Lubimyczytać
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Lubimyczytać.pl is a Polish book portal: a catalogue of editions, reader ratings and reviews, personal "bookshelves", a forum, book news and price comparison across shops. The platform describes itself as the "largest database of information about books" and, in its about section, as the largest opinion-forming book service in Poland. Both claims come from the platform itself.
The operator is Lubimyczytać.pl Sp. z o.o., ul. Słowackiego 45, 60-521 Poznań; the company was set up in March 2011, and since August 2019 it has also owned the portals ciekawostkihistoryczne.pl and twojahistoria.pl. Registration details: NIP 9721224450, REGON 301655478, KRS 0000380143.
For a publisher or an author this is not a self-serve ad account but an editorial platform: a prominent placement is obtained through editorial patronage or through an arrangement with the advertising department. There is no self-service.
Who's here
The only published quantitative reference point concerns the service rather than the audience: price comparison runs across 36 bookshops.
The interface language is Polish (the home page markup returns pl-PL), and there are no other language versions on the platform. Judging by the language and by the make-up of the publisher catalogue, the audience is Polish-speaking.
An indirect sign that the site is prepared for machine reading is its machine-readable llms.txt index, but it contains only a list of books, authors and news items, without any metrics.
Getting started
Registration is ordinary, by email. The terms require the user to be of legal age, or at least 13 with the consent of a legal guardian. The help section separately confirms that use of the service is free.
There is no separate "business account". For authors an official status does exist: the help section has the question "How do I obtain official author status?". Publishers are present in the catalogue as a section of their own, where books are grouped by publisher and by genre.
Business enquiries are collected in a single section: patronage of a book, patronage of an event and an advertising placement. These are three different entry points, and only the first two have publicly described rules.
What you can publish
A user adds ratings (a scale up to 10 with tenths), reviews, quotations, shelves and forum discussions; books and new editions can be added to the catalogue — the corresponding questions are in the help section.
Prohibited by the rules: vulgarity and material of a sexual nature, incitement to hatred, racism and discrimination, unverified accusations against other people, publishing correspondence with an administrator, other people's copyright-protected material, and also spam, unsolicited commercial information, advertising of goods and services, and any commercial, advertising or promotional activity without the operator's consent. That last point is the key one for business: promoting yourself "from the inside", posing as an ordinary user, is directly forbidden.
Rights to texts: after an account is deleted the administrator may continue to use the content posted — first for a stated period, then indefinitely.
How to grow
There is a single organic route: good reviews, activity on the forum and appearing in reader rankings. The help section answers questions about how often the ranking is updated and which books make it into the "Most read books" ranking.
For publishers the main editorial instrument is patronage. An application is submitted through a form with the cover, title, author, release date, expected print run, a PDF extract (up to 5 MB), a description of the book and details about the author. The terms are strict and published in the same place: the application is submitted no later than two months before the release; the editors contact only the selected publishers, within a month; refusals are not explained; the editors reserve the right to publish the submitted extract on the book's page free of charge. Books under patronage carry the "Patronat LC" label and appear in selections on the home page.
Advertising is sold, but without a public rate card: on the "Advertising on the site" page the platform promises "very good advertising placements" and offers a request-for-proposal form with a name, an email address and the text of the request. The department's direct address is reklama@lubimyczytac.pl, and marketing is marketing@lubimyczytac.pl according to the section about the company.
Path to monetization
The platform does not pay authors and reviewers: no revenue-sharing programmes, no donations, no paid subscriptions to an author.
The platform takes money from two sides. From the reader — for turning off advertising: on 21 January 2025 it announced prices of 14.99 zł a month, 59.99 zł for six months and 99.99 zł for a year (about 8.33 zł a month); the subscription removes advertising both in the app and in the browser. From business — for advertising placements and, indirectly, through click-throughs to bookshops: price comparison takes the buyer to a seller.
For an author the platform is a channel of visibility and of sales through shops, not a source of direct income.
Tools and automation
The platform has no public API: neither a developer section nor documentation. What is more, the rules directly prohibit the automated downloading of any elements of the database and of the content for any purpose — that is, scraping the catalogue and the reviews breaches the terms.
An official app does exist: a link to it is placed in the site header.
The practical conclusion: work with this platform is manual — a patronage application, correspondence with the editors and the advertising department, and maintaining an author profile.
Limits and rules
- Age. Legal age, or 13 with the consent of a legal guardian.
- Advertising from the inside. Spam, unsolicited commercial information and promotional activity without the operator's consent are prohibited.
- Automation. Automated data collection is prohibited by the rules; the robots file additionally closes off service sections.
- Patronage. Two months before the release, a reply only to those selected, refusal without explanation.
- Law. The operator is a Polish limited liability company in Poznań; the registration details are published in the legal section.
- Language. One language version — Polish.
Who it's for
It suits Polish publishers and authors publishing in Polish: this is a specialist shop window where the reader chooses a book, and patronage gives editorial visibility ahead of the release. It suits bookshops — through price comparison the platform sends traffic to the seller.
It suits translated authors who have a Polish publisher: the patronage application is submitted by the publisher, not by the author.
It does not suit independent promotion without the platform's agreement: commercial messages from ordinary accounts are prohibited. It does not suit those who need automation and data export. And it does not suit non-Russian- and non-Polish-speaking projects outside the book subject area — beyond books the platform has no content.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself as follows: «Największa baza informacji o książkach: opinie i oceny, recenzje, cytaty, nowości i zapowiedzi, społeczność.»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
Languages
the interface language of the home page: pl-PL
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
Catalogue section: all similar See also: catalogue index · region: Central and Eastern Europe · scheduler comparison · find by situation · platform restrictions