微信 (WeChat)

Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.

Overview

微信 (Weixin) and WeChat are two products under one interface. On its product page Tencent calls them "separate but interoperable sister services": Weixin serves mainland China, WeChat serves international users (Tencent). The difference is fundamental: the tools marketers come here for — Official Accounts, mini programs, video accounts, WeChat Pay — live first and foremost inside the mainland Weixin circuit, are governed by Chinese documentation and require Chinese registration.

The international version describes itself more briefly: "Connects with over 1 billion users. Provides chats, calls, and more" (wechat.com). The publisher in the app store adds that group chats hold up to 500 members and a group video call up to 15 people, and lists Official Accounts, mini programs, Moments, Weixin Pay and WeChat Out (App Store, publisher Tencent Technology (Shenzhen) Company Limited).

The ecosystem is laid out in separate documentation sections: 小程序 (mini programs), 小游戏 (mini games), 公众号 (official accounts), 服务号 (service accounts), 开放平台 (open platform), 企业微信 (WeCom), 微信支付 (WeChat Pay), 视频号 (video accounts), 微信小店 (shop) — this list sits in the top navigation of any page of the documentation.

Who's here

All the figures below belong to Tencent and were published by the company itself.

Tencent reports that the combined monthly audience of Weixin and WeChat as of 31 March 2026 was 1,432 million accounts — up 2% year on year (1,402 million as of 31 March 2025) and up 1% quarter on quarter (1,418 million as of 31 December 2025). This is the release of the first-quarter 2026 results, issued in Hong Kong on 13 May 2026 (Tencent announces 2026 first quarter results, PDF). The figure is combined: the company gives no separate breakdown between the two products or by country in the release.

Figures for individual parts of the ecosystem are published selectively:

• mini program GMV — 8 trillion yuan for 2024, while Weixin Pay processes more than 1 billion commercial transactions a day on average starting from the fourth quarter of 2019 (Tencent);
• the daily audience of mini programs passed 450 million at the end of 2021, and Weixin Search had more than 700 million MAU; this is a Tencent corporate article dated 7 January 2022 (source), meaning the data is more than four years old, and we found no fresher official values for these products;
• total time spent in video accounts grew by more than 20% year on year in the first quarter of 2026 (Tencent report).

Languages. The international app is declared in 25 languages, including Russian, Ukrainian, Arabic, Hindi, Swahili and Tamil (App Store). The documentation is kept in Chinese with a machine English translation, and at the bottom of every English page there is a caveat: in case of discrepancy the Chinese version prevails (example).

Getting started

A personal account

The account is personal: giving it away, lending it, transferring it or otherwise granting access to another person is prohibited, while the account name and identifiers remain the property of the platform and may be reused after closure (Terms of Service, section 4).

Jurisdiction is determined by the country code of the phone number, not by place of residence: for the United Kingdom, the EEA and Switzerland the contracting party is Tencent International Services Europe BV, for other countries it is WeChat International Pte. Ltd. Mainland Chinese numbers (other than Taiwan, Hong Kong and Macau) are taken out of these terms altogether (same source). The practical conclusion: with a PRC number you end up in Weixin with Chinese rules, with any other number in international WeChat.

Registration is not allowed to anyone under 13 or under the age of majority in their jurisdiction — which of the two is stricter depends on the country (Acceptable Use Policy).

A publishing account

It is created not in the messenger but on 微信公众平台 (Weixin Gongzhong Pingtai, the "official accounts platform"). We opened its entrance: the page offers registration and sign-in by login or by QR code from the app (mp.weixin.qq.com). Beyond that the forms are behind authorisation, — the set of documents and the cost of verification cannot be learned from outside.

The documentation distinguishes two types:

• 公众号 (gongzhonghao), formerly 订阅号 — an account "for media and individuals" as a new way of distributing information and building a relationship with the reader (introduction);
• 服务号 (fuwuhao), a service account — it "gives enterprises and organisations more powerful business services and user management capabilities" (introduction).

The technical configuration of both has moved to 微信开发者平台, a single workspace where official and service accounts, mini programs, mini games, the shop and mobile applications are linked (same source). The entry point for integrations is the open platform at open.weixin.qq.com with resource, management and account centres and a service provider programme.

What you can publish

Official Account broadcasts

The strictest and most underestimated part of the rules. The documentation states outright: a 公众号 gets 1 broadcast a day, a 服务号 gets 4 broadcasts per calendar month. And it specifies separately that a user will in any case receive no more than 4 broadcasts a month: anything beyond that will not be delivered (mass broadcast documentation).

From the same page: the call rate for the broadcast interface is no more than 60 requests a minute; with API broadcast protection enabled, sending to all users requires an administrator's confirmation, and if they refuse or do not confirm within 30 minutes the broadcast does not happen; before sending, the platform checks the article against the originals database — if the author of the original has prohibited republication, the broadcast is impossible.

Mini programs

Tencent describes a mini program as an "innovative service running on the Weixin platform"; it opens by scanning a QR code or searching inside Weixin (Tencent). For a developer it is a "simple and efficient framework with a rich set of components and APIs" (documentation).

The sizes are fixed strictly: all subpackages together — no more than 30 MB (for mini programs developed by a service provider to order — no more than 20 MB), and an individual subpackage and the main package — no more than 2 MB each (the "分包加载" section). TabBar pages must be in the main package, and a subpackage cannot access the resources of another subpackage (packaging rules).

What is prohibited

The Acceptable Use Policy (last modified on 1 August 2023) lists goods whose circulation the platform may restrict or prohibit at its discretion: medicines and narcotic substances, firearm parts and ammunition, including files for 3D printing, trade in human organs and blood, alcohol and tobacco, cosmetic procedures and weight-loss products. The platform openly acknowledges the conflict: in different countries the same goods are regulated differently (Acceptable Use Policy).

How to grow

Advertising

Advertising is the ecosystem's main money flow. Tencent reports that revenue from the Marketing Services segment in the first quarter of 2026 was 38.2 billion yuan, up 20% year on year, and explains the growth by an upgrade of the ad recommendation model and the expansion of "closed-loop marketing capabilities" inside Weixin. The AIM+ automatic campaign management solution served about 30% of all advertiser ad spend (Q1 2026 report). The terms of service reserve the platform's right to show advertising and to use targeted delivery, while it promises to label such material "where reasonably practicable" — the label is not guaranteed (Terms of Service).

The algorithm and statistics

The platform does not describe the mechanics of ranking. The only public statement about changes is that in the first quarter of 2026 the company increased the number of parameters and refined the algorithms of the content recommendation model for video accounts (Tencent report). Tencent publishes no "ranking factors" whatsoever.

For official accounts there is a separate group of server-side statistics interfaces: the sections "数据统计接口介绍" and "广告数据分析接口说明" appear in the guide's contents (服务号 documentation).

Path to monetization

The international WeChat documentation describes no direct payouts to creators for views. Money moves through the ecosystem in another way.

Payments. For foreign organisations there is a separate English-language WeChat Pay Open Platform with Products, Application Guidelines and Support sections, declaring a "Brand-New WeChat Pay Global V3 API · A universal version for global institutions and merchants". The Chinese console (pay.weixin.qq.com) lists payment products, operational tools (红包 — "red packets", coupons, discounts), fund management and extensions. The acquiring rates are behind authorisation.

Mini shops. Tencent reports that GMV in 微信小店 (Mini Shops) in the first quarter of 2026 maintained rapid year-on-year growth, and names e-commerce technology service fees as one of the reasons for the 9% year-on-year revenue growth of the FinTech and Business Services segment, to 59.9 billion yuan (report).

In-app purchases. The international version sells the WeChat Out Top-Up Card from $0.99 to $14.99 and the internal WeBeans currency — from 42 for $0.99 to 9,086 for $199.99 (App Store). For users in the EU and the UK a refund is possible within 14 days and only for the unused part, while for a downloadable product it is not due at all once the download has begun (Terms of Service).

Tools and automation

The official API

The API is full-featured and split by product. For official accounts, receiving messages and events, passive replies, mass broadcasts, one-off subscriptions, menus, managing material and drafts, publishing, user management, customer service messages, statistics, cards and coupons, and web development with the JS-SDK are all documented (公众号 contents). Service accounts add template messages, subscription notifications and electronic invoices 微信电子发票 (服务号 contents).

The quotas are published item by item. For a new account the daily limits are: obtaining an access_token — 2,000; creating a menu — 1,000; the advanced broadcast interface — 100; uploading article material — 10; retrieving the follower list — 500; basic user information — 5,000,000; customer service messages — 500,000; the publishing interface — 100; deleting a publication — 10. Exceeding them returns the error 45009 api freq out of limit (call limits).

From the same page come two facts that matter to agencies: resetting the counter is available 10 times a month per account, and a third-party developer calling the interfaces on a client's behalf spends the client's own quota. Some limits rise on passing the marks of 100,000, 1 million and 10 million followers — for the specific values the platform suggests looking in the console.

WeCom (企业微信)

A separate corporate product connected to the messenger. Its site declares: customer groups — up to 500 people, internal group chats — up to 2,000 people; on registration you get 1,000 free minutes of corporate telephony; the interface supports 11 languages, subtitles and meeting transcription 17 languages, and work outside China is served by 16 acceleration points. The product is named the first office product in China to pass a SOC2 Type2 audit. At the bottom of the page it says "与 1400万 企业与组织共创连接的价值" — about working together with 14 million enterprises and organisations (work.weixin.qq.com). The open capabilities include corporate identity verification, a channel for receiving and sending messages, managing customer contacts and embedding corporate systems as applications and mini programs (same source).

Third-party services

We have no verified list of third-party schedulers with confirmed support for Weixin Official Accounts: not one of the vendors whose documentation we opened declares such support. The model the platform itself recognises is a different one: a service provider (服务商) obtains rights through the open platform and works within the client account's quotas.

Limits and rules

Law and courts. The terms are governed by the law of Singapore; disputes are settled by binding arbitration at the Singapore International Arbitration Centre, with a single arbitrator and in English (Terms of Service). But country-specific addenda override the general rules where they differ: for EU consumers binding arbitration does not apply and disputes go to court, while for US users the governing law section is replaced entirely by an arbitration agreement with a class action waiver (same source).

Content licence. For uploaded content the platform receives a perpetual, non-exclusive, transferable, sublicensable and royalty-free worldwide licence — to copy, store, modify, translate, distribute and publish it by any means, including ones not yet invented. Ownership of the content stays with the author (same source).

Grounds for closing an account are listed broadly: maintenance, changes to the service, suspected breach of the terms, risk to the platform or to other users, harm to its reputation, prolonged non-use and — to the extent permitted by law — any other reason at its own discretion (same source).

Measures for breaching the Acceptable Use Policy escalate: a warning, hiding or deleting material, a warning notice to recipients, restricting individual functions, suspending or closing the account, and, on reasonable suspicion of a crime, cooperation with law enforcement (Acceptable Use Policy).

Who it's for

The platform suits you if your customer is in mainland China and you are ready to work inside the Chinese circuit: registering a 公众号 or a 服务号 with Chinese verification, building a mini program as your storefront and taking money through Weixin Pay. The logic here is not "post content" but "build a service": you are limited to one broadcast a day or four a month (documentation), and growth comes through mini programs, search, advertising and video accounts.

It suits you partly if you work with the Chinese diaspora outside the PRC: international WeChat is a messenger with 25 interface languages (App Store), but the publishing and commerce part of the ecosystem is tied to it more loosely.

It does not suit you if you are looking for a fast reach channel without a legal entity and verification, or if you need the freedom to publish often.

Tools for this platform

The list is built from the tools' own facts: every line is a tool's statement that it supports the platform, with the source named. A tool missing from the list only means we have no such statement.

Scheduling and publishing:

• Sprinklr — inbox; source, checked 2026-07-28

Customer communication:

• SleekFlow — states support; source, checked 2026-07-28
• Umnico — inbox; source, checked 2026-07-28
• Zendesk — inbox; source, checked 2026-07-28
• respond.io — states support; source, checked 2026-07-28

Social listening:

• Brandwatch — states support; source, checked 2026-07-28
• Meltwater — states support; source, checked 2026-07-28

Other tasks:

• Smarsh — states support; source, checked 2026-07-28

Verified data

The checked data this deep dive rests on.

About the platform

the platform describes itself as follows: «Connects with over 1 billion users. Provides chats, calls, and more»

The platform's own claim, not a measurement by an independent source

source, checked 2026-07-28

apps for iOS, Android, macOS and Windows

source, checked 2026-07-28

the publisher of the international app is Tencent Technology (Shenzhen) Company Limited; iOS 15.0 or later is required, and the age rating is 13+; copyright notice: Copyright © 2011-2026 Tencent Inc.

source, checked 2026-07-28

Who's here

the combined monthly audience of Weixin and WeChat as of 31 March 2026 was 1,432 million accounts: +2% year on year (1,402 million as of 31.03.2025) and +1% quarter on quarter (1,418 million as of 31.12.2025)

The figure is COMBINED: the release contains no separate breakdown between the two products or by country. The release date is 13 May 2026

source, checked 2026-07-28

the daily audience of mini programs passed 450 million at the end of 2021; Weixin Search had more than 700 million MAU · the source is dated 2022-01-07

Data from a Tencent corporate article of 7 January 2022; we found no fresher official values for these two products

source, checked 2026-07-28

Getting started

account configuration has moved to 微信开发者平台 — a single console where 公众号, 服务号, mini programs, mini games, the shop, the shop assistant, and mobile and web applications are linked

source, checked 2026-07-28

sign-in to 微信公众平台 is by login or QR code from the app; the registration forms themselves, the list of documents and the cost of verification are behind authorisation

The set of documents and the price of 微信认证 cannot be checked from the primary source

source, checked 2026-07-28

Account and access

the contracting party depends on the COUNTRY CODE of the phone number linked to the account: for the United Kingdom, the EEA and Switzerland it is Tencent International Services Europe BV (Amsterdam), for other countries WeChat International Pte. Ltd. (Singapore)

A key feature of the platform: the jurisdiction of an account is determined by the phone number, not by place of residence

source, checked 2026-07-28

mainland China is TAKEN OUT of these terms: PRC numbers (other than Taiwan, Hong Kong and Macau) are served separately

International WeChat and mainland Weixin are different products with different terms; the international documentation says nothing about the latter

source, checked 2026-07-28

the account is personal: giving it away, lending it, transferring it or otherwise granting access to another person is prohibited; the account name and identifiers remain the property of the platform and may be reused after closure

source, checked 2026-07-28

anyone below the age of majority in their jurisdiction needs a parent's or guardian's consent to the terms; use on behalf of an organisation requires the authority to bind it to the terms

source, checked 2026-07-28

Registering a new account may itself not complete without an additional check by a live person. Verbatim: «After completing the registration, if you are prompted to undergo further assistance verification or required to verify again when using certain features». The second restriction is one account per number: «Each mobile number is only eligible to create one WeChat account» (verbatim)

The WeChat help article «How do I sign up for WeChat?» (help.wechat.com, English version) was read in full. Which features exactly require a repeat check the article does not list — hence the cautious wording. The help section for official accounts (公众号) at mp.weixin.qq.com is closed by robots.txt: it has «User-Agent: * / Disallow: /» with pinpoint exceptions, and the help pages are not among them.

source, checked 2026-08-07

Three ways of passing the assistance verification and opening the account are named: 1) asking a friend nearby or another WeChat user to scan a QR code with their WeChat; 2) «Verify via Payment Card» — verification through a payment card; 3) «Verify and Activate WeChat Pay» — verification by connecting WeChat Pay. The need for verification is explained by the platform verbatim: «Verification is required when signing up to prevent people from signing up using bots and to ensure the security of WeChat's sign-up process»

The methods are taken from the article «How do I sign up for WeChat?», and the explanation of the reason from the article «What do I do if I can't use Assistant Registration?» (the address is in the source field). Both were read in full. Neither a subscriber count nor a number of days appears in the condition.

source, checked 2026-08-07

two publishing types: 公众号 (formerly 订阅号) — «for media and individuals», and 服务号 — «gives enterprises and organisations more powerful business services and user management capabilities». Translation ours

The documentation was reworked: previously both types were described in a single guide

source, checked 2026-07-28

Business terms

revenue of the Marketing Services segment for the first quarter of 2026 was 38.2 billion yuan, +20% year on year; the AIM+ automatic campaign management solution served about 30% of all advertiser ad spend

The growth was explained by an upgrade of the ad recommendation model and the expansion of closed-loop marketing inside Weixin

source, checked 2026-07-28

total time spent in Video Accounts (视频号) grew by more than 20% year on year in the first quarter of 2026

The same source mentions an increase in the number of parameters in the content recommendation model

source, checked 2026-07-28

revenue of the FinTech and Business Services segment for the first quarter of 2026 was 59.9 billion yuan, +9% year on year; among the reasons named is growth in e-commerce technology service fees on the back of rising GMV in Mini Shops

source, checked 2026-07-28

mini program GMV was 8 trillion yuan for 2024

Tencent's own claim on the product page

source, checked 2026-07-28

Weixin Pay: more than 1 billion commercial payment transactions a day on average starting from the fourth quarter of 2019

Tencent's own claim

source, checked 2026-07-28

企业微信 (WeCom): customer groups — up to 500 people, internal group chats — up to 2000 people; on registration you get 1000 free minutes of corporate telephony; the interface is in 11 languages, subtitles and meeting transcription in 17 languages; work outside China is served by 16 acceleration points; the page declares 14 million enterprises and organisations

The product is named the first office product in China to pass a SOC2 Type2 audit; version 5.0.9 of 23.06.2026 added Portuguese and Hungarian interfaces

source, checked 2026-07-28

What you can publish

TabBar pages must be in the main package; a subpackage cannot access the JS files, templates and resources of another subpackage, but it can use the main package

source, checked 2026-07-28

Audio is a separate kind of material (our translation): "语音（voice）：2M，播放长度不超过60s，mp3/wma/wav/amr格式" — up to 2 M, playback no longer than 60 seconds, the formats mp3, wma, wav, amr. Separately there is high-quality audio obtained through the JSSDK: "格式为speex，16K采样率" — the speex format, a sampling rate of 16 kHz

our translation; the original is in Chinese; on the page for temporary materials the list of formats is shorter — "支持AMR\MP3格式", that is, only amr and mp3

source, checked 2026-08-04

The limits of the material store (our translation): "公众号的素材库保存总数量有上限：图文消息素材、图片素材上限为100000，其他类型为1000" — articles and images up to 100,000 items, other kinds up to 1,000. A temporary material lives for three days: "媒体文件在微信后台保存时间为3天，即3天后media_id失效". Images uploaded for the body of an article do not enter the limit of 100,000

our translation; the original is in Chinese; a limit on the number of files per request is not announced — what is announced is the limit of the store

source, checked 2026-08-04

Video. The only requirement for video (our translation): "视频（video）：10MB，支持MP4格式" — a video file of up to 10 MB, the MP4 format. The documentation names neither a codec, nor a resolution, nor an aspect ratio, nor a bit rate

our translation; the original is in Chinese; the same figure is repeated on the page for temporary materials

source, checked 2026-08-04

Text length. Sources diverge: For an article in a draft (our translation): the title — "总长度不超过32个字" (no more than 32 characters); the author — "总长度不超过16个字" (no more than 16 characters); the summary — "总长度不超过120个字", and if the field is not filled in, "默认抓取正文前54个字" (the first 54 characters of the main text are taken); the main text — "大小不可超过2kb，支持HTML标签，必须少于2万字符，小于1M"

our translation; the original is in Chinese; the source contradicts itself: about the main text it says at once "no more than 2 kb", "fewer than 20,000 characters" and "smaller than 1 M"

source, checked 2026-08-04

Images. Sources diverge: A permanent material (our translation): "图片（image）: 10M，支持bmp/png/jpeg/jpg/gif格式" — an image of up to 10 M, the formats bmp, png, jpeg, jpg, gif; "缩略图（thumb）：64KB，支持JPG格式" — a thumbnail of up to 64 KB in JPG. An image inside an article is uploaded by a separate method: "图片仅支持jpg/png格式，大小必须在1MB以下" — only jpg and png, smaller than 1 MB, and such images do not take up space in the general limit of 100,000 pictures

our translation; the original is in Chinese; on the page for temporary materials the same platform writes in one place "文件大小限制：图片2MB/视频10MB" (an image 2 MB), and a line below "图片（image）: 10M" — https://developers.weixin.qq.com/doc/service/api/material/temporary/api_uploadtempmedia

source, checked 2026-08-04

Content

before a broadcast the platform automatically checks the article against the originals database: if the author of the original has prohibited republication, the broadcast is impossible; if they have allowed it, the material is automatically marked as a reprint with the source named

source, checked 2026-07-28

Advertising

the platform explicitly reserves the right to place advertising and commercial material and to use targeted delivery; it promises to label such material «where reasonably practicable»

The «where reasonably practicable» caveat means the label is not guaranteed

source, checked 2026-07-28

Pricing

the international version sells the WeChat Out Top-Up Card from $0.99 to $14.99 and the internal WeBeans currency: 42 for $0.99, 126 for $2.99, 350 for $6.99, 896 for $19.99, 9086 for $199.99

source, checked 2026-07-28

Limits and restrictions

公众号 (formerly 订阅号) gets 1 broadcast a day, 服务号 gets 4 broadcasts per calendar month; a user will IN ANY CASE receive no more than 4 broadcasts a month, and anything beyond that will not be delivered

The limit is technical rather than advisory: it applies both to broadcasts from the console and to broadcasts via the API

source, checked 2026-07-28

the mass broadcast interface accepts no more than 60 requests per minute, and requests beyond that are rejected

source, checked 2026-07-28

with API broadcast protection enabled, sending to all users requires an administrator's confirmation: if they refuse or do not confirm within 30 minutes, the broadcast does not happen

The protection can be switched off in «Settings — Security Centre — Risky operation protection»

source, checked 2026-07-28

some daily limits rise on passing the marks of 100 thousand, 1 million and 10 million followers; for the specific values the platform suggests looking in the console

The documentation does not publish the numeric values of the raised limits

source, checked 2026-07-28

all subpackages of a mini program together — no more than 30 MB (for mini programs developed to order by a service provider — no more than 20 MB); an individual subpackage and the main package — no more than 2 MB each

source, checked 2026-07-28

group chats hold up to 500 members, a group video call up to 15 people

The publisher's claim in the app description

source, checked 2026-07-28

Restrictions

the rules of conduct are set out in a separate «Acceptable Use Policy» that forms part of the terms of service; separate Community Guidelines also exist

The date the policy was last modified, as shown on the page: 2023-08-01

source, checked 2026-07-28

country-specific sections are attached to the general terms: the United States, Australia, the European Union and the United Kingdom, Singapore

source, checked 2026-07-28

where translations of the terms differ, the English version prevails

source, checked 2026-07-28

registration and use of the platform are PROHIBITED to three categories: those convicted of crimes against children or sexual offences; anyone under 13 or below the age of majority in their jurisdiction; those whose account the platform has previously closed with notice that they are barred from using its services

The age threshold is set by a double condition: 13 OR the local age of majority — which is stricter depends on the country

source, checked 2026-07-28

goods and services whose circulation the platform may restrict or prohibit entirely at its discretion are specified separately: medicines and narcotic substances, firearm parts and ammunition (including files for 3D printing), trade in human organs and blood, alcohol and tobacco, cosmetic procedures and weight-loss products

The restriction may be not a ban but a condition — for example an age or geographical one; which it is the platform decides itself

source, checked 2026-07-28

the platform openly acknowledges a contradiction: in different countries the same goods are regulated differently, and it balances this against its aim of applying the rules uniformly to all users worldwide

Rare candour for documentation: what is named is not a rule but the conflict from which the rule is derived

source, checked 2026-07-28

the platform may at any time remove content that infringes other people's intellectual property rights

source, checked 2026-07-28

the grounds for suspending or closing access are listed broadly: maintenance, changes to the service, suspected breach of the terms, risk to the platform or other users, the threat of third-party claims, harm to the platform's reputation, PROLONGED NON-USE and — to the extent permitted by law — any other reason at its own discretion

Prolonged non-use as a ground appears for the first time in the registry: an account can be lost without breaking any rule

source, checked 2026-07-28

on cancellation of a paid service the platform may withhold from the refund a reasonable share to cover its costs of terminating the service

source, checked 2026-07-28

Moderation

Verbatim: «Temporarily blocked: Follow the instructions on the login page and submit an appeal accordingly» — the appeal is submitted from the sign-in screen. Verbatim: «Permanently blocked: ... no unblocking options are available»; with a permanent block, sign-in is granted only to withdraw WeChat Pay funds. No deadline for submitting is named

Virtual numbers (Skype, Google Voice and the like) are not accepted for unblocking

source, checked 2026-08-07

There is no ladder — the measures are at the platform's discretion. The AUP verbatim: «Issue a warning regarding your behaviour», «restrict you from using certain account functions or suspend or terminate your account»; the help centre divides blocks into two types, Temporarily blocked and Permanently blocked (the permanent one is not lifted)

Section 1.2 of the AUP; the types of block come from the help.wechat.com article «How do I unblock my account?»

source, checked 2026-08-07

Legal

the date the terms of service were last modified: 2025-11-18

source, checked 2026-07-28

over uploaded content the platform obtains a PERPETUAL, non-exclusive, transferable, sublicensable and royalty-free licence for the whole world: to copy, store, process, modify, translate, distribute and publish it by any means, including means not yet invented. Ownership meanwhile stays with the author, and the platform undertakes not to sell the content to third parties

The key distinction for an author: ownership stays, but the right to dispose of it is general and perpetual

source, checked 2026-07-28

the terms are governed by the law of SINGAPORE; disputes are settled by binding arbitration at the Singapore International Arbitration Centre, the seat of arbitration is Singapore, there is one arbitrator and the language of the proceedings is English

Before going to court the parties must try to settle the dispute informally: notice is sent to the stated address and must contain a name, phone number, postal address and platform identifier

source, checked 2026-07-28

the country-specific sections of the terms do not supplement the general rules but OVERRIDE them wherever they differ. There are four sections: the United States, Australia, the European Union with the United Kingdom, Singapore

The answer to a question about the terms depends on the reader's country BEFORE reading the general rules, not after

source, checked 2026-07-28

for users in the European Union and the United Kingdom: a refund for a product bought from the platform is possible on application within 14 days of the purchase date, and only the unused part is refunded. For a downloadable or streamed product no refund is due at all once downloading or playback has begun

Once you start listening or downloading, the buyer loses the right to a refund

source, checked 2026-07-28

for consumers in the European Union the general rule on mandatory arbitration in Singapore does NOT apply: disputes go to court

A direct exception to the main rule on dispute resolution: for a reader in the EU the jurisdiction is different

source, checked 2026-07-28

for users in the United States the governing law section is replaced entirely by an arbitration agreement: disputes are settled by binding arbitration rather than in court, with four exceptions — including the ability to bring an individual claim in the small claims court where you live

The class action waiver and the procedure for claims seeking public injunctive relief are set out separately

source, checked 2026-07-28

for users in Singapore, without separate consent, information is used only for a closed list of purposes: network planning and maintenance (excluding commercial research), enabling interconnection with other telecommunications operators, assisting law enforcement and the courts, meeting regulator requirements, debt handling and fraud prevention, and information for subscribers roaming abroad

The list is closed and explicitly excludes commercial market research

source, checked 2026-07-28

the international terms of service explicitly exclude mainland Chinese numbers from their scope (other than Taiwan, Hong Kong and Macau): separate terms apply to them, and we found no English-language version of those

The jurisdiction of an account is determined by the country code of the phone number, not by place of residence

source, checked 2026-07-28

API access

daily quotas for a new official account: obtaining an access_token — 2000, creating a menu — 1000, the advanced broadcast interface — 100, uploading article material — 10, retrieving the follower list — 500, basic user information — 5,000,000, customer service messages — 500,000, the publishing interface — 100, deleting a publication — 10. Exceeding them returns errcode 45009 «api freq out of limit»

A test account has its own, smaller quotas

source, checked 2026-07-28

resetting the call counter is available 10 times a month per account (including resets from the console and via the API); a third-party developer calling the interfaces on a client's behalf spends the client's own quota

A key fact for agencies: the quota is shared with the client

source, checked 2026-07-28

for foreign organisations there is an English-language WeChat Pay Open Platform with Products, Application Guidelines and Support sections; it declares a «Brand-New WeChat Pay Global V3 API · A universal version for global institutions and merchants»

Acquiring rates are not published on the open part

source, checked 2026-07-28

the open platform lists a resource centre, a management centre, an account centre, the 微信云托管 cloud hosting service and a service provider programme for mini programs

There is an English switch on the page, but the substantive part is assembled by script

source, checked 2026-07-28

Languages

the international app is declared in 25 languages: English, Arabic, Bengali, Dutch, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Malay, Mongolian, Polish, Portuguese, RUSSIAN, Simplified Chinese, Spanish, Swahili, Tamil, Thai, Traditional Chinese, Turkish, UKRAINIAN, Vietnamese

The source is the app listing, filled in by the publisher

source, checked 2026-07-28

Catalogue section: all similar See also: catalogue index · region: China · scheduler comparison · find by situation · platform restrictions