International SMM

脉脉 (Maimai)

RegionChina

Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.

Overview

脉脉 (Maimai) is a Chinese professional network: at once a community for talking about work and a hiring platform. The operator is named in the site footer — 北京淘友天下科技发展有限公司 (Beijing Taoyou Tianxia Technology Development Co., Ltd.), licence 京ICP备12005786号-1. The owner of the app in the Apple catalogue is recorded as Beijing Taoyou Tianxia Tech. Co., Ltd., with the copyright notice © 2014 Taou TianXia Inc.

The key difference from Western professional networks is the emphasis on 实名职业认证 (shiming zhiye renzheng, "verification of identity and place of work"). The app describes itself as «职场内容社区, 拥有实名职业认证背书» — a community of work-related content backed by verified professional identity. Both the salary discussions and the company reviews are built on this.

A word straight away about the main limitation of this article. The platform is closed to automated reading: its robots.txt allows search robots and reading programs a handful of sections, and gives everyone else Disallow: /. We observe that rule and made no attempt to circumvent it, so this article rests on the home page and on the app listings in the stores, not on the platform's help section and rules.

Who's here

The home page reports 1.2 億 (1.2 billion by the Chinese 亿 count — that is, 120 million) «职场人», people in working occupations and office professions. The date this was counted on is not stated.

A discrepancy between the platform's own sources. The app listing in the Chinese Apple store repeats the same figure — «脉脉—1.2亿公司员工都在用的职场 内容社区», while on the US storefront for the same app the title and description are different: «脉脉-1.1亿公司员工都在用» — 110 million. Two official descriptions of one app differ by 10 million. Which of them was updated later cannot be seen from the pages.

We have no independent estimate, only a third-party store's counter: the Chinese app catalogue reports 3878,6 万 downloads (about 38.8 million). That is the store's figure, not the platform's, and downloads are not users.

There is one language. The Apple listing states a single interface language — 简体中文, Simplified Chinese. There is no English version in the list.

Getting started

The registration procedure cannot be learned from outside: the help and agreement pages are closed to reading. What is known from open sources: the app is available in the Chinese Apple store and in Chinese Android catalogues, the age rating is 16+, and the platform itself maintains a support phone number and an address for complaints — 400 065 0808 and maimai@taou.com.

Judging by the set of paid subscriptions in the store (see the section on monetization), an employer needs a separate «招聘版» (zhaopin ban, "hiring edition") rather than an ordinary account.

The app is alive and updated often: as of our check date three independent storefronts show the same version, 6.7.44 — the Chinese Apple store, Tencent's catalogue with the date 2026.7.25 and Xiaomi's catalogue with the date 2026-07-27. The sizes differ (197.4 MB at Apple against 82.78 MB at Xiaomi) — these are builds for different platforms, not a discrepancy in the data.

What you can publish

We found no open format specifications — post length, file size, image requirements: they live in the help section, which is closed to us.

What the platform has in principle can be seen from the section names on the home page: 同事圈 (tongshi quan, "circle of colleagues"), 公司点评 (gongsi dianping, "company reviews"), a feed of work-related content. The app adds video to this: the update description says that «社区视频现已支持横屏播放» — video in the community now supports landscape playback.

The age rating says something indirectly about the nature of the content: Apple set it at 16+ and named among the reasons unrestricted internet access, advertising and user content.

How to grow

The platform does not publicly describe its ranking mechanics — at least, not on the pages open to us.

Promotion instruments are listed on the home page as separate products for companies: 企业号 (qiye hao, "corporate account"), 脉脉数字营销 (Maimai shuzi yingxiao, "digital marketing"), 人才银行 (rencai yinhang, "talent bank"), 脉脉人才智库 (Maimai rencai zhiku, "workforce analytics"), 拓客通 (tuoke tong, a customer-prospecting tool) and 脉脉专家网络 (Maimai zhuanjia wangluo, "expert network"), which by the platform's own statement covers more than 500 industry segments. There are no prices or terms on the open pages: each of these products leads to an enquiry form.

Path to monetization

On the pages we checked the platform promises no payouts to authors. The flow of money runs the other way: the user buys a subscription.

The Apple catalogue lists in-app purchases with prices (yuan, monthly unless stated otherwise) — the app page in the Chinese store:

  • 脉脉会员连续包月 (general subscription, auto-renewing) — 98,00 ¥;
  • 职场商务版会员连续包月 (business edition) — 68,00 ¥; 职场商务版（3个月） (the same edition for 3 months) — 198,00 ¥;
  • 招聘版高级会员包月 (extended hiring edition) — 288,00 ¥;
  • 销售会员连续包月 (sales edition) — 198,00 ¥;
  • 职场VIP版(1个月) — 198,00 ¥;
  • 职业发展会员 (career development) — 98,00 ¥; 职业发展包月会员(1个月) — 58,00 ¥;
  • 商务会员月卡 (monthly business membership card) — 98,00 ¥;
  • 100个好友点 ("100 friend points", a spendable currency) — 180,00 ¥.

Note that the prices and the composition of the subscriptions belong to the store listing on the check date. The store does not explain what exactly each edition includes, and the membership terms agreement is closed to our reading.

Tools and automation

We found no official open API: the platform has no publicly available developer portal, and none is mentioned in the sources we checked. Nor did we find any third-party scheduling tools whose support for 脉脉 is confirmed by a source.

The practical conclusion is simple: work with this platform is manual, through the app and the web interface. Everything on offer to automate on the company side is sold by the platform itself as a product with an enquiry form, not as programmatic access (the list of products on the home page).

Limits and rules

Who it's for

It suits companies that hire in mainland China and are ready to work in Chinese through a Chinese legal entity: there is no other professional network of this size on that market, and the platform sells hiring and employer-brand instruments as separate products.

It does not suit running content from abroad without a Chinese team: the interface is only in Simplified Chinese, and the documentation and help section are not translated into English. It does not suit projects that need automation: we found no programmatic access. It does not suit those for whom knowing the terms in advance matters — prices for the corporate products are not publicly disclosed.

Verified data

The checked data this deep dive rests on.

About the platform

the platform describes itself as follows: «1.2亿职场人都在用的职场社区和求职平台，基于“实名/职业认证”和“人脉网络引擎”帮助职场人拓展人脉、交流合作、求职招聘，收获更多机遇。»

Self-description: this is the platform's claim about itself, not an independent assessment

source, checked 2026-07-28

the operator is 北京淘友天下科技发展有限公司 (Beijing Taoyou Tianxia Technology Development Co., Ltd.); site licence 京ICP备12005786号-1, public security registration number 京公网安备11010802020015号

Data from the footer of the home page

source, checked 2026-07-28

the owner of the app in the Apple catalogue is Beijing Taoyou Tianxia Tech. Co., Ltd.; copyright notice © 2014 Taou TianXia Inc.

The app listing in the Chinese store

source, checked 2026-07-28

the app describes itself as «职场内容社区，拥有实名职业认证背书» — a community of work-related content backed by verified professional identity

The platform's claim about itself

source, checked 2026-07-28

as of the check date three storefronts show the same app version, 6.7.44: Tencent's catalogue with the date 2026.7.25 and Xiaomi's catalogue with the date 2026-07-27

The build sizes differ (197.4 MB at Apple, 82.78 MB at Xiaomi) — these are different platforms

source, checked 2026-07-28

DISCREPANCY in the licence number: Tencent's catalogue states 京ICP备12005786号-11A for the app, whereas the site's footer gives 京ICP备12005786号-1

Probably two different records of one licence (the site and the app), but it is worth noting when cross-checking documents

source, checked 2026-07-28

Who's here

the home page and the Chinese app listing report 1,2 亿 (120 million) «职场人»; the date this was counted on is not stated

The platform's claim about itself, not an independent measurement

source, checked 2026-07-28

DISCREPANCY: the US storefront for the same app names 1,1 亿 (110 million) — «脉脉-1.1亿公司员工都在用», whereas the Chinese storefront and the site say 1,2 亿

Two official descriptions of the same app differ by 10 million; which one was updated later is not visible

source, checked 2026-07-28

Tencent's Chinese app catalogue reports 3878,6 万 downloads (about 38.8 million)

The figure belongs to a third-party store, not to the platform; downloads are not users

source, checked 2026-07-28

the platform reports that its «expert network» covers more than 500 industry segments; no date is given

The platform's claim about itself

source, checked 2026-07-28

Business terms

the corporate products named on the home page: 人才银行 (talent bank), 脉脉人才智库 (workforce analytics), 脉脉数字营销 (digital marketing), 拓客通 (customer prospecting), 脉脉专家网络 (expert network), 企业号 (corporate account)

There are no prices or terms on the open pages: each product leads to an enquiry form

source, checked 2026-07-28

Content

the app's update description reports that «社区视频现已支持横屏播放» — video in the community supports landscape playback

We found no open format specifications (post length, file sizes)

source, checked 2026-07-28

in-app purchases in the Chinese Apple store: 脉脉会员连续包月 98,00 ¥; 职场商务版会员连续包月 68,00 ¥; 职场商务版（3个月）198,00 ¥; 招聘版高级会员包月 288,00 ¥; 销售会员连续包月 198,00 ¥; 职场VIP版(1个月) 198,00 ¥; 职业发展会员 98,00 ¥; 职业发展包月会员(1个月) 58,00 ¥; 商务会员月卡 98,00 ¥; 100个好友点 180,00 ¥

The prices belong to the store listing on the check date; the store does not explain what each subscription includes

source, checked 2026-07-28

Restrictions

robots.txt allows search robots and reading programs only the home page and a few sections (/article/detail, /article/topic, /company, /seo/, /mai/, /brand/, /static/); for unidentified programs only static files are open, everything else is closed by the rule Disallow: /

The rule was observed: the closed sections were not opened

source, checked 2026-07-28

the mobile version m.maimai.cn returned a firewall page to our request, with code 418 and the text «您的请求疑似攻击行为» («your request looks like attack behaviour»)

OUR check on the check date; the protection was not circumvented

source, checked 2026-07-28

the Apple catalogue assigns the app an age rating of 16+, naming among the reasons unrestricted internet access, advertising and user content

The store's rating, not the platform's

source, checked 2026-07-28

the privacy section of the Apple catalogue lists, among the data collected and linked to identity, location, identifiers, contact details, the contact list and search history; among the data used for tracking — identifiers and usage data

Data from the developer's declaration in the store

source, checked 2026-07-28

API access

no official open API was found for the platform: there is no publicly available developer portal, and none is mentioned in the sources we checked

An observation, not a claim by the platform; the help section is closed off by the crawling rules

source, checked 2026-07-28

Languages

the interface language of the home page: zh-CN

The language is taken from the markup attribute, the versions from hreflang

source, checked 2026-07-28

the app listing states a single interface language — 简体中文 (Simplified Chinese); there is no English version in the list

Languages are taken from the store listing

source, checked 2026-07-28

Catalogue section: all similar See also: catalogue index · region: China · scheduler comparison · find by situation · platform restrictions