BuzzSumo

Tool · this deep dive is built from the official pages of the platform itself and of the tools that support it.

Overview

A self-description in the machine-readable markup of the home page the sources we checked did not record for BuzzSumo, so we have no single phrase by which the tool names itself. What there is on the homepage are two promises, from which it is clear what it is busy with: "Investigate content across Facebook, Twitter, Reddit and YouTube" — the analysis of other people's publications, and "Tap into influencers on Facebook, X (Twitter), YouTube, and TikTok" — the search for authors.

That is, this is an instrument of observation, not of publishing: it looks at what spreads and whose, and who writes it. About the scheduling of posts or deferred posting the sources we checked report nothing, and there is nothing about it in this deep dive.

The interface language of the home page is en-US. The site does not declare hreflang and contains no language switcher. The absence of a switcher does not prove the absence of versions, but neither can we assert the opposite.

Which platforms it works with

There are two sets on the home page, and they do not coincide. This is worth keeping in mind when choosing.

Search and analysis of publications — Facebook, Twitter, Reddit, YouTube.

Search for authors and influencers — Facebook, X (Twitter), YouTube, TikTok.

The difference is in two platforms. Reddit is only in the content search: searching for authors there the tool does not promise. TikTok is only in the influencer search: the analysis of TikTok publications is not named in the first set. Common to both tasks remain Facebook and YouTube.

Let us note as well a small thing that speaks about the page's freshness: one and the same platform is named on it both "Twitter" and "X (Twitter)" — in two blocks differently.

Pricing

All the prices are from the pricing page. There are four plans:

The minimum price is 199 USD a month, that is the Content Creation plan. The reservation from the summary table is important: the prices are stated for annual payment. How much monthly payment costs the source does not report, so 199 USD is a lower boundary under an annual commitment, and not the price of "trying it for a month".

What is free

There is no free plan — this is a direct statement of the pricing page, and not our conclusion by default.

There is a trial period, but the duration is not stated on the page. How many days it lasts and whether a card is required the source does not say.

Restrictions

The limits are set by the plan, and what is paid for here in the first place is the number of users and the depth of the archive (pricing page):

Alerts are named separately: on the junior plan there are 2 of them, on Enterprise — 50.

Note the upper part of the ladder: the depth of history on the two senior plans is the same — 5 years. The difference between Suite at 499 and Enterprise at 999 comes down, in these numbers, to users and alerts, and not to the depth of the data: for the senior plan you pay for people, not for the archive.

How you earn with it

An affiliate programme at BuzzSumo is not announced. This is a checked absence, not an omission: the addresses /affiliate, /affiliates, /partners and /referral return 404, there are no links to a programme in the footer of the homepage, and in the sections of the sitemap (buzzsumo.com/sitemap.xml) there are no pages about a programme either.

Earning on a recommendation of BuzzSumo in a way that the tool acknowledges and pays for is, by the open sources, not possible.

What it will not do

It will not pay an affiliate commission — there is no programme, see above.

It will not let you work for free. There is no permanent free plan, after the trial period the tool becomes paid, the minimum being 199 USD a month under annual payment.

It will not show an archive deeper than five years on any plan: five years is the ceiling of the ladder, not a step.

Working alone on the junior plan will have to be taken literally: Content Creation is one user and two alerts. A team cannot be brought in there.

Further come the silences. The duration of the trial period is not named. The cost of monthly payment is not published.

Verified data

The checked data this deep dive rests on.

Platforms

«Investigate content across Facebook, Twitter, Reddit and YouTube» (content search); «Tap into influencers on Facebook, X (Twitter), YouTube, and TikTok» (influencer search)

Two different sets on one page: Reddit appears only in content search, TikTok only in influencer search. The same platform is called both «Twitter» and «X (Twitter)»

source, checked 2026-07-28

Pricing

no

source, checked 2026-07-27

199 USD / month

The Content Creation plan

source, checked 2026-07-27

Content Creation 199; PR & Comms 299; Suite 499; Enterprise 999 USD/month

source, checked 2026-07-27

Content Creation 1 user, 2 alerts, 2 years of history; Enterprise 30 users, 50 alerts, 5 years

source, checked 2026-07-27

yes, the duration is not stated on the page

source, checked 2026-07-27

Limits and restrictions

by plan: 199 USD — 1 user and 2 years of history; 299 USD — 5 users and 3 years; 499 USD — 10 users and 5 years; 999 USD — 30 users and 5 years. The prices are for annual billing

The values were taken from the summary plan comparison table; the depth of history is the same on the two top plans, what you pay for is the number of users

source, checked 2026-07-28

Languages

the interface language of the home page: en-US

The language is taken from the markup attribute, the versions from hreflang

source, checked 2026-07-28

only the page language is confirmed: en; the existence of other versions has NOT been established

The site does not declare hreflang and has no switcher

source, checked 2026-07-27

Catalogue section: all similar See also: catalogue index · scheduler comparison · find by situation · platform restrictions