Roistat
Tool · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Roistat is a marketing platform. The self-description on the home page: "A marketing platform that helps you attract more traffic, increase lead conversion, grow sales, and strengthen customer loyalty". This is the tool's own claim about itself, not an independent assessment.
Roistat relates to social networks sideways: it counts not publications but enquiries and sales, and platforms interest it as sources of traffic and advertising. This is visible from the composition of its integrations, where social networks and advertising systems sit alongside CRMs, telephony and site builders.
The tool has genuine documentation for developers: the description of the API methods opens and contains signs of documentation — the link was verified by opening it. What exactly is available through those methods, the source does not spell out.
The interface language of the home page is en, and two language versions are declared: en-us and ru. The Russian version is not a formality here: the affiliate programme discussed below is described precisely on it, and its terms are wholly Russian.
A machine-readable index llms.txt is present on the site; the size of the file on the date of the check was 12,601 characters — that is our own measurement, not a claim by the tool.
Which platforms it works with
The integrations page gives one common list of twenty-four entries: Mango, Amocrm, Slack, Woocommerce, Vk, Wordpress, CallbackHunter, JivoSite, Pipedrive, Carrot quest, Google Ads, Yandex Direct, Bitrix24, myTarget, RetailCRM, 1C-Bitrix, Tilda, Flexbe, Callibri, InSales, YCLIENTS, Unisender, Calltouch, LPgenerator (the spelling is kept as it is on the page).
There are four social networks and advertising systems in this list: Vk, Google Ads, Yandex Direct and myTarget. Everything else consists of customer-record systems, site builders, shops, telephony, chats and newsletters.
The composition speaks for itself: this is not a post scheduler. Vk is the only social network in the list, and the three remaining entries relate to advertising, that is, to paid traffic, not to running accounts.
How you earn with it
The affiliate programme is announced and described in detail — on the Russian referral programme page. The address /partners redirects there as well; a separate track exists for advertising agencies.
The rate: two numbers on one page
Here it is worth paying attention. The head of the page carries "Up to 40% of payments for plans", while the text says "an agency commission of from 15% of the payments of users whom you connect to Roistat" — both quotations are in Russian and the translations are ours. The upper bound of 40% relates to sole traders and limited companies. Both figures were taken from one page on one day: this is not a collection error but the way the tool presents its terms — the upper bound in large type, the lower one in the text.
The percentage is counted only from the cost of the plan. It does not extend to Call Tracking, Speech Analytics and the Virtual PBX — those services are excluded from the calculation.
Periods and threshold
The credits are recurring, but limited to a year: the percentage runs from the payments for plans made by the client within a year after registration.
The retention period of the click tag is 30 calendar days. A client can also be attached by a coupon issued by a manager of the partner department.
The payout threshold is twofold, and the second condition is stricter than the first: the minimum sum for withdrawal is 5,000 roubles, and at the same time you need to have brought in at least three active clients. A client counts as active if they were brought in no more than a year ago and spend no less than 1,000 roubles a month on a plan.
Who is paid and with what
Payouts go to the settlement account of a limited company or sole trader, to the bank card of a private individual, or to a Roistat bonus account. The currency is the Russian rouble; personal income tax is withheld from private individuals. An agency contract is concluded with the participant, and the terms are set out in the offer agreement.
The circle of participants is drawn by citizenship and residency: legal entities and private individuals resident in the Russian Federation, legal entities not resident in the Russian Federation, and also private individuals who are citizens of Belarus.
Any traffic is allowed except spam, but two prohibitions are named directly: contextual advertising on the Roistat brand and domains with similar names.
What it will not do
Roistat has many confirmed refusals, and almost all of them are in the affiliate programme.
There will be no commission from Call Tracking, Speech Analytics and the Virtual PBX: the percentage is counted only from the cost of the plan. Nor will they pay for longer than a year for one client — the credits break off a year after that client's registration. Withdrawing money having gathered the required sum from one or two clients is not possible: there must be no less than three active clients, and the sum must be at least 5,000 roubles. Payouts go in roubles only, and personal income tax is withheld from a private individual.
Taking part while outside the circle described will not work: the programme is described for residents of the Russian Federation, non-resident legal entities and citizens of Belarus. Promoting the programme with contextual advertising on the Roistat brand and from similar domains is directly forbidden.
Nor is the tool a post scheduler: of social networks the integrations list has only Vk, while Google Ads, Yandex Direct and myTarget are advertising systems.
The source does not write about prices, the composition of plans, a free plan or a trial period; it does not describe what is available through the API and on what terms, sets no limits on the number of projects, users and enquiries, and does not say under what conditions the upper rate of 40% applies or how the ladder between 15% and 40% is arranged.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself as follows: «A marketing platform that helps you attract more traffic, increase lead conversion, grow sales, and strengthen customer loyalty.»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
Platforms
Mango, Amocrm, Slack, Woocommerce, Vk, Wordpress, CallbackHunter, JivoSite, Pipedrive, Carrot quest, Google Ads, Yandex Direct, Bitrix24, myTarget, RetailCRM, 1C-Bitrix, Tilda, Flexbe, Callibri, InSales, YCLIENTS, Unisender, Calltouch, LPgenerator
the general list of integrations as it appears on the page; of the platforms and advertising systems it contains Vk, Google Ads, Yandex Direct and myTarget — the rest is CRM, CMS and telephony
source, checked 2026-07-28
How the money works here
Affiliate programme. yes: the Roistat referral programme
the address /partners redirects to /partners/referral; separately there is a line for advertising agencies
source, checked 2026-08-04
Commission. an agency commission of from 15% of the payments of the users you connect to Roistat; in the header of the page: Up to 40% of the payments on the plans; the percentage is counted only from the cost of the plan and does not extend to Call Tracking, Speech Analytics and the Virtual PBX
up to 40% is for sole traders and LLCs
source, checked 2026-08-04
One-off or recurring. recurring during one year: the percentage is credited on payments for the plans made by the client within a year after signing up
the wording of the page
source, checked 2026-08-04
Click-tag lifetime. The cookie storage period is 30 calendar days
attachment is also by a coupon issued by a manager of the partner department
source, checked 2026-08-04
Payout minimum. The minimum amount for withdrawing funds is 5,000 roubles; to request a payout at least three active clients must be brought in
an active client is one brought in no more than a year ago and spending at least 1,000 roubles a month on a plan
source, checked 2026-08-04
How they pay. to the current account of a legal entity, a sole trader or an LLC, to the bank card of an individual, or to a Roistat bonus account; payouts in Russian roubles, with personal income tax withheld from individuals
an agency contract is concluded
source, checked 2026-08-04
Who is admitted. legal entities and individuals who are residents of the Russian Federation, legal entities that are non-residents of the Russian Federation, and individuals who are citizens of Belarus; any traffic except spam; contextual advertising on the Roistat brand and domains with similar names are prohibited
the wording of the page
source, checked 2026-08-04
Where the terms are. https://roistat.com/ru/license#agent
a "Public offer" link on the program page
source, checked 2026-08-04
API access
the home page has a link to the developer documentation: https://help-en.roistat.com/API/methods/about/ — the page opens and contains signs of documentation
CORRECTED the previous version declared any address containing the word api or dev found on the home page to be a developer section. All 57 such records were checked by opening the address: 24 turned out to be documentation. See data/technical/dev-links-verified.tsv and docs/research/S195-догадка-по-адресу.md
source, checked 2026-07-28
Languages
the interface language of the home page: en; declared language versions: en-us, ru
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
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