Badoo
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Badoo is a dating app that has been running since 2006 and belongs to the Bumble Inc. group. The ownership is confirmed on the platform itself: the footer of its pages reads "Badoo is part of Bumble Inc.", and the Apple store lists the app's developer as Badoo Software Ltd, with the copyright held by Badoo Services Limited.
For a promotion specialist this is a platform of an unusual kind: there are no company pages, no channels and no followers. It is built as a search for people nearby, with messaging and paid boosts for profile visibility. The only form of business presence is bought advertising inside the app, and it is not Badoo itself that sells it through an open ad account.
The owner's filings say as much directly: Bumble Inc. writes that revenue from online advertising and partnerships "is not a significant part of our business", and the company calculates its key metrics excluding advertising and partnerships.
Who's here
Bumble Inc.'s 2025 annual report (Form 10-K) is the only source with verifiable numbers on Badoo. The company states that the app launched in 2006 and leads in several countries in Europe and Latin America, and that in 2025 the "Badoo App and Other" line had about 1.2 million paying users. Note: these are paying users, not active ones — the company does not publish MAU or DAU figures.
The same document gives the money breakdown: revenue for "Badoo App and Other" was $182.6 million in 2025 against $205.4 million in 2024, and average revenue per paying user was $11.48 per month. Geography is disclosed only for the group as a whole, without a split by app: 44% of 2025 revenue came from the United States and 56% from the rest of the world, and the United States is the only country with a share above 10%.
The app stores give indirect estimates of scale. Google Play shows more than 100 million installs, 6.64 million reviews and an 18+ age rating. Apple lists 39 interface languages; the language switcher on the platform's site offers around fifty options, including Russian.
Getting started
Badoo has no separate business account — you can only join as an individual. Registration starts with a form on the home page; the platform immediately points you to its terms and privacy policy, warning about this right under the sign-up button. Both stores set the age threshold at 18+ on Google Play and 18+ on Apple.
Badoo's terms and community guidelines pages are served only by script. At badoo.com/legal/terms the page returns the stub "Sorry, it's taking a while to connect you" when JavaScript is not run.
What you can publish
The unit of content here is the profile: photos, a short description of yourself and messaging. There is no public feed, no posts and no reposts.
The group's rules on commercial content are shared, but we were only able to open them on the Bumble side. Bumble Inc. writes that the platform "is not a marketplace" and prohibits unsolicited promotion of a product, brand, service, event, investment, organisation, music or performance, recruitment into multi-level marketing and pyramid schemes, unsolicited promotion of your own social accounts and website in direct messages, and putting payment details or links to money transfer apps in your profile. Badoo has a page with the same title, but it is not served without script.
How to grow
The platform does not publicly describe how profiles are shown: none of the pages we could open explains how the queue of profiles is assembled. The tools for speeding things up are consumer purchases, not an advertising account. The Apple store shows their names and prices: Badoo Premium — $6.99, $5.99 and $8.99 for different periods, Super Powers — from $2.99 to $11.99, a pack of 100 credits — $3.99. These are US store prices; they differ in other countries.
There is advertising inside the app: both Apple and Google flag Badoo as containing ads — "Contains Advertising" at Apple and "Contains ads" at Google. An open self-serve account for advertisers is not something the platform shows. The owner's filings show that part of the advertising revenue comes through an outside player: Bumble Inc. recognises advertising revenue from Liftoff Mobile Inc. — a mobile advertising platform controlled by Blackstone funds. The practical conclusion: you can reach Badoo's audience by buying through mobile ad networks, not through the platform's own interface.
Path to monetization
Badoo does not pay creators. There is no rewards programme, no share of advertising revenue and no tipping on the platform's open pages — the money flows the other way: the user buys a subscription and one-off boosts, and it is these purchases that make up the company's revenue, as can be seen from the description of the "freemium" model, where the service is free and some members pay for subscriptions and in-app purchases.
The platform has its own blog, but it has not been updated for a long time: the latest entries in the App News section are dated 2022. There are no partner or ambassador programmes for outside creators on Badoo's open pages.
Tools and automation
Badoo has no public API: neither a developer portal nor documentation is published at any address we checked. The service database of this guide contains no scheduler or analytics tool whose support for Badoo is confirmed by a source — which is to be expected, because there is nothing to publish here.
The only technical document of the platform that can be read without script is the robots.txt file, and it forbids search crawlers from walking user profiles (Disallow: */profile/*). That same restriction explains why external audience analytics for Badoo are unavailable.
Limits and rules
- Age. 18+ by the Google Play rating and 18+ by the Apple rating.
- Commercial use. The Bumble Inc. group forbids unsolicited promotion and declares its apps not a marketplace.
- Advertising. It exists inside the app, by the labels of both stores, but it is not bought from the platform directly.
- Profiles are closed to crawlers — robots.txt.
- Jurisdiction and owner. The app is part of Bumble Inc., a public company reporting to the US SEC.
Who it's for
Badoo suits an advertiser who needs a mass mobile dating audience in Europe and Latin America and who knows how to buy impressions through ad networks. Everything else — brand pages, content marketing, organic growth, working with bloggers inside the platform — is missing here as a class.
The platform is not suitable for building a brand presence under your own steam: the group's rules directly forbid unsolicited promotion, and no format in which a company could legitimately run an account is provided at all. For a social media manager this is an honest negative answer: there is no point planning posts here, but planning a media buy is possible.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself as: «Join Badoo’s community - the best free online dating app. Chat before you match, meet & date people in your area or make new friends from all over the world.»
This is the platform's statement about itself, not an independent assessment
source, checked 2026-07-28
the app is part of Bumble Inc.; the publisher in the Apple store is Badoo Software Ltd, copyright held by Badoo Services Limited
The Bumble Inc. ownership is also stated in the site footer at https://help.badoo.com/
source, checked 2026-07-28
Who's here
the owner reports roughly 1.2 million paying users of the «Badoo App and Other» line for 2025
Bumble Inc. Form 10-K for 2025; active users are not disclosed
source, checked 2026-07-28
revenue of «Badoo App and Other» — 182.6 million USD for 2025 against 205.4 million in 2024; ARPPU 11.48 USD per month
Bumble Inc. Form 10-K for 2025
source, checked 2026-07-28
more than 100 million installs and 6.64 million reviews on Google Play
Store listing data as of 2026-07-28
source, checked 2026-07-28
Business terms
there is no brand presence format: company pages, channels and followers are not provided
Conclusion drawn from the owner's filings and from the absence of business sections on the open pages
source, checked 2026-07-28
Advertising
the app is flagged by the stores as containing advertising; no open advertising account was found
The owner recognises advertising revenue from Liftoff Mobile Inc. — Bumble Inc. 10-K
source, checked 2026-07-28
the owner writes that revenue from online advertising and partnerships «is not a significant part of our business»
The company calculates its key metrics excluding advertising and partnerships
source, checked 2026-07-28
How the money works here
the platform does not pay creators: no revenue-sharing programmes, tipping or paid subscriptions to a creator were found
Freemium model: the user pays, not the platform
source, checked 2026-07-28
Pricing
Badoo Premium — 6.99 / 5.99 / 8.99 USD, Super Powers — 2.99-11.99 USD, 100 credits — 3.99 USD (US store)
In-app purchase prices as of 2026-07-28
source, checked 2026-07-28
Limits and restrictions
18+ age rating on Google Play and in the App Store
Second store listing: https://apps.apple.com/us/app/badoo-dating-app-meet-date/id351331194
source, checked 2026-07-28
Restrictions
robots.txt closes user profiles to crawlers (Disallow: */profile/*)
source, checked 2026-07-28
Languages
the interface language of the home page: en
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
39 interface languages of the app according to the Apple store
source, checked 2026-07-28
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