohol and tobacco, QR codes, screenshots or images of children
Synthetic images without labelling under Kazakh law are banned separately
source, checked 2026-07-28
Promotion
paid services: the "Urgent, negotiable" label, renewal (including automatic), a bump "to the TOP" (including automatic), restoring from the archive, placement in "Hot"
Section 8 of the rules
source, checked 2026-07-28
packages: "x15 views for a month" — renew 3, bump 28, "Hot" 12; "x5 views for a week" — bump 7, "Hot" 7; "3 days held in the TOP" — bump 24; "TOP for a day promo" — bump 8; "Hot for a day promo" — "Hot" 8
The cost of a package is the sum of the cost of the services it includes minus the package discount
source, checked 2026-07-28
"prepaid above-limit slots" are sold in packages of 5, 15, 25, 35, 55 and 100 listings; they activate on successful moderation, last 1 week, and unused ones expire and are not refunded
A specialist may spend the above-limit slots of the company they are attached to
source, checked 2026-07-28
the "To Hot" service is available only to listings in the "Sale" and "Rent" sections with photos matching the text; a listing is shown when the listing's region matches the user's region
The platform states that paying through the account area is cheaper than by SMS
source, checked 2026-07-28
Advertising
display formats: "Hot offers" 250×200 px, a horizontal banner 728×90 px, a side banner 240×400 and 300×250 px, a side banner inside a listing 300×600 px, mobile 320×100 and 300×250 px, in the gallery 300×300 px
The platform gives its own CTR benchmarks: 0.17% for "Hot", 0.9% and above for the horizontal banner, 0.15% for the native block
source, checked 2026-07-28
advertising material is supplied seven working days in advance; GIF, PNG, JPEG or HTML5 formats; an HTML5 banner must be a single file of no more than 150 KB, with loaded JS libraries totalling no more than 300 KB
The price list on the page is declared informational and is not a public offer
source, checked 2026-07-28
How the money works here
Where it is available. The country threshold is hard and technical: «Основным номером телефона … должен быть абонентский номер сотовой связи, зарегистрированный у оператора сотовой связи Республики Казахстан» (our translation: the main phone number must be a mobile number registered with a mobile operator of the Republic of Kazakhstan)
This is not a list of permitted countries but a requirement as to the phone number, which in practice is the country threshold. The agreement's wording is quoted verbatim.
source, checked 2026-08-07
Any outbound links in a listing are forbidden. The "Rules for placing listings", point 1.10.2: "The placing of advertising texts and of any contact data (telephone numbers, addresses of sites, of electronic mail, Skype, WhatsApp, Viber and other messaging tools) is forbidden. It is also forbidden to place in the heading or the text of a listing requests to call or to write to any messenger". Point 1.10.3: such data "may be deleted by a moderator". For the profile, point 3.3.4: "Descriptions: do not give links or telephone numbers". In images (point 2.1) "names and addresses of sites", "native advertising texts and materials (logos and names of third-party resources)", QR codes and contacts in social networks are forbidden
the words "affiliate link" are not in the rules — the prohibition is formulated more broadly: any addresses of sites and any contacts outside the fields designated for them in the form
source, checked 2026-08-04
A listing is only about the property: "The text description of a listing serves for placing information about the property", advertising texts in it are forbidden (point 1.10). The advertising of third-party tools is forbidden in photographs as well. The automatic uploading of listings "through unauthorised applications and third-party resources that have not passed a check by the administration" is forbidden. For a violation the platform is entitled to reject the listing or the profile, "to block the personal account with the deletion of all the listings without compensation of the money", to enter the mail and the telephone in the list of blocked contacts "for systematic violation of the rules (for three or more instances of violation)". The only permitted path for advertising is the platform's paid services and a separate approach to the advertising department (special.kolesa.group/reklama/krisha)
a listing is kept in the search output for one week, after which it goes to the archive, remaining available by a direct link without the telephone number being shown
source, checked 2026-08-04
The rules distinguish two kinds of advertiser — a private individual (an «owner») and a professional participant (a company or specialist); the limits on the number of listings and on permissible activity differ between them
The distinction exists in the rules, but the specific thresholds and duties of a professional account are not set out as figures in the text that was read. Recorded as partial deliberately: the division itself is confirmed, its consequences are not.
source, checked 2026-08-07
Pricing
You can start free of charge, but not without limit: the listing rules give Kolesa the right to set limits — «Kolesa вправе установить лимиты на количество объявлений на Интернет-ресурсе, которые один Пользователь может иметь в одном Личном кабинете» (our translation: Kolesa may set limits on the number of listings on the internet resource that one user may have in one account) — and once the limit is reached «размещение объявлений в соответствующих категориях и регионах осуществляется платно» (our translation: placing listings in the relevant categories and regions is charged for)
The figure of the limit itself is not named in the rules: the platform reserves it to itself. The price of paid placement is not published in the rules either — by a separate fact in the database it is visible only in the interface and depends on the region and the parameters of the listing.
source, checked 2026-08-07
the cost of paid services is stated only in the interface and depends on the region and the listing's parameters; the platform may unilaterally change the cost, the discounts and the categorisation
There is no public rate card
source, checked 2026-07-28
a refund only where a service was technically not delivered or where one service was activated repeatedly within 3 minutes; a claim is accepted no later than 24 hours; money for packages is not refunded
Section 9 of the rules
source, checked 2026-07-28
Limits and restrictions
free listing limits differ by type of user, category and region and are not published; the care team does not answer questions about limits or about the methods used to sort listings and profiles
The refusal to disclose the numbers is recorded in the rules themselves, clauses 1.12 and 1.17
source, checked 2026-07-28
a listing is posted for one week, then goes to the archive; in the archive it is accessible by direct link and can be restored by the owner; the listing and data about it are kept for two years
Section 6 of the listing rules
source, checked 2026-07-28
a listing for a single property may be published by no more than three specialists from the same agency; beyond that, duplicates are deleted and the agency is given points
Clause 1.6.2 of the rules
source, checked 2026-07-28
Restrictions
at 3 points for breaches a company's or specialist's status changes to "Broke the rules", and all listings from that account are shown at the end of the search results
A point is given for duplicates, inaccurate parameters, other people's photos, watermarks and substituting a different property on a call
source, checked 2026-07-28
specialists and companies are barred from posting listings without the owner's consent or from presenting themselves as the owner; for this the "owner" mode is switched off and contact details are blocked
Clause 3.4 of the rules
source, checked 2026-07-28
a daily rental property must be free to book for the next two months from the publication date; in the event of complaints, moderation may request a video recording and hide the listing
Clause 1.19 of the rules
source, checked 2026-07-28
Legal
the user agrees that Kolesa may call them with the conversation recorded in the event of a complaint from another user or a suspected breach of the rules
Clause 1.16 of the rules
source, checked 2026-07-28
relations are governed by the law of the Republic of Kazakhstan; the agreement is changed without special notice, and a new version takes effect from the moment it is posted
The document carries no revision date
source, checked 2026-07-28
API access
posting listings by automated upload through unauthorised applications and third-party resources that have not been vetted by the administration is banned; automated upload is available only to the administration
The platform has no public API
source, checked 2026-07-28
Languages
listing text is allowed only in Russian and/or Kazakh, and also in English if a translation is provided; transliteration is banned, except for the Kazakh Latin script
source, checked 2026-07-28
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