International SMM

Dailymotion

Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.

Overview

Dailymotion is a French video platform founded in Paris in 2005. In its machine-readable platform description it calls itself part of the CANAL+ and Vivendi group and stresses European privacy rules as what sets it apart from competitors.

There are three ways in, and they are easy to confuse. An ordinary creator account on dailymotion.com. Dailymotion Pro — paid video hosting for companies: your own player, live streams, single sign-on, an API and SDKs. And the advertising side, where the platform sells inventory to brands and, by its own statement, serves "more than 5,000 leading publishers worldwide".

The practical difference from the big video platforms is an open API that answers requests for public data without authorization; we checked this ourselves.

Who's here

All the numbers below are the platform's own claims, not independent measurements.

The platform description says: "more than 400 million unique users per month" and "4 billion video views per month", operations in 190 countries and 45 localized versions. In the same file, in the section for creators, the geography is stated differently — "an audience in 191 countries". A discrepancy inside a single document is reason enough to treat both figures as rounded.

For individual markets the platform gives only France: 49 million views per month. The localization can be checked directly: on the front page we counted 45 links to country sections — from ae, ar, at through to tw, us, vn. That is our own measurement of the markup, but it matches the claimed "45 versions".

The Dailymotion Pro showcase adds a business angle: the service is used by "3,000 companies worldwide".

Getting started

The registration terms are set out in the terms of use. The age threshold: at least 18, or at least 13 subject to additional conditions — being an emancipated minor, or the laws of your country allowing you to enter into a contract, or having parental consent. The service is explicitly described as not intended for children under 13.

Registration requires confirming an email address. The same document reserves the platform's right to block account creation on temporary, disposable and anonymous email services — this is tied to protection against uploads of prohibited content.

For companies the entry point is different: Dailymotion Pro has its own plans with team seats and a separate dashboard; it is a standalone product.

What you can publish

In its description for creators the platform lists creation tools: AI generation of titles and descriptions, automatic subtitles, analytics dashboards. Playback is claimed in HD and 4K with adaptive streaming.

The prohibitions are listed in the terms of use: pornography and sexual material, child exploitation, incitement to hatred, terrorist content, violence and dangerous acts, copyright infringement, false and misleading information, harassment, defamation.

The numeric limits on duration and file size are published in the help centre.

How to grow

There is no description of the recommendation algorithm on the public pages. Analytics is mentioned — the description for creators names statistics dashboards among the tools, but does not disclose which metrics they contain.

The advertising side shows which indicators the platform uses to measure campaigns. The page for advertisers states benchmarks: more than 80% viewability and more than 85% average completion rate at the top of the funnel, more than 3% engagement in the middle, and more than 55% average click-through to site at the bottom. Targeting is described as contextual, "without relying on personal data".

Path to monetization

The platform pays authors. In its description for creators it calls its model "revenue sharing with transparent and profitable monetization for creators of quality content". The terms of use add the frame: the right to monetize arises for partners who have accepted the terms of the partner program, and the platform reserves the right to demonetize material that is "not suitable for advertising purposes".

Entry thresholds, the minimum payout, payment services and the list of countries are published by the platform in the help centre at faq.dailymotion.com.

The second money story is not payouts but paid hosting. Dailymotion Pro pricing: Starter — 10 dollars a month (9 with annual payment), 100 GB of storage, 2 TB of traffic per month, 10 hours of encoding, one seat, 25 thousand plays. Advanced — from 99 dollars a month (84 with annual payment), 1 TB of storage, 2 TB of traffic, 80 hours of encoding, from 5 seats, unlimited plays. Enterprise — by agreement. Savings with annual payment are stated as "up to 15%".

Tools and automation

The API is open, and that is the platform's strong point. We checked the interface directly: a request to api.dailymotion.com/video/x7tgad0 without authorization returns JSON with the fields id, title, channel and owner. A request to /me without authorization answers with the error "Can't use `me' with no user authenticated", and a GET request to the root answers with "Invalid HTTP method: GET" and code 501. Public data can be read freely, private data only with a token.

Uploading video programmatically is provided for. The official Python SDK describes three steps: authorization with application keys, uploading the file with the upload() method that returns a URL, and creating a record with a POST /user/<CHANNEL_ID>/videos request carrying that URL and metadata. The required permissions are named there too: userinfo and manage_videos. Besides Python there is an official PHP SDK and a player SDK for iOS, Android and Windows.

Limits and rules

Law and jurisdiction. The terms of use split the world in two: for residents of the European Economic Area, the United Kingdom and Switzerland — French law and the courts of Paris; for everyone else — the law of New York State and the courts of New York County.

Rights to what you upload. The user grants the platform a "non-exclusive, royalty-free, transferable worldwide licence" to use, reproduce and distribute the material.

Copyright. The copyright policy describes the form of an infringement notice and a counter-notice and explicitly reserves the platform's right to close the account of a repeat infringer.

Who it's for

It suits you if you need open programmatic access: reading public data without a token and officially uploading video through an SDK is a rare combination. It suits companies that need video hosting with their own player and open pricing. It suits projects sensitive to European regulation: the platform belongs to a French group and assigns French law to European users.

It does not suit you if you need to work out your income in advance: the partner program thresholds and payout terms sit in the help centre behind Cloudflare protection. It does not suit you if the main goal is fast reach: the platform publishes no data on how recommendations work.

Tools for this platform

The list is built from the tools' own facts: every line is a tool's statement that it supports the platform, with the source named. A tool missing from the list only means we have no such statement.

Other tasks:

Verified data

The checked data this deep dive rests on.

API access

the address https://api.dailymotion.com was found on the front page by the «api/dev» marker in the address; it returns service data rather than a documentation page

CORRECTED the previous version declared any address containing the word api or dev found on the home page to be a developer section. All 57 such records were checked by opening the address: 24 turned out to be documentation. See data/technical/dev-links-verified.tsv and docs/research/S195-догадка-по-адресу.md

source, checked 2026-07-28

Languages

the interface language of the home page: en-US

The language is taken from the markup attribute, the versions from hreflang

source, checked 2026-07-28

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