موضوع (Mawdoo3)
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
موضوع (Mawdoo3, "Mawdoo'" — Arabic for "topic", "subject") is an Arabic-language reference and encyclopaedia portal from Jordan. By design it is neither a social network nor a blogging platform: it is a large editorial library of articles, where the material is written and checked by salaried editorial staff and the reader arrives from search.
The platform calls itself «موضوع، أكبر موقع عربي بالعالم» — "Mawdoo', the largest Arabic site in the world".
For international SMM one thing needs to be clear from the outset: you cannot open an account here and publish as you would on a blog. Cooperation goes either through being hired by the editorial team or through the advertising department. Mawdoo3 is therefore useful not as a channel for your own publications but as a large Arabic-language advertising platform and as a guide to what the Arabic reader searches for.
Technically the site is built on a wiki-type engine: its robots.txt closes off the paths /index.php, /api.php and the namespace of service pages — a combination characteristic of a MediaWiki installation. But there is no open editing here as there is on Wikipedia.
Who's here
All the figures below are the platform's own claims about itself on its "About us" page.
The platform reports more than 100 million users a month, more than 3 billion page views a year, more than 300,000 articles and more than 10,000 specialist authors. The English version of the same page additionally names 20 million followers on social networks.
The Arabic version of the page also cites an outside estimate: the platform claims that in 2021 Forbes Middle East named it the most visited site in the region, with 269.5 million visitors. This is the platform's own retelling of a third-party ranking.
The language is Arabic, and there is one. The portal has no interface versions in other languages; the English-language "About Us" page is an exception, not a separate language version of the site. The audience is the Arabic-speaking countries: the platform frames its task as serving Arabic speakers worldwide.
The subject sections visible on the home page: cooking, travel, personal care, money and business, education, health, Islam.
Getting started
You cannot start "as an author" in the usual sense. The only route the platform names is a letter to the company: the contacts page gives three addresses — ads@mawdoo3.com for advertising, media@mawdoo3.com for media enquiries and careers@mawdoo3.com for employment.
Reader registration does exist: the privacy policy mentions the option to register through Facebook, Google+ or Twitter and the profile data collected in the process.
Who writes the articles can be seen on the team page. It lists authors and editors with their education indicated — civil, mechanical and biomedical engineering, architecture, Arabic and English philology, Islamic law, pharmacy, accountancy, finance, journalism, psychology; some hold master's and doctoral degrees. In other words, selection goes by specialist qualification, not by the popularity of a blog.
What you can publish
There is one format: a long reference article with subheadings, illustrations and video, answering a specific search question.
The editorial process is described as five stages: research driven by audience queries → writing by a specialist author → fact-checking by an editor → editing and proofreading with the help of artificial intelligence → periodic review and updating. The platform calls its own proofreading tool «قلم» (Qalam) — "the first automatic proofreader of the Arabic language".
Responsibility for what is uploaded lies with the user: the agreement says that the user bears full and sole responsibility for the accuracy of any material, information, data and images they upload, while the platform itself disclaims responsibility for plagiarism and copyright infringement by users.
How to grow
The platform has no growth mechanisms "for an author" — there is no following an author, no feed, no recommendations. The portal gets its traffic from search, and inside it works through ordinary section navigation, "newest articles" and "most viewed", which are explicitly allowed to search robots in robots.txt.
The only described way of getting onto the platform deliberately is to buy a placement. The English page about the company lists the commercial formats: display advertising, branded content and sponsored media. Prices, minimum budgets and moderation rules are discussed at ads@mawdoo3.com.
The advertising systems the platform uses are named in the privacy policy: Google AdSense with DoubleClick cookies and AdMob, and also remarketing from Google, Twitter and Facebook. The practical conclusion: part of the inventory is sold programmatically, which means the Mawdoo3 audience can also be reached through your own Google account, without dealing with the platform directly.
There is no built-in statistics for an external author, because there is no external author.
Path to monetization
The platform does not pay authors for publications through an open programme — it has no such programme. There is only one described way of earning on Mawdoo3: to be taken on to write for the editorial team by applying to careers@mawdoo3.com.
Nor is there any advertising revenue sharing with authors: the user agreement assigns the rights to the site's content to the site itself. It states directly that all rights to the content, design and materials belong to the site, while the user receives only a limited non-exclusive licence for personal non-commercial use; reproduction and distribution without permission are prohibited.
The money here flows the other way: the platform does not pay you, you pay the platform for a placement.
Tools and automation
There is no public API for publishing. The wiki service interface is not intended for external clients: /api.php is closed to robots in robots.txt.
A separate line of the company's business is Arabic language processing. The toolkit that used to live at ai.mawdoo3.com redirects to salma.ai — this is now a separate corporate service, which signs itself "part of the Mawdoo3 group" and offers a virtual assistant, document processing, feedback analysis and development work. In place of a rate card and open developer registration, you are invited to book a consultation. It has almost no bearing on SMM: the product is sold to banks and corporations, not to bloggers.
Scheduling tools do not support Mawdoo3 — and could not, since there is nowhere to publish. For comparison: the page of supported platforms at Onlypult lists sixteen platforms, and Mawdoo3 is not among them.
Limits and rules
- Jurisdiction. The agreement is governed by the law of Jordan, disputes are heard by the courts of Amman, and a claim must be filed within one year.
- Rights to the content. All the site's content belongs to the site; the user is given only a limited non-exclusive licence for personal non-commercial use. Reprinting Mawdoo3 articles in your own channels without permission is not allowed.
- Disclaimer of warranties. Information is provided "as is"; the platform is not liable for damage from the use of, or the inability to use, the site, including for external links and third-party sellers.
- Personal data. For users in the European Economic Area the policy lists the rights of access, rectification, erasure, objection to processing, restriction of processing, data portability and withdrawal of consent. Data may be transferred to other countries where the company has offices.
Who it's for
It suits advertisers who need a mass Arabic-language audience of a general profile: cooking, health, finance, education, religion. The platform has the formats for that — display advertising, branded and sponsored content — and part of the inventory is available through Google.
It suits as a source for understanding demand. This is a reference work that lives off search: the list of its sections and of its most viewed material shows which questions the Arabic reader puts into words.
It does not suit running your own channel: there is no author account, no follows, no feed and no distribution mechanics of any kind here. It does not suit as a source of income: there is no open author programme, and the rights to what is published stay with the platform. And it does not suit automation — the portal provides no public API for publishing.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself as follows: «موضوع، أكبر موقع عربي بالعالم»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
Languages
the interface language of the home page: ar
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
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