Kwejk
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Kwejk (kwejk.pl) is a Polish entertainment site with memes, pictures, GIFs and short videos. It is built as a feed of posts with voting, comments and division by topic; it calls itself a "ministry of memes, photographs and other funny pictures".
Formally this is not a social network but a hosting service: the regulations define the service as a "hosting service… consisting in providing the user with teleinformation means for storing — within an account — content posted by the user". The operator is Cube Investments Sp. z o.o., ul. Palisadowa 20/22, 01-940 Warsaw, KRS 0000379765, NIP 6772355060, REGON 121470203.
Two things make the platform interesting: a very narrow licence on what you upload (the platform takes almost nothing for itself) and a detailed appendix on commercial communications, written to fit Polish broadcasting law.
Who's here
The interface language is Polish, and the topic sections are Polish too: animals, humour, video, memes, comics, gallery, interesting, GIF, games, internet, food and drink, cartoons and anime, politics, sport, pop culture, history, WTF, reactions and emotions, cats, war, cinema and music, art and nature, rumours, news, cars, dogs.
An indirect sign that the community is alive and competitive: the home page carries a weekly ranking of the three best users with their points.
The legal anchoring also says something about geography: complaints about video are adjudicated by the National Broadcasting Council (Krajowa Rada Radiofonii i Telewizji) — the Polish regulator, which means the platform is embedded in Polish media law.
Getting started
Sign-up is simple: confirming agreement with the regulations, filling in a form, providing a username, a password and an email address with confirmation via a link in a message. The contract is concluded for an indefinite term at the moment the completed registration form is sent.
Age. The regulations define a user as a natural person who has reached 18; below 18, the consent of a legal guardian is required. It is separately noted that the operator reserves the option to restrict provision of the service to persons who have reached 18, having notified users of this.
Two practical rules that are easy to trip over. First: repeated registration by one user is banned, as is using other people's accounts and passing your own on to others. Second: accounts unused for more than 6 months since the last sign-in may be deleted without prior notice. If you run the platform in bursts, your account may disappear.
Termination of the contract is arranged symmetrically: the user deletes the account themselves from the panel, and if the operator wishes to terminate the contract it notifies by email 14 days before the planned deletion. Account data is erased from the database a year after deletion.
What you can publish
Pictures, memes, comics, GIFs and video with a description and tags; posts pass through a pending section, and comments are open.
A separate duty for a video author is to classify and label videos and programmes correctly by their possible negative influence on the development of minors, by age category; the labelling rules are set out in appendix no. 1 to the regulations.
Rights to what you upload — reading the regulations
Here Kwejk is unusually sparing, and that works in the author's favour.
The platform takes no general licence to use your material. There are exactly two permissions, and both are narrow.
The first is to other users: by posting a link to content within the service, the user thereby consents to its use by other users within the limits of their permitted personal use. "Permitted personal use" is a term from Polish copyright law, meaning private viewing rather than free republication.
The second is to the operator itself, and it is worded with rare precision: the user "consents to the operator's free-of-charge use of the posted content solely to the extent that it forms an element of a whole image (a so-called screenshot) of a page of the service accessible to all other users, for provision or publication solely as a fragment of the whole image of a page of the service — on the internet and in advertising material about the service on the internet, in the press and on television, and to their distribution over telecommunications networks, for the purpose of informing about the service's operation and promoting its activity, in a manner that does not infringe personal rights, including the user's likeness".
Read that again: the platform may show your meme in its own advertising only as part of a screenshot of a whole page. The regulations do not permit cutting your picture out separately and inserting it into an advertising banner. For comparison: pixiv has the right to reprint users' works on its own social accounts, and Palco MP3 to use an artist's photos on its home page. Here, no.
The flip side of this frugality is the author's full liability. The user declares that they hold the economic copyright and related rights, the exclusive industrial property rights, the rights to use performing artists' likenesses and the rights to designate works with the titles and names of performers. And in the event of an infringement they must fully compensate the operator for the damage incurred and immediately return to it the amount of any compensation, fine or penalty paid on third-party claims.
How to grow
The platform offers no promotion tools of its own. Growth here comes from getting into the general feed and into the "Top" section.
What is banned outright: sending and posting unsolicited commercial information in the service and using programs or devices that disrupt the service's operation. The operator has the right to deprive a user of access by blocking or deleting the account, with immediate effect, and a person deprived of the right to use the service may not register again without the operator's consent.
For video there is a separate ladder of sanctions: blocking the ability to post video for no more than three months where infringing material has been posted at least twice after a warning, and an indefinite block for posting material falling under the clause on calls to insult groups of the population.
Path to monetization
The platform does not pay authors. The regulations provide for no advertising revenue share, no subscriptions to an author and no donations. The platform does have its own advertising — the site footer has a "Reklama" section — but that is the sale of ad space to advertisers, not payouts to authors.
What it does have is detailed rules for those who place commercial communications here, and they are written to fit the Polish broadcasting act. Appendix no. 2 to the regulations requires commercial communications to be easily recognisable and bans advertising of whole categories: tobacco products and their imitations, e-cigarettes and refill cartridges; alcoholic drinks; medical services provided only on a doctor's referral; medicinal products; gambling — roulette, card games, dice, betting, slot machines; psychotropic substances and drugs; tanning salon services.
Separately banned are communications that directly encourage minors to buy goods or services; that encourage them to pressure their parents into a purchase; that exploit minors' trust in parents and teachers; that show children in dangerous situations without justification; that act on the subconscious. Hidden commercial communications are banned, and sponsored material requires labelling — with the word "sponsor" at the start of the material or in a prominent place at the start of the description, set off from the rest of the text. A sponsor's label may contain only their name, company, trademark or other individualising designation and a reference to their goods and services.
The practical conclusion: placing advertising on Kwejk is possible, but you will have to label it strictly and observe the category bans — they are broader than the usual platform ones.
Tools and automation
The platform offers no official programming interface.
The only thing the regulations expressly permit outside the site is the platform's own mobile apps: the privacy policy mentions an app available on the AppStore and Google Play.
The platform does acknowledge profiling: the service may use profiling — automated processing of personal data to recommend suitable content. So the feed does adapt to the user.
Limits and rules
- Age. 18; younger only with the consent of a legal guardian.
- One account. Repeated registration is banned.
- Dormancy. No sign-in for more than 6 months is grounds for deleting the account without notice.
- Other people's content. Material from the service may be used only within your own personal use; anything else only with the rights holder's express consent.
- Complaints about video. A reply to the complainant no later than 48 hours; after that, a complaint to the National Broadcasting Council.
- Advertising. Banned categories and mandatory sponsorship labelling.
- Data. The data controller is Cube Investments Sp. z o.o., processing under EU Regulation 2016/679 (GDPR) and the Polish personal data protection act; the platform states that it does not sell personal data to third parties.
Who it's for
It suits projects working with a Polish audience with humorous or visual content: the community is active, the entry threshold is zero, and the licence on what you upload is one of the mildest we have come across.
It suits authors for whom keeping the material their own matters: the platform takes no rights to adapt it and cannot cut your picture out into a standalone advertising asset.
It does not suit you if you are counting on earning here: there are no payouts to authors. It does not suit direct product promotion: unsolicited commercial information is banned, and commercial communications are hedged with the strict requirements of Polish media law. It does not suit automation: there is no API.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself like this: «Na Kwejk.pl znajdziesz największą dawkę humoru w internecie - memy, śmieszne filmiki, gify i wiele więcej. Codziennie dostarczamy najświeższy sort memów na viralowe tematy z obecnych wydarzeń.»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
Languages
the interface language of the home page: pl
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
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