Loco
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Loco is a platform for live game streaming that grew out of the Indian market. The operator is LOCO STREAMING LTD, the publisher name in its own App Store listing (the Loco: Live Streaming listing). In the legal texts on the site the company calls itself Loco Streaming Limited (the rewards rules page).
The platform describes itself like this: “Watch nonstop gaming action on Loco… live streams and exclusive replays of gaming streamers going head-to-head in Free Fire, PUBG, BGMI, GTA V, Fortnite, Valorant, and more” — the emphasis is on mobile esports and on games popular in India and South-East Asia.
The main thing to understand about Loco before you start: this is a platform built around a mobile app, not around a website. The site works as a shop window for viewing, while everything to do with the wallet, gifts and rewards is sent to the app — right down to phrasings like “Go to the Wallet section of the Loco app”. The second point: the centre of gravity of the audience has shifted — the platform's own texts single out Brazilian creators and restrict the rewards programme to Brazil outright.
Who's here
The platform publishes no audience figures either on the site or in the app listing. The only figure that can be quoted with its owner named is the store users' rating: the app in the Indian App Store has 4.05 points across 25,869 ratings (Apple's data as of 28 July 2026). That is not an audience but a count of those who rated it.
Geography and languages show through indirectly but reliably. The site declares its language versions with hreflang links: Arabic, Spanish (Argentina), Indonesian, Filipino, Korean, Turkish, Dutch, Russian, Portuguese (Brazil), Malay, Thai, Vietnamese and English by default. The app listing names twelve languages — Arabic, Dutch, English, Indonesian, Korean, Malay, Portuguese, Russian, Spanish, Thai, Turkish, Vietnamese; Filipino is not on that list, which means the site and the app are not localized identically.
What is telling is also which languages are missing from the list: Hindi and the other languages of India. Meanwhile the games catalogue remains Indian in composition — among the sections are Battlegrounds Mobile India, Free Fire, Ludo, 3 Patti.
Getting started
Registration is possible through Google or by phone number confirmed with a code; when creating a profile the platform asks for a date of birth and explains this by the need to confirm the age permitted for viewing the content (the interface strings served by the site's pages). The app's age rating in the App Store is 12+.
The username can be changed: the platform answers this question directly — “You can log in to Loco's web dashboard and then click on the "edit" option to change the username”. Deleting an account, by contrast, is confined to the app: the instructions begin with the words “Download the Loco app” and warn that the data of a deleted account cannot be recovered (the user questions section).
The site offers to get you streaming through the “Streaming center” and “Streamer sign-up”, but these sections themselves open only inside the app or require signing in. There are no technical requirements for a stream — bitrate, resolution, server address — in the platform's open materials, and we are not going to invent them.
What you can publish
Besides streams, Loco accepts short clips. The platform states the requirements for them in the upload interface itself: “Upload mp4 videos upto 70 MB” — mp4 format, size up to 70 MB, and a separate hint “Post gaming content to get approved”, which means clips go through a review and must be about games. A clip is given a title, a description, a category and tags.
The rules of conduct are shown right inside the comments block. The platform lists what should be avoided: incitement to hatred, harassment, obscenity, violent and shocking content, terrorism and violent extremism, impersonation, inappropriate names and images, and threats. The list is short and has no gradation of sanctions — there is no detailed content document on the open pages.
A separate detail for creators: there is a subscriber-only mode for streams and video — “Subscribers-only stream”, “Subscribers-only video” and “Subscribers-only chat”, plus a free preview for non-subscribers (the interface strings).
How to grow
The platform writes nothing about a recommendation algorithm. The growth mechanics described in its own texts are game mechanics for the viewer.
Quests and Gold. The internal currency Loco Gold is earned above all by completing quests, part of it is credited as a registration bonus, and it must be spent within 14 days of being credited, otherwise it expires. What this means for a creator: a viewer watches a stream to the end because they are accumulating currency.
The VIP programme. VIP status is bought with diamond packs or exchanged for Loco Gold and lasts 72 hours from the moment of purchase. It gives ad-free viewing, access to the VIP leaderboard, a chat badge, a special name colour and separate stickers.
Leaderboards and Drops. There is a leaderboard with rewards by position and the Loco Drops mechanic — prizes drawn during a stream among those who are watching and writing in the chat (the interface strings).
No built-in statistics for creators are described in the open materials.
Path to monetization
The platform does not publish direct figures — the creator's share, withdrawal thresholds, payout timings — in the open. We do not quote them. What is confirmed:
Gifts for diamonds. Diamonds are a purchasable currency. They are bought in the app's “Wallet” section, where the “Diamond Store” also sits; the app listing names diamond packs costing from 15 to 1,299 Indian rupees, and also VIP packs. A viewer sends a creator stickers paid for with diamonds; in the interface this is called “Send Diamond stickers”.
Channel subscriptions. There is a paid subscription with automatic renewal, cancellable at any moment: “You'll keep your perks until {renewal_date}. After that, your subscription won't renew automatically”. A subscriber gets access to a closed chat, to stickers and to subscriber-only content. The price of a subscription and the creator's share are nowhere named publicly.
Loco Gold is not money. The platform answers this question unambiguously: “No, Loco Gold has no cash value and cannot be converted into real currency. It can only be used to redeem in-app rewards”. That is, Gold is a viewer loyalty currency, not a way for a creator to earn.
Rewards — Brazil only. This is the most important restriction and the platform states it plainly: “Currently, rewards are only available in Brazil”, with the caveat that some rewards are unavailable in particular countries for regulatory reasons. If a redemption fails, the deducted Gold is returned to the wallet within 72 hours.
Limits on redemption. The platform reserves the right to set limits: how many rewards may be obtained in a period, a ban on obtaining the same reward again, a ban on obtaining similar rewards from different partners (the rewards rules). An anti-abuse policy is described separately: several accounts for the sake of extra rewards, or false data at registration, lead to redemptions being cancelled and to a ban.
A tier system for creators does exist: when accounts are merged the interface shows “Your monetization tier after merge” (the interface strings). What the tiers are called and what they give is not described publicly.
Tools and automation
We found no official programmatic interface for third-party developers: no documentation, no address, no mention in the platform's open materials. The service host api.getloconow.com is given in the markup as the app's data source, but has no public description.
The robots.txt file allows the site to be crawled and closes only the service paths /metrics, /health, /client and /redirect; two sitemaps are declared there as well. The general sitemap contains only the game sections (sitemap-0.xml): there are no static pages about rules, monetization or streaming requirements in it.
There is a television app: installation through the Google TV Play Store and linking the television to an account with a code and confirmation (the interface strings); there is also casting to an external screen with a separate troubleshooting section.
We name no third-party scheduling or analytics services with confirmed support for Loco — we found no confirmation.
Limits and rules
Two domains. The guide's registry holds the address loco.gg, while the actual address is loco.com: a request to https://loco.gg/ redirects to https://loco.com/. Both addresses lead to the same site, but the canonical one given is loco.com (the canonical link in the markup). The subdomains static.loco.gg and ivory.loco.gg continue to be used for serving files, and the support address in the texts is support@loco.gg.
The legal pages serve the wrong document. This is a verifiable defect, not our supposition. The addresses /legal/terms-of-use, /legal/privacy-policy and /rewards/rules all returned the same text at our check — the “Rewards Policy”. Neither a user agreement nor a privacy policy exists at those addresses on the site, even though the link to the privacy policy from the App Store listing leads exactly there. The practical conclusion: the full text of the terms is available, judging by the document, only in the app — “our Terms of Use, which are accessible at the Loco application and website”.
Country restrictions. Besides the Brazilian restriction on rewards, the platform warns that particular rewards may be unavailable in some countries for reasons of compliance with regulators' requirements.
Who it's for
Suits creators of mobile gaming content working with Indian, Brazilian and South-East Asian audiences: the games catalogue, the localization languages and a separate block of Brazilian creators on the front page point directly to where the platform has a living audience. Suits those who stream from a phone and are willing to work inside the app.
Does not suit those who need clear earning terms before they start: neither the creator's share, nor withdrawal thresholds, nor payout timings are in the open — all the sums will have to be worked out once you are inside an account. Does not suit teams that need a programmatic integration: there is no open interface. And it does not suit those counting on the rewards programme outside Brazil — the platform itself says it is not there yet.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself as follows: «Watch nonstop gaming action on Loco. View live streams and exclusive replays of gaming streamers going head-to-head in Free Fire, PUBG, BGMI, GTA V, Fortnite, Valorant, and more. Join a thriving community of passionate gamers today.»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
the address loco.gg redirects to loco.com; the canonical address in the markup is loco.com. The directory's registry stores loco.gg as the official address
source, checked 2026-07-28
Who's here
the platform publishes no audience figures; the only available estimate is a score of 4.05 across 25,869 ratings in the Indian App Store, and that is the number of people who rated it, not the audience
Apple's data as of 28.07.2026
source, checked 2026-07-28
Account and access
the username is changed through the web dashboard; account deletion is possible only through the app, and the data of a deleted account cannot be restored
The app's age rating in the App Store is 12+
source, checked 2026-07-28
What you can publish
clips: mp4 format, size up to 70 MB, the content must be gaming and passes a review («Post gaming content to get approved»); a title, description, category and tags are set
source, checked 2026-07-28
Content
the comments block lists what is forbidden: incitement to hatred, harassment, obscenity, violent and shocking content, terrorism and violent extremism, impersonation, inappropriate names and images, threats
There is no detailed content document on the open pages
source, checked 2026-07-28
How the money works here
the platform states: «Currently, rewards are only available in Brazil» — the rewards programme is available only in Brazil
Individual rewards may be unavailable in other countries for regulatory reasons
source, checked 2026-07-28
Loco Gold is earned by completing quests, part of it is credited at registration, and it expires 14 days after being credited; it has no cash value and is not converted into real currency
A viewer loyalty currency, not a way for a creator to earn
source, checked 2026-07-28
if a redemption fails the deducted Gold is returned to the wallet within 72 hours
source, checked 2026-07-28
Diamonds are a purchasable currency, bought in the app's Wallet section through the Diamond Store; the App Store listing lists diamond packs priced from 15 to 1,299 Indian rupees and VIP packs
The correspondence of «rupees — diamonds» and the creator's share are not disclosed
source, checked 2026-07-28
there is a paid channel subscription with auto-renewal that can be cancelled at any time; it gives a private chat, stickers and subscriber-only content; a free preview is provided
The subscription price and the author's share are not publicly named
source, checked 2026-07-28
authors have monetisation tiers: the account merge interface shows «Your monetization tier after merge»
The names of the tiers and their conditions are not described publicly
source, checked 2026-07-28
Paid subscriptions
VIP status is bought with diamond packs or exchanged for Loco Gold and lasts 72 hours from the moment of purchase; it gives ad-free viewing, access to the VIP leaderboard, a chat badge, a name colour and special stickers
Read from the set of interface strings returned in the page response
source, checked 2026-07-28
Restrictions
robots.txt allows crawling and closes only /metrics, /health, /client and /redirect; two sitemaps are declared — a general one and a creators' one
The general sitemap contains only game sections; there are no static pages about the rules in it
source, checked 2026-07-28
Legal
the operator is LOCO STREAMING LTD (the publisher name in the App Store); in the legal texts on the site — Loco Streaming Limited
Apple's data as of 28.07.2026
source, checked 2026-07-28
Sources diverge: the addresses /legal/terms-of-use, /legal/privacy-policy and /rewards/rules all return the same text — «Rewards Policy»; there is no user agreement and no privacy policy at these addresses on the site
The link to the privacy policy from the App Store listing leads to /legal/privacy-policy. The document itself refers to Terms of Use, «accessible at the Loco application and website»
source, checked 2026-07-28
Languages
the interface language of the home page: en
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
the site declares 13 language versions through hreflang (ar, es-ar, id, fil-ph, ko, tr, nl, ru, pt-br, ms, th, vi, en); the app listing lists 12 languages — Filipino is not among them
A discrepancy between the localisation of the site and of the app. The app's language list: https://apps.apple.com/in/app/loco-live-game-streaming/id1391783434
source, checked 2026-07-28
Catalogue section: all similar See also: catalogue index · region: India and South Asia · scheduler comparison · find by situation · platform restrictions