Blockdit
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Blockdit is a Thai publishing platform built around long-form text, podcasts and video. The platform explains its own name: "Block" is the way content is served in blocks, "Edit" stands for the fact that anyone can write (platform FAQ). The tagline on the about page is "รู้ลึกกว่า ได้มากกว่า" ("know deeper, get more").
The platform states its key difference from the usual social networks outright: there is no "friends" system, you see only what you subscribed to. The subscription feed is kept separate from the "Explore" section, which shows posts by authors you do not know, selected by the system's statistics.
The operator is a Thai public company: LTMH Public Company Limited, Bangkok, Manikhaya Center Building, Ploenchit Road. The interface is Thai; we found no switch to other languages on the discover page.
Who's here
The numbers come from the platform itself. On its about page it reports more than 2 million users, thousands of publisher pages and thousands of posts uploaded every month. The date these figures were calculated for is not given — bear that in mind.
One more claim of its own, this time about reader behaviour: in its explainer on the format the platform writes that people who read content in blocks read 30% more. This is the platform's own statement, the measurement method is not disclosed; the post is dated 2018.
Geography and language: the content is in Thai, the thematic core is business, investment, technology and lifestyle; the discover page gives podcasts, video and communities their own sections. The platform does not publish an audience breakdown by country.
Getting started
Registration is free. Then comes a choice: a personal account or a "page" (Page) — and it is a decisive choice, because earning is available only to a page.
The platform lists a page's capabilities separately: scheduled publishing, saved drafts, cycles (series), video and podcasts, pinned posts, category selection, role assignment — owner, editor, analyst. The same place states a limit and a condition: a page requires registration with a phone number, and one user may own no more than 3 pages. A page, in turn, cannot subscribe to others.
A personal account has none of this: no scheduler, no roles, no monetization. If you come as a project rather than as a reader, a page is the only workable option.
What you can publish
Formats: articles, video, podcasts and series (about page). The platform names no maximum length for a post.
What it does name are minimums — not for publishing, but for a post to qualify for monetization: an article must contain at least 200 characters, the author must be the creator of more than 90% of the content, and a podcast or video must run longer than 1 minute. The same place directly forbids offering readers a reward for reactions.
What is prohibited is listed in two documents. The terms of use list more than twenty categories: adult material, violence and threats, unlawful activity, drugs, alcohol and tobacco, gambling, financial fraud, copyright infringement, incitement of hatred, disinformation. The explainer on community rules adds a ban on advertising, excessive self-promotion, superstitious content and recruitment offers.
The platform reserves the right to remove posts that breach the terms and act on complaints about infringement of intellectual property rights.
How to grow
The organic mechanism is the "Explore" section: the platform writes that it shows posts by authors you are not subscribed to, sorted by the system's statistics. Exactly how that statistic is calculated the platform does not disclose — there is no description of the algorithm on the pages we checked.
Pages do have built-in statistics: the explainer lists impressions and reach, reactions, comments, shares, follows, clicks and the performance of the call-to-action button.
The paid tool is a post "boost". The advertising policy describes it in detail: review usually takes less than 1 business day; only the account owner can boost; there are two budget modes — one-off and daily. The credit limit grows as payments go through successfully: a starting 50 baht, then 100, 200, 500, 1000 and up to 2000 baht; actual spending may exceed the set budget by up to 25%; charges are made every 7 days or when the limit is reached. Payment is by QR code in Thai banking apps or a linked card.
Path to monetization
Blockdit pays authors directly. There are three channels, and the platform describes them in its own explainer: a share of revenue from banner ads between articles; "stars" awarded for posts; "diamonds" — direct thank-yous from readers.
The numbers named by the platform:
- Stars. The algorithm assesses engagement in the first 24 hours after publication; a star is worth roughly 50–450 baht. The range is wide, and the mechanics behind a specific rate are not disclosed.
- Diamonds. 1 diamond is 0.3 baht; the reader buys BDCoin, and the exchange rate of BDCoin into diamonds is 1:1.
- Advertising. Revenue is calculated automatically by the system from impressions; the platform does not name the author's percentage share.
Eligibility. In the FAQ the threshold is worded like this: a page can earn once at least 3 of its posts have received stars. Note the discrepancy: an earlier explainer about the platform says that monetization opens to a page with more than 1000 followers, and the feature itself launched in January 2019. Two official sources from the platform name different conditions; the FAQ should be treated as the more recent one, though the pages carry no dates.
The activity requirement is strict and comes with a financial penalty: a page in the monetization system must publish at least once a month, otherwise 450 baht is withheld from its accumulated revenue. This is a rare case of a platform fining you outright for silence.
Monetization can be switched off for an individual post — no ads will be shown in it (FAQ).
Tools and automation
We found no official documentation of a programming interface: neither the FAQ, nor the terms of use, nor the about page contains a section for developers.
Built-in automation is limited to what a page can do: scheduled publishing, drafts, administrator roles and analytics. For paid promotion there is a boost dashboard with automatic charging every 7 days.
Worth noting separately: the terms explicitly prohibit the use of automated data-collection tools and circumvention of the service's technical restrictions.
Limits and rules
- Pages. No more than 3 pages per user; registering a page requires a phone number.
- Revenue eligibility. At least 3 posts with stars; an article from 200 characters; more than 90% of the content your own; media longer than 1 minute.
- Activity. At least 1 post per month, otherwise 450 baht is withheld.
- Boost. Credit tiers 50 → 100 → 200 → 500 → 1000 → 2000 baht; overspending of up to 25%; moderation usually under 1 business day.
- Data. Search history is kept for 3 months; a response to legal claims comes within 7 business days; disabled accounts are kept for at least 1 year to rule out repeat violations.
- Rights. The content remains yours, but you grant the platform permission to use it and confirm that you hold the rights to everything you publish.
- Law and jurisdiction. The operator is a Thai company LTMH Public Company Limited, settlements are in baht, and boosts are paid through Thai banking apps.
Who it's for
A fit if you work for a Thai audience and write long: the platform's format is designed for articles rather than short notes, and the minimum threshold for a monetizable post is just 200 characters, which means nobody caps you at the top end.
A fit for small projects: the entry threshold for earning is low — 3 posts with stars, not tens of thousands of followers. A fit for podcasters and video authors: both formats are monetized on equal terms with articles.
Not a fit if you do not publish regularly: silence costs more here — 450 baht withheld for a month without posts. Not a fit for projects outside the Thai market: the interface, settlements and payment are tied to Thailand. And not a fit for automated publishing pipelines — there is no open API, and automated data collection is prohibited by the terms.
Verified data
The checked data this deep dive rests on.
About the platform
operator — LTMH Public Company Limited, Bangkok, Thailand (Manikhaya Center Building, Ploenchit Road)
Terms of use
source, checked 2026-07-28
the about page does carry a description: "แพลตฟอร์มรวมคอนเทนต์คุณภาพดี" ("a platform that gathers quality content"), tagline — "รู้ลึกกว่า ได้มากกว่า"
Complements the database entry where no self-description was found in the discover page markup; these are different pages, not a contradiction
source, checked 2026-07-28
Who's here
the platform reports more than 2 million users, thousands of publisher pages and thousands of posts every month
The date the figures were calculated for is not given
source, checked 2026-07-28
Account and access
one user may own no more than 3 pages; registering a page requires a phone number
A page cannot subscribe to others
source, checked 2026-07-28
What you can publish
available formats — articles, video, podcasts and series; pages have scheduled publishing, drafts, pinned posts, category selection and owner, editor and analyst roles
A personal account has none of these capabilities
source, checked 2026-07-28
Advertising
the boost credit limit grows in tiers 50 → 100 → 200 → 500 → 1000 → 2000 baht; actual spending may exceed the budget by up to 25%; charging — every 7 days or when the limit is reached; moderation usually takes less than 1 business day
Payment — QR code in Thai banking apps or a card
source, checked 2026-07-28
How the money works here
Who is admitted. a page can earn once at least 3 of its posts have received stars
Condition from the current FAQ section
source, checked 2026-07-28
for a post to qualify for monetization: an article of at least 200 characters, more than 90% of the content created by the author, a podcast or video longer than 1 minute; offering readers a reward for reactions is prohibited
FAQ section
source, checked 2026-07-28
1 diamond is worth 0.3 baht; the exchange rate of BDCoin into diamonds is 1:1
Diamonds are direct thank-yous from readers to the author
source, checked 2026-07-28
the platform states a star is worth roughly 50–450 baht; engagement is assessed in the first 24 hours after publication
The formula for calculating a specific rate is not disclosed
source, checked 2026-07-28
a page in the monetization system must publish at least once a month; otherwise 450 baht is withheld from its accumulated revenue
A rare case of an outright penalty for not publishing
source, checked 2026-07-28
Sources diverge: SOURCE DISCREPANCY: the platform's explainer about the service names a monetization threshold of more than 1000 page followers (feature launched in January 2019), whereas the FAQ section names 3 posts with stars
No revision dates on the pages; which condition is in force now cannot be determined from public sources. Second source — https://www.blockdit.com/faqs
source, checked 2026-07-28
Restrictions
the terms list more than twenty prohibited categories: adult material, violence and threats, unlawful activity, drugs, alcohol and tobacco, gambling, financial fraud, copyright infringement, incitement of hatred, disinformation
The platform may remove posts on complaints about rights infringement
source, checked 2026-07-28
Legal
search history is kept for 3 months; a response to legal claims comes within 7 business days; disabled accounts are kept for at least 1 year
Terms of use
source, checked 2026-07-28
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