Avito
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Avito is a Russian classifieds platform where private sellers sit right next to companies with a storefront, delivery and warehouse stock. On its home page it describes itself briefly: "Avito — Classified ads on Avito", while the developer portal calls it "Russia's classifieds site" run by ООО «КЕХ еКоммерц».
There is no feed and there are no followers here. Avito is interesting for a different reason: its commercial mechanics have been moved into a programming interface. A seller can upload a catalog as an XML feed, switch on promotion services, reply to reviews and run correspondence from their own CRM. As of the check date the API catalog contains 25 sections — from listings to the ad account and orders. The price for this is being tied to Russian jurisdiction.
Who's here
We cannot give any public audience figures: during the check the www.avito.ru pages returned code 429, and support.avito.ru returned an "Access restricted: problem with IP" page with a captcha. We did not work around that protection.
The home page interface language is Russian, and no language versions are declared in the markup (checked on 2026-07-28 at www.avito.ru). An indirect sign of the country tie: the platform opens the ad account only to Russian legal entities and individual entrepreneurs. The only official "figure" about the project's age that we saw ourselves is the years in the developer portal's copyright line: 2007–2026.
Getting started
A profile is created with a phone number; the details are confirmed either by company registration data or through T-Business ID, SberBusiness ID, Alfa ID and Tochka ID. There is an irreversible step the platform warns about plainly: once the details are confirmed, the profile becomes a professional one with the "Company" status, and you can no longer go back to an ordinary private-individual profile. If your personal profile matters to you, set up a separate one for business.
API access is not issued automatically: it is granted "as agreed with the Company" from the moment you receive client_id and client_secret, and if the account is blocked for breaking the rules, access to the API can be blocked too. There are two authorization mechanisms: client_credentials for your own account and authorization_code for third-party applications. The token is passed in the Authorization: Bearer header and lives for 24 hours, and as of the check date there are fifteen scopes — from items:info and items:apply_vas to messenger:write.
Business accounts have a two-level structure: there is a "Company" and an "Employee", and you act on behalf of the company using the X-Employee-Of header, and working with the hierarchy requires buying a paid plan.
What you can publish
Bulk posting means Autoload: you keep an XML feed on your own server (there can be several of them), and the platform picks it up on a schedule. The schedule is not a "once a day" setting but a grid: days of the week as numbers from 0 (Monday) to 6 (Sunday), hourly slots from 0 to 23 in Moscow time, and a rate for each period — how many listings to upload; a manual run is possible no more than once an hour, and the posting limits from the profile settings do not apply to it.
The requirements for listing cards and photos are published in the help center, which is closed to reading. The legal framing is unambiguous: the user is fully responsible for complying with the laws of the Russian Federation, including advertising law, in respect of the form and content of listings.
How to grow
Paid services
Avito does not describe any recommendation algorithm — growth here is bought. The list of services the API returns: packages of "up to 2, 5, 10, 15 and 20 times more views" for 1 or 7 days (x2_1 … x20_7), an XL listing, highlighting, badges and stickers; the listing data also contains vip, premium and pushup, and if you apply a package in a region and category where it is unavailable, the payment will not go through. Through the public API, services can only be paid for from the Avito Wallet, and if there are not enough funds, the service is not applied.
Advertising
The ad account has two objectives: cost per click (CPC) with the native format, and cost per 1000 viewable impressions (CPM) with display formats, video, HTML5 and a banner on the home page; under the MRC standard an impression counts as viewable when at least 50 % of the banner area was in the active browser window for at least one second.
The requirements for the native banner are published as numbers: the headline is up to 30 characters, the description up to 45, the legal information up to 150; the image is JPEG or PNG up to 2 MB, the logo 50×50 px up to 250 KB; text on the image together with the logo must not exceed 20 % of the area; links, QR codes and contact details are prohibited; the aspect ratios are 4:5, 4:3, 1:1 and 8:3. The storefront also has a banner on the first screen of the seller profile: 2934×456 px for the website and 1320×492 px for mobile, up to 500 KB in size, with no QR code. If the balance falls below 5000 ₽ including VAT, campaigns may be paused for 72 hours, and the auction bid is stated including VAT as a whole number.
Statistics
Through the API you can get listing opens, saves to favorites, calls broken down by type, the promotion services applied and their cost, and the profile's spending. In the ad account, the maximum reporting period is 100 days.
Path to monetization
Avito does not pay authors for content: it is a marketplace, income comes from sales, and the platform takes its fee for posting and services.
We were unable to verify the size of commissions and plan prices — the pricing section and the help centre are closed off by bot protection. The public part of the API shows the mechanics, not the amounts. Settlements go through the Avito Wallet: the API returns the balance and the transaction history, and the Autoload report shows how much was debited from the wallet, or how many postings were spent from the plan — which means plans can come as a package of postings. There is also payment for target actions: on a plan that charges for calls and chats, the CPA API shows the balance and the advance paid in, and the calls and chats themselves can be disputed. Avito Delivery for Business is connected separately: you need the company's registration details and a configured plan.
Tools and automation
The useful core of the catalog of 25 sections: listings — price, promotion services, statistics; Autoload; stock — the quantity of an item by ID; once it runs out, the "Buy with delivery" button disappears from the listing; orders — statuses, the tracking number for delivery by the seller (DBS), Chestny ZNAK marking codes; reviews with a seller reply; messenger — messages and webhook notifications; advertising — https://api.avito.ru/ads/ with the sandbox https://api.avito.ru/ads-sandbox/.
Two caveats before you integrate. The Messenger API in "Goods" and "Jobs" is only available on the "Maximum" subscription, and in "Services" on "Extended" and "Maximum". And you cannot create campaigns, groups or creatives through the ad account API — only in the web interface.
Autoload accepts a feed by URL, so any inventory management system that can serve XML on a schedule will do.
Limits and rules
- Request rate. Exceeding it returns code 429 and the headers
X-RateLimit-Limit(requests per minute) andX-RateLimit-Remaining. In CPA the ceilings are low: 1 request per minute for the balance and the call list, 3 for a dispute, 40 for the chat list. - Version changes. Autoload v4 methods launched on 08.06.2026, and on 08.03.2027 the old ones are removed and start responding
410 Gone. - Advertising. The ad account is only for Russian legal entities and individual entrepreneurs; if the balance is below 5000 ₽ including VAT, campaigns are paused for 72 hours.
- Liability. Any API action performed with your keys, including ordering paid services, counts as yours; the company is not liable for the consequences of stolen keys, and the Terms may be changed at any time without notice.
Who it's for
It suits Russian sellers with a product range and an inventory system: the combination of "XML feed + schedule + stock and orders API" covers the full cycle with no manual work, and reviews and correspondence can be routed into your own CRM. It suits advertisers ready to work under Russian rules: the formats, the creative requirements and the auction rules are published openly.
It does not suit you if you are counting on organic reach: the platform does not describe any mechanism that would bring views on its own. It does not suit non-residents, or anyone not ready for irreversible steps: only Russian legal entities and individual entrepreneurs can register an ad account, and turning a profile into a "Company" cannot be replayed backwards.
Tools for this platform
The list is built from the tools' own facts: every line is a tool's statement that it supports the platform, with the source named. A tool missing from the list only means we have no such statement.
Customer communication:
- Jivo — inbox; source, checked 2026-07-28
- Umnico — inbox; source, checked 2026-07-28
- Wazzup — inbox; source, checked 2026-07-28
- Bitrix24 — states support; source, checked 2026-07-28
Automation:
Other tasks:
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself as: "Avito — Classified ads on Avito"
This is the platform's statement about itself, not an independent assessment
source, checked 2026-07-28
Getting started
There is moderation before display: the help centre states «Если ваш креатив не прошёл модерацию, вы увидите причину отклонения в рекламном кабинете» (our translation: if your creative has failed moderation, you will see the reason for rejection in the advertising console). The page gives no review times and no list of required documents
It follows from the sentence about rejection that the check precedes display, but the help centre itself does not say whether it is manual or automatic or how long it takes. The requirements as to documents on the page are assigned to individual subject areas with no general list.
source, checked 2026-08-07
Account and access
once the details are confirmed, the Avito profile becomes a professional one with the "Company" status; you cannot go back to an ordinary private-individual profile
Same page; confirmation is possible by company registration data or through T-Business ID, SberBusiness ID, Alfa ID, Tochka ID
source, checked 2026-07-28
Business terms
the Messenger API in "Goods" and "Jobs" is only available on the "Maximum" subscription level, and in "Services" on the "Extended" and "Maximum" levels
General information for the "Messenger" section
source, checked 2026-07-28
Avito has "Company" and "Employee" entities; to work through the API on behalf of the company, the X-Employee-Of header is passed; interacting with the hierarchy requires buying a paid plan
The method descriptions of the "Account hierarchy" section
source, checked 2026-07-28
the stock API synchronizes item quantity; when stock runs out, the "Buy with delivery" button disappears from the listing
General information for the "Stock management" section
source, checked 2026-07-28
the order management API only works with Avito Delivery for Business; to enable it, you have to provide the company's registration details and configure a plan
A warning in the section's general information
source, checked 2026-07-28
Promotion
promotion service identifiers: packages x2_1…x20_7 ("up to 2/5/10/15/20 times more views" for 1 or 7 days), xl (XL listing), highlight (highlighting), sticker sets; the listing data contains vip, premium, pushup
Enumerations in the specification of the "Listings" section
source, checked 2026-07-28
Advertising
only Russian legal entities (LLC, JSC, PJSC and the like) and individual entrepreneurs can register an ad account and place advertising through it
Avito Ads help centre, registration page
source, checked 2026-07-28
two models: cost per click (CPC, native format) and cost per 1000 viewable impressions (CPM, display formats, video, HTML5, banner on the home page); an impression counts as viewable when at least 50 % of the banner area was in the active window for at least one second
The platform refers to the MRC standard
source, checked 2026-07-28
native banner: headline up to 30 characters, description up to 45, legal information up to 150; JPEG/PNG image up to 2 MB, logo 50×50 px up to 250 KB; text on the image together with the logo — no more than 20 % of the area; links, QR codes and contact details are prohibited
The format's technical requirements
source, checked 2026-07-28
native banner aspect ratios: 4:5 — 600×750 px, 4:3 — 720×540 px, 1:1 — 472×472 px, 8:3 — 1372×512 px; the minimum sizes are half the recommended ones
Same source
source, checked 2026-07-28
seller profile banner: 2934×456 px for the full website version and 1320×492 px for mobile, up to 500 KB in size, a QR code on the image is prohibited, legal information up to 300 characters
The technical requirements of the "Banner in the seller profile" format
source, checked 2026-07-28
if the ad account balance falls below 5000 ₽ including VAT, campaigns may be paused for 72 hours and, without a top-up, ended; the auction bid is stated including VAT and always as a whole number
The section on budget and bid management
source, checked 2026-07-28
How the money works here
Not everyone is admitted to the advertising console: «Зарегистрировать аккаунт в рекламном кабинете и размещать через него рекламу могут только российские юридические лица (ООО, АО, ПАО и т.п.) и индивидуальные предприниматели (ИП)» (our translation: only Russian legal entities and sole traders may register an account in the advertising console and place advertising through it)
The quotation is verbatim from the help centre of Avito's advertising console; the source language is Russian. A private individual and a self-employed person are not on the list. This concerns the advertising console, not the placing of an ordinary listing.
source, checked 2026-08-07
Where it is available. Russia: access to the advertising console is limited to Russian legal entities and sole traders; the help centre names no other countries
The country restriction is not our inference: it is written directly into the requirement as to the type of entity — «только российские юридические лица … и индивидуальные предприниматели» (our translation: only Russian legal entities and sole traders).
source, checked 2026-08-07
Pricing
Advertising in the console runs on two payment models, which the platform names as «Оплата за клик, CPC» (our translation: payment per click, CPC) for target actions and «Оплата за 1000 видимых показов, CPM» (our translation: payment per 1000 viewable impressions, CPM) for recognition and reach. A balance threshold is announced separately: «При остатке на балансе менее 5000₽ кампании могут автоматически останавливаться» (our translation: with a balance below 5000 roubles campaigns may stop automatically)
5000 roubles is not a minimum payment but the boundary below which campaigns may stop; that is how the platform itself puts it. The help centre names no minimum payment.
source, checked 2026-08-07
when promotion services are enabled through the public API, payment is only available from the Avito Wallet
The section "Payment for promotion services"
source, checked 2026-07-28
Limits and restrictions
a manual run of the upload by URL from the settings — no more than once an hour; the posting limits from the profile settings do not apply to it
The description of the method for uploading a file by URL
source, checked 2026-07-28
when the request limit is exceeded, code 429 is returned with the headers X-RateLimit-Limit (requests per minute) and X-RateLimit-Remaining
The "Limits" section
source, checked 2026-07-28
in the CPA section the limits are named individually: 1 request per minute for the balance and the call list, 3 for a dispute by action identifier, 40 for the chat list
The method descriptions of the CPA section
source, checked 2026-07-28
Legal
functional access to the API is granted to registered users "as agreed with the Company", and work is possible from the moment client_id and client_secret are received; if the account is blocked, access to the API may also be blocked
Terms of use of the Avito API for business, the "General provisions" section
source, checked 2026-07-28
paid services ordered through the API are paid for from the Avito Wallet; if there are not enough funds, the service is not applied to the listing and the order has to be repeated
The "API capabilities" section
source, checked 2026-07-28
the platform's operator is ООО «КЕХ еКоммерц»; the developer portal footer shows the range 2007–2026
The footer of the API catalog page
source, checked 2026-07-28
API access
the platform's API catalog contains 25 sections — from listings and Autoload to the ad account and order management
The list was read from the portal's internal address https://developers.avito.ru/web/1/openapi/list; the human-facing page is rendered by a script
source, checked 2026-07-28
two authorization mechanisms: client_credentials (your own account) and authorization_code (third-party applications); the access token lives for 24 hours
The text was read from the internal address /web/1/openapi/info/auth
source, checked 2026-07-28
15 scopes are available for authorizing applications, including items:info, items:apply_vas, stats:read, messenger:read/write, autoload:reports, user_balance:read
The list is given in the documentation of the "Authorization" section
source, checked 2026-07-28
the Autoload schedule is set by days of the week (0 — Monday … 6 — Sunday) and hourly slots 0–23 in Moscow time, with a number of listings per period
The ExportSchedule schema in the specification
source, checked 2026-07-28
the v4 methods launched on 08.06.2026; from 08.09.2026 the v2/v3 methods return incomplete data older than 7 days; on 08.03.2027 they are removed and start returning 410 Gone
The section "Migration from v2/v3 report methods to v4"
source, checked 2026-07-28
through the API you can get the list of active reviews and rating information, send a reply to a review and request deletion of your own reply
The list of methods in the "Ratings and reviews" section
source, checked 2026-07-28
Avito Ads API: production address https://api.avito.ru/ads/, sandbox https://api.avito.ru/ads-sandbox/; keys are created by a user with the administrator role; the maximum statistics reporting period is 100 days; campaigns, groups and creatives cannot be created through the API
The text was read from the internal address /web/1/openapi/info/ads
source, checked 2026-07-28
Languages
the interface language of the home page: ru
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
Catalogue section: all similar See also: catalogue index · region: Russia and CIS · scheduler comparison · find by situation · platform restrictions