International SMM

Threads

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Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.

Overview

Threads is an app from Instagram for public text conversations. The platform describes itself like this: "Threads is an app from Instagram where you can view and share public conversations" — posts and replies may contain "short pieces of text, links, photos, videos or any combination of them" (Instagram help).

Legally Threads is not a standalone platform but part of Instagram. The Threads terms of use state that the service is provided by Meta Platforms, that your use of Threads is "provided as part of your use of Instagram", and that the Instagram terms and community guidelines are incorporated into the Threads terms by reference. The practical takeaway for SMM: any restriction on an Instagram account carries over to Threads automatically.

The second distinctive feature is federation. Threads is connected to a network of independent servers over the ActivityPub protocol: the platform calls it "the open social networking protocol established by the World Wide Web Consortium (W3C)" and says it communicates with servers such as Mastodon and WordPress (fediverse help). The mode is labelled beta and is not available everywhere.

Who's here

The only audience figure Meta names on a public page appears in its business help: advertisers are promised they can "connect with a growing community of over 400 million people seeking ideas and conversation" (About ads on Threads). Note the wording: this is a "community of over 400 million people" in marketing copy, not an active-audience metric with a defined measurement period.

Meta's financial reporting gives Threads no separate line. In the press release for the first quarter of 2026 Threads is mentioned only as a channel for disclosing material information; the metric disclosed there covers the whole family of apps: Meta reports 3.56 billion Family daily active people on average for March 2026. How many of them are on Threads the company does not say there.

The interface language of the threads.com home page is English.

Countries. The only country-level restriction the platform describes in a dedicated article is Türkiye. Threads states: "As of June 17, 2026, Threads is available again to people in Türkiye", and profiles created before 29 April 2024 can be restored by logging in (Threads in Türkiye). The same page names an exception to the general registration rule: in Türkiye a profile can be created not only through Instagram but also with a mobile phone number.

Getting started

There is one basic requirement: "To create a profile on Threads, you'll need to sign in with your Instagram account" — and one Threads profile per Instagram account (Create a profile on Threads). Age and other admission conditions are inherited from Instagram: the terms of use say that "any provisions of the Instagram Terms regarding who may use Instagram also apply" to Threads.

The steps on a computer, per the same help page: go to threads.com, sign in with your Instagram credentials, import your photo, bio and link from Instagram (or fill them in by hand), choose a public or private profile and accept the terms.

Things worth knowing in advance:

  • Follows on Threads and on Instagram are not linked: "Profiles you follow and profiles following you on Threads won't affect who you're following or your followers on Instagram".
  • The username and personal details are edited only in Instagram.
  • If the Instagram account is verified, the verified badge appears on Threads too, and the profile photo can only be changed in Instagram.

Deletion. The terms of use describe the timings precisely: the process of deleting a Threads profile or an Instagram account begins no later than 30 days after the request, the deletion itself may take up to 90 days, and up to another 90 days for removal from backups.

What you can publish

The platform publishes the exact limits in its API documentation — the most detailed open source on formats (Posts):

  • Text. "Text posts are limited to 500 characters". An important subtlety: emoji are counted by their number of UTF-8 bytes, so a single emoji character consumes several characters of the limit.
  • Links. "The number of links is restricted to 5 or less".
  • Images. JPEG and PNG, up to 8 MB, maximum width 1440, minimum 320, maximum aspect ratio 10:1.
  • Video. MOV or MP4 (MPEG-4 Part 14) container, duration up to 300 seconds, file up to 1 GB, up to 1920 pixels horizontally, frame rate from 23 to 60, VBR bitrate up to 100 Mbps.
  • Carousel. From 2 to 20 items — "Carousels are limited to 20 images, videos, or a mix of the two".

What is prohibited. Threads is subject to Meta's general rules: the community standards state directly that they define "what is and isn't allowed on Facebook, Instagram, Messenger and Threads" and apply to all kinds of content, including content created by artificial intelligence. There are more than twenty sections of the standards — from fraud and dangerous organizations to inauthentic behaviour and spam.

How to grow

The algorithm. Threads feed ranking is not described by the platform on any public help page.

Advertising. Threads is built into Meta's ad system as a separate placement. Per the business help:

  • The placement is called Threads feed and "will be automatically selected by default when you use Advantage+ placements".
  • "All ad objectives are currently supported for Threads" — every campaign objective is supported.
  • The formats are "Single image or video" and carousel, though "Carousel ads are limited to images only at this time".
  • An access condition: "your Threads and Instagram usernames must match" — otherwise you will not be able to run ads and manage permissions through Meta Business Suite.
  • Ads with Advantage+ creative, dynamic creative, dynamic language optimization, Partnership Ads, boosted Instagram posts and the Collection format are not shown on Threads.
  • For brand safety, the Inventory filter tool is available.

The same page notes a change to labelling: ads that used to be marked "Sponsored" are now marked "Ad".

Built-in statistics. Metrics are served through the Insights API. For a post you get views, likes, replies, reposts, quotes and shares; for a profile — views, total likes, replies, reposts, quotes, clicks on published links, follower count and follower demographics. Demographics have a threshold: they are available at 100 or more followers. Date filtering does not work earlier than 13 April 2024, and the profile metrics themselves "are not guaranteed to work before June 1, 2024".

Path to monetization

Threads does not pay creators directly: no such programme is announced in open sources.

Meta maintains a single list of earning tools for creators, and the page About product eligibility requirements for monetization tools on Instagram gives it in full: Badges, Bonuses, Creator Marketplace, Gifts, Subscriptions. All five are named as Instagram tools; the word "Threads" does not appear on that page at all.

What Threads does have:

  • Meta Verified is your expense, not your income. The subscription is paid, and you cannot take it out on Threads: "You cannot subscribe to Meta Verified directly on Threads" — you must subscribe on Instagram first and keep both accounts in the same Accounts Center. And only the badge carries over to Threads: "Only the verified badge will show on Threads. Other Meta Verified benefits, such as enhanced support and impersonation protection, are not available Threads" (help). The badge is lost if the names fall out of sync or the subscription is cancelled.
  • Advertising is an expense too. Threads feed is a placement the advertiser pays for.

And one separate nuance worth knowing for anyone running Threads for a business. Among the prohibitions in the Threads terms of use there is a clause: "exploit the Threads Service for any commercial purpose". The wording is broad, while Meta simultaneously sells advertising on Threads and in its business help invites companies to create a profile. Exactly how "exploitation for commercial purposes" is separated from ordinary running of a business profile is explained by none of the documents we read. We record the wording as it stands and do not interpret it.

Tools and automation

There is an official API. Per the documentation overview, it lets you create single posts and carousels, retrieve media and posts, manage a profile, moderate replies, track mentions and metrics, subscribe to webhooks, search by keyword and embed posts via oEmbed.

Call limits are set by a formula rather than a fixed number (Threads API overview): "Calls within 24 hours = 4800 * Number of Impressions", where impressions are the number of times the account's content landed on someone's screen in a day (the minimum impressions value is taken as 10). On top of the formula there are hard ceilings: 250 posts published through the API per rolling 24 hours per profile, 1,000 replies, 100 deletions and 500 location searches over the same period. A carousel counts as a single publication.

A restriction on displaying other people's content. Posts obtained through the API may only be shown in an app to the person who created them — "solely to the person who created it". You cannot build a feed of other people's posts in a third-party service.

What this means for schedulers. You do not upload a file to the API: the image or video must sit on a public server from which the platform will fetch it by URL — which means the service must have public storage of its own. Publishing is a two-step process: first a media container is created, then it is published, and the documentation recommends waiting on average 30 seconds between the steps. Hence the built-in delay between "scheduled" and "published" (Posts).

What you must not do. The terms of use prohibit the use of "robots, spiders, crawlers, scrapers or other automated means" that extract or collect data from the service — and state separately that the prohibition also covers performing the same actions manually.

Limits and rules

Inheritance from Instagram. Blocking or disabling an Instagram account means losing Threads: Meta reserves the right to "refuse to provide or stop providing" the service, including for breaches of the Instagram terms.

Federation and deletion. Here comes an important warning from the platform itself: once fediverse sharing is turned on, deleting a post on Threads does not guarantee it will disappear on other servers — "Threads will ask other servers to delete it, but the post may still be visible". The same applies to switching a profile from public to private (fediverse help).

Country availability. The Türkiye example shows that the availability of Threads can change: the service was unavailable from 29 April 2024 and returned on 17 June 2026.

Legal. The Threads terms supplement and amend the Instagram terms; where they diverge, the Threads terms take priority, but only as regards the use of Threads. Disputes are resolved under the arbitration clauses of the Instagram terms.

Who it's for

Threads suits you if you already have a living Instagram account and want a text channel alongside the visual one: signing up takes minutes, part of your audience carries over, and advertising can be switched on with a checkbox in a Meta campaign that is already running. It is good for brands, media and creators who need a conversational format.

Threads does not suit you if you are looking for a platform that pays creators: no such programmes are documented here. It will also be a poor fit for organizations that need an account independent of Instagram — apart from Türkiye, where registration by phone number is allowed, there is no other route. And finally, third-party services should factor in the "show only to the author" restriction up front: you cannot legally build a showcase of other people's posts on the Threads API.

Tools for this platform

The list is built from the tools' own facts: every line is a tool's statement that it supports the platform, with the source named. A tool missing from the list only means we have no such statement.

Scheduling and publishing:

Statistics and analytics:

Automation:

Social listening:

Other tasks:

Verified data

The checked data this deep dive rests on.

About the platform

Threads is provided by Meta Platforms and is part of Instagram: use of Threads is «provided as part of your use of Instagram», and the Instagram terms and community guidelines are incorporated by reference

Consequence: restrictions on an Instagram account carry over to Threads

source, checked 2026-07-28

posts and replies may contain «short pieces of text, links, photos, videos or any combination of them»; any Instagram account holder can create a profile

source, checked 2026-07-28

Threads communicates with other servers over the ActivityPub protocol — «the open social networking protocol established by the World Wide Web Consortium (W3C)» — including with Mastodon and WordPress; the mode is labelled beta and is not available everywhere

source, checked 2026-07-28

Who's here

there is no separate Threads metric in Meta's quarterly press release; only the family-wide figure is disclosed — 3.56 billion Family daily active people on average for March 2026

Threads is mentioned there only as a channel for disclosing material information

source, checked 2026-07-28

Meta tells advertisers about «a growing community of over 400 million people seeking ideas and conversation»

A marketing formulation with no measurement period and no definition of activity; not comparable with MAU

source, checked 2026-07-28

Getting started

«To create a profile on Threads, you'll need to sign in with your Instagram account»; one Threads profile per Instagram account

The username and personal details are edited only in Instagram

source, checked 2026-07-28

in Türkiye a profile can be created not only through Instagram but also with a mobile phone number

The only exception we know of to the «Instagram only» rule

source, checked 2026-07-28

Account and access

deletion of a Threads profile or an Instagram account begins no later than 30 days after the request; the deletion may take up to 90 days; up to another 90 days for removal from backups

source, checked 2026-07-28

follows on Threads and Instagram are not linked: «Profiles you follow and profiles following you on Threads won't affect who you're following or your followers on Instagram»

source, checked 2026-07-28

What you can publish

Post types. four kinds of post are published through the API: text, image, video and carousel

source, checked 2026-07-28

Text length. a text post is no more than 500 characters; emoji are counted by their number of UTF-8 bytes, so one emoji «eats» several characters of the limit

Important for schedulers: the length calculation does not match the usual character count

source, checked 2026-07-28

Images. images: JPEG and PNG are officially supported; maximum width 1440 (anything larger is downscaled), sRGB colour space

source, checked 2026-07-28

Video. video: MOV or MP4 (MPEG-4 Part 14) container, no edit lists, moov atom at the start of the file

A requirement about the structure of the file, not just its format

source, checked 2026-07-28

a file is not uploaded to the API directly: the image or video must sit on a PUBLIC server, and the platform fetches it by URL

A scheduling service must have public storage of its own

source, checked 2026-07-28

publishing takes two steps: first a media container is created, then it is published; waiting on average 30 seconds between the steps is recommended

Hence the delay between «scheduled» and «published»

source, checked 2026-07-28

text up to 500 characters (emoji counted by UTF-8 bytes), no more than 5 links; images JPEG and PNG up to 8 MB, width from 320 to 1440, aspect ratio up to 10:1; video MOV or MP4 up to 300 seconds and up to 1 GB, up to 1920 pixels horizontally, 23–60 frames/s, VBR up to 100 Mbps; carousel from 2 to 20 items

NEWER THAN BEFORE: the database held only the 1440 width limit for images with no weight, and only the container requirements for video

source, checked 2026-07-28

Text length. "Text posts are limited to 500 characters", and moreover it is not characters that are counted but bytes for part of the symbols: "Emojis are counted as the number of UTF-8 bytes". The topic of a post is set by a separate field with a limit of its own: "Topic tags must be at least 1 character and no more than 50 characters long"; a full stop and an ampersand are forbidden in a topic, and in a topic inside the text a space, a tab, a line break, @, !, ?, a comma, a semicolon and a colon are forbidden as well

see note 1 at the foot of the card

source, checked 2026-08-04

Images. "Format: JPEG and PNG image types are the officially supported formats for image posts", "File Size: 8 MB maximum", "Aspect Ratio Limit: 10:1", "Minimum Width: 320 (will be scaled up to the minimum if necessary)", "Maximum Width: 1440 (will be scaled down to the maximum if necessary)", "Height: Varies (depending on width and aspect ratio)", "Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB"

see note 1 at the foot of the card

source, checked 2026-08-04

Video. "Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file", "Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling", "Frame Rate: 23-60 FPS", "Picture Size: Maximum Columns (horizontal pixels): 1920", "Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space", "Video Bitrate: VBR, 100 Mbps maximum", "File Size: 1 GB maximum"

see note 1 at the foot of the card

source, checked 2026-08-04

"Duration: 300 seconds (5 minutes) maximum, minimum longer than 0 seconds" — the lower boundary is set not by a number but by the condition "longer than zero"

see note 1 at the foot of the card

source, checked 2026-08-04

The platform has no independent upload of an audio file: "media_type... Values: TEXT, IMAGE, VIDEO". Requirements for audio are set only as for a track of a video: "Audio Codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)", "Audio Bitrate: 128 kbps"

the platform's own domains (www.threads.net and www.threads.com) directly forbid ClaudeBot in robots.txt ("User-agent: ClaudeBot / Disallow: /"), and the help centre help.instagram.com does too; the documentation for developers lies on developers.facebook.com, where robots.txt permits crawling ("User-agent: * / Allow: /"), and it is from there that it is taken; audio exists only inside a video, there is no separate kind of post for it

source, checked 2026-08-04

File size: an image — "File Size: 8 MB maximum", a video — "File Size: 1 GB maximum". The number of materials in a post: "You may publish up to 20 images, videos, or a mix of the two in a carousel post", "Carousels require a minimum of two children"; at the same time "CAROUSEL is not available for single thread posts". The number of publications: "Threads profiles are limited to 250 API-published posts within a 24-hour moving period. Carousels count as a single post". The example response of the threads_publishing_limit method shows the same 250 per 86,400 seconds, and also "reply_config: quota_total 1000", "delete_config: quota_total 100", "location_search_config: quota_total 500" for the same 24 hours. A restriction on the app's machine time is stipulated separately: "720000 * number_of_impressions for total_cputime", "2880000 * Number of Impressions for total_time", "The minimum value for impressions is 10"

the platform's own domains (www.threads.net and www.threads.com) directly forbid ClaudeBot in robots.txt ("User-agent: ClaudeBot / Disallow: /"), and the help centre help.instagram.com does too; the documentation for developers lies on developers.facebook.com, where robots.txt permits crawling ("User-agent: * / Allow: /"), and it is from there that it is taken; the limit of 250 is announced precisely for publications through the API, for publication directly in the application no numbers are announced; the numbers 1000, 100 and 500 are taken from the example response (Example Response) at https://developers.facebook.com/docs/threads/troubleshooting , and not from a separate statement about limits — https://developers.facebook.com/docs/threads/troubleshooting

source, checked 2026-08-04

Content

Yes. "we’re building industry-leading tools that can identify invisible markers at scale – specifically, the “AI generated” information in the C2PA and IPTC technical standards"; "in the coming months we will label images that users post to Facebook, Instagram and Threads when we can detect industry standard indicators that they are AI-generated"

Threads is named in the very title of the Meta blog entry. Both standards are named — C2PA and IPTC

source, checked 2026-08-04

Meta's general rule applies: "We require people to disclose, using our AI-disclosure tool, whenever they post organic content with photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so." Threads is named directly among the apps where the label is applied: "in the coming months we will label images that users post to Facebook, Instagram and Threads when we can detect industry standard indicators that they are AI-generated"

No separate Threads rule on AI was found: Threads has no "Community Standards" of its own, Meta's standards apply. Its own help article "Label AI content on Threads" (help.instagram.com/407718162047721) is unavailable: the domain returns HTTP 400 without a browser, and the robots.txt of help.instagram.com contains "User-agent: ClaudeBot / Disallow: /". Hence partial: the rule is confirmed at Meta level, but not on a page of Threads itself

source, checked 2026-08-04

The "AI info" label and a separate disclosure tool for the creator: "we’re adding a feature for people to disclose when they share AI-generated video or audio so we can add a label to it"; "Meta began adding labels to a wider range of video, audio and image content", "These are displayed as “AI Info”"

The Transparency Center page speaks of "Facebook, Instagram, and Threads" together. Exactly what the toggle looks like in the Threads posting form has not been checked, the Threads help centre is closed (see the note to ai_disclosure_required)

source, checked 2026-08-04

There is no separate list of prohibitions for AI; Meta's standards apply: "We may place an informative label on the face of content – or reject content submitted as an advertisement – when the content is a photorealistic image or video, or realistic sounding audio, that was digitally created or altered and creates a particularly high risk of materially deceiving the public on a matter of public importance"; misinformation carrying a risk of violence, harmful medical misinformation and misinformation about elections and the census are removed regardless of how they were produced

Threads has no list of AI prohibitions of its own; everything stated is Meta's rules, which extend to the app

source, checked 2026-08-04

"…and we may apply penalties if they fail to do so" — Meta's general wording about punishment for a missing label; what exactly the punishment is has not been disclosed

No penalties described specifically for Threads were found

source, checked 2026-08-04

Promotion

The platform does not name ranking signals on the accessible pages. The only official description of the feed is from the launch announcement: "Your feed on Threads includes threads posted by people you follow, and recommended content from new creators you haven’t discovered yet." And the description of the help centre page "About your feeds on Threads": "Your feed on Threads allows you to view posts from other profiles. You can switch between the For you feed or Following feed"

the robots.txt of www.threads.com and of www.threads.net contains the group "User-agent: * Disallow: /" — the site is closed to all robots, and ClaudeBot is listed separately. The Threads help centre lives on help.instagram.com, where Claude-User is not forbidden, but the body of the articles is loaded by a script and is not read by an ordinary GET: only the title and the description of the page are available in the markup. It is these that are quoted, with a note that this is a description and not the text of the article. The first quotation is from the post "Instagram Announces New Text App" on the platform's own site; the second is the description of the page https://help.instagram.com/2249022798820145

source, checked 2026-08-05

Threads has no separate document about ranking. In the help centre there are articles about the feeds: "About your feeds on Threads" (https://help.instagram.com/2249022798820145), "Create a custom feed on Threads" (https://help.instagram.com/602969692497794), "About Political Content Control on Threads" (https://help.instagram.com/1060951898912604) — but their body is not read without scripts. The page "Instagram Ranking Explained" does not extend to Threads: it deals with Feed, Stories, Explore and Reels

see note 2 at the foot of the card

source, checked 2026-08-05

Two feeds and custom feeds are named. Word for word (the descriptions of the help centre pages): "You can switch between the For you feed or Following feed"; "You can create a custom feed on Threads to see posts about certain topics or from specific people". A separate toggle for political content: "On Threads, we aim to not recommend political content from accounts you don’t follow. You can change your Political Content Control setting"

see note 2 at the foot of the card

source, checked 2026-08-05

Only one thing is directly promised not to be recommended — political content from accounts you do not follow: "On Threads, we aim to not recommend political content from accounts you don’t follow." There are no other promises to reduce distribution on the accessible pages

see note 2 at the foot of the card

source, checked 2026-08-05

Advertising

the Threads feed placement is enabled by default with Advantage+ placements; «All ad objectives are currently supported for Threads»

Ad labelling has changed: «Ad» instead of «Sponsored»

source, checked 2026-07-28

to run ads and manage permissions through Meta Business Suite, «your Threads and Instagram usernames must match»

A practical requirement that is easy to forget during a rebrand

source, checked 2026-07-28

ads with Advantage+ creative, dynamic creative, dynamic language optimization, Partnership Ads, boosted Instagram posts and the Collection format are not shown on Threads; carousels are images only

The Inventory filter brand safety tool is available

source, checked 2026-07-28

Analytics

Metrics for an individual post: views, likes, replies, reposts, quotes, shares

the set is poorer than Instagram's: no reach, no saves and no link clicks at the level of an individual post

source, checked 2026-08-05

Account metrics: views, likes, replies, reposts, quotes, clicks, followers_count, follower_demographics

clicks and follower_demographics exist only at the account level; for an individual post they are not there

source, checked 2026-08-05

There is no data earlier than the spring of 2024: "The earliest Unix timestamp that can be used is 1712991600" (13 April 2024); "User insights are not guaranteed to work before June 1, 2024"

the platform was launched in 2023, but the statistics for the first year are given to nobody

source, checked 2026-08-05

"Returned metrics do not capture nested replies' metrics"; "An empty array will be returned for REPOST_FACADE posts"; for a post that is itself a reply, the replies metric "includes only direct replies"

discussion threads are not rolled up into the statistics: in a long thread only the first level is visible

source, checked 2026-08-05

The followers_count and follower_demographics metrics: "This metric does not support the since and until parameters"

the dynamics of followers over an arbitrary period cannot be obtained — only the current value

source, checked 2026-08-05

No earlier than 13 April 2024 (Unix timestamp 1712991600); for the account metrics, operation is not guaranteed before 1 June 2024

a rigidly set lower boundary of the archive

source, checked 2026-08-05

The only demographic metric is follower_demographics; obtaining it requires "at least 100 followers to fetch this metric"

the same threshold of a hundred followers as at Instagram — both platforms belong to Meta

source, checked 2026-08-05

per post: views, likes, replies, reposts, quotes, shares; per profile: views, likes, replies, reposts, quotes, link clicks, follower count and follower demographics

Nested replies are not included in the metrics

source, checked 2026-07-28

follower demographics are available at 100 or more followers; date filtering does not work earlier than 13 April 2024, and profile metrics «are not guaranteed to work before June 1, 2024»

source, checked 2026-07-28

About views and shares the documentation says that they are "in development"

__

source, checked 2026-08-05

The "threads_basic" and "threads_manage_insights" permissions are required; no separate requirement on the account type is stated on the page

unlike Instagram, there is no requirement of "a professional account only" on this page; checked on 5 August 2026

source, checked 2026-08-05

«You cannot subscribe to Meta Verified directly on Threads» — the subscription is taken out on Instagram; only the badge carries over to Threads: «Only the verified badge will show on Threads»

The badge is lost if the Instagram account is deleted, the shared Accounts Center is left, the names fall out of sync or the subscription is cancelled

source, checked 2026-07-28

Limits and restrictions

no more than 250 publications per 24 hours per profile; a carousel post counts as ONE publication

source, checked 2026-07-28

per rolling 24 hours per profile: 250 published posts, 1000 replies, 100 deletions, 500 location searches

Supplements the earlier database fact about 250 posts

source, checked 2026-07-28

Named by a number. Word for word: "Threads profiles are limited to 250 API-published posts within a 24-hour moving period. Carousels count as a single post. This limit is enforced on the POST /{threads-user-id}/threads_publish endpoint when attempting to publish a media container. We recommend that your app also enforces the publishing rate limit, especially if your app allows app users to schedule posts to be published in the future." On the page about posts the same number: "Profiles are limited to 250 published posts within a 24-hour period"

One of the few platforms that name a daily number directly. The proviso is important: 250 is the limit of publications through programmatic access, and the window is a moving one. The current expenditure can be requested from the platform itself by the method GET /{threads-user-id}/threads_publishing_limit

source, checked 2026-08-04

Named by a formula. Word for word: "Calls to the Threads API are counted against the calling app's call count. An app's call count is unique for each app and app user pair and is the number of calls the app has made in a rolling 24-hour window. It is calculated as follows: Calls within 24 hours = 4800 * Number of Impressions". The explanation: "The Number of Impressions is the number of times any content from the app user's Threads account has entered a person's screen within the last 24 hours"; "The minimum value for impressions is 10 (so if the impressions is less than 10 we default to 10)". In addition: "Rate limiting may also be subject to total CPU time per day: 720000 * number_of_impressions for total_cputime; 2880000 * Number of Impressions for total_time"

The limit is not constant but depends on impressions: for a new account without impressions the minimum is counted from 10, that is, 48,000 calls per 24 hours. The numbers are taken from the Overview page of the Threads documentation

source, checked 2026-08-04

The arrangement of the limits is disclosed in full: each kind of action has a quota of its own in a moving window of 86,400 seconds, and the current expenditure is issued by the service itself. Word for word: "To check a profile's current Threads API rate limit usage, query the GET /{threads-user-id}/threads_publishing_limit endpoint". The response contains the fields "quota_usage" (the expenditure per 24 hours) and "config" with "quota_total" and "quota_duration": for posts quota_total is 250, for replies 1000, for deletions 100, for searches by location 500, and quota_duration in all cases is 86400

A rare case: the platform does not merely name the limits, it gives a way to find out how much is left before punishment. The request requires the threads_basic and threads_content_publish permissions

source, checked 2026-08-04

Private correspondence is not described by the Threads documentation. The nearest announced number is the limit on replies: "Threads profiles are limited to 1,000 replies within a 24-hour moving period". Named separately: "Threads profiles are limited to 100 deletions within a 24-hour moving period" and "Threads profiles are limited to 500 location searches within a 24-hour moving period"

The limits on replies, deletions and searches by location are programmatic access, not correspondence. Threads' programmatic access does not concern private messages at all

source, checked 2026-08-04

Restrictions

posts obtained through the API may only be shown in an app «solely to the person who created it» — that is, feeds of other people's posts cannot be built

source, checked 2026-07-28

no more than 250 posts through the API per rolling 24 hours per profile; a carousel counts as one post

source, checked 2026-07-28

the prohibitions in the terms of use include «exploit the Threads Service for any commercial purpose»

The wording is broad; meanwhile Meta sells advertising on Threads and invites businesses to create a profile. None of the documents we read draws the line

source, checked 2026-07-28

«robots, spiders, crawlers, scrapers or other automated means» that extract data from the service are prohibited, as is performing the same actions manually

source, checked 2026-07-28

«As of June 17, 2026, Threads is available again to people in Türkiye»; profiles created before 29 April 2024 are restored by logging in

Direct evidence that the availability of Threads can be switched off by country

source, checked 2026-07-28

once fediverse sharing is turned on, deleting a post does not guarantee it will disappear on other servers: «Threads will ask other servers to delete it, but the post may still be visible»

The same applies to switching a profile from public to private

source, checked 2026-07-28

Meta's community standards define «what is and isn't allowed on Facebook, Instagram, Messenger and Threads» and apply to all content, including content created by artificial intelligence

There are more than twenty sections of the standards

source, checked 2026-07-28

API access

Capabilities. the API allows posts to be created and published on a person's behalf; single posts and carousels, retrieval of media, profiles, moderation of replies, mentions

source, checked 2026-07-28

Rate limit. the limit per rolling 24 hours: «Calls within 24 hours = 4800 * Number of Impressions», where Impressions is the number of times the account's content landed on someone's screen in a day; the minimum impressions value is taken as 10

source, checked 2026-07-28

the API supports publishing single posts and carousels, retrieving media and posts, managing a profile, moderating replies, tracking mentions and metrics, webhooks, keyword search and embedding via oEmbed

source, checked 2026-07-28

Languages

the interface language of the home page: en

The language is taken from the markup attribute, the versions from hreflang

source, checked 2026-07-28

metrics

A post view (views) verbatim: «The number of times your post was played or displayed» — playback or display, with no time threshold; the metric is marked «in development». A profile view is a separate views metric for a user, verbatim: «The number of times your profile was viewed»

The definitions of a post view and a profile view differ — it is the same views metric at different levels (media and user). The Threads help centre lives on help.instagram.com, closed to ClaudeBot by robots.txt, so the Threads API was used

source, checked 2026-08-07

Interactions are counted as separate metrics: likes, replies, reposts, quotes. Replies verbatim: «The number of replies on the post. When the requested media is a root post, this number includes total replies. If the media is itself a reply, this number includes only direct replies»; at account level replies includes only «only top-level replies» (verbatim)

A finding: a post's replies counts the whole reply tree while an account's replies counts only the top level, so the sums across posts will not match the account total. There is no single engagement metric or rate

source, checked 2026-08-07

Catalogue section: all similar

Notes shared by several facts

  1. the platform's own domains (www.threads.net and www.threads.com) directly forbid ClaudeBot in robots.txt ("User-agent: ClaudeBot / Disallow: /"), and the help centre help.instagram.com does too; the documentation for developers lies on developers.facebook.com, where robots.txt permits crawling ("User-agent: * / Allow: /"), and it is from there that it is taken
  1. the robots.txt of www.threads.com and of www.threads.net contains the group "User-agent: * Disallow: /" — the site is closed to all robots, and ClaudeBot is listed separately. The Threads help centre lives on help.instagram.com, where Claude-User is not forbidden, but the body of the articles is loaded by a script and is not read by an ordinary GET: only the title and the description of the page are available in the markup. It is these that are quoted, with a note that this is a description and not the text of the article

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