Analytics

Metrics, reports and comparison with competitors. In this section 17 entries.

How to choose a social media analytics tool. First decide what you need to measure: your own accounts, individual posts or available competitor data. Then check which metrics the platform provides. A tool depends on the data it can access; a metric name alone does not make the result comparable across social networks.

You are comparing views and reach. The metrics guide collects definitions from platform documents. Check the event, reporting period and unit behind each comparison.
You need trends from previous months. Check historical data depth and plan conditions before connecting an account: retaining metrics and accessing older data are separate conditions.
Two dashboards disagree. Start with why the numbers differ, then open the source for the metric you need.

The profiles below help connect your requirement to a supplier: the platforms it describes, what its plan includes and which restrictions are documented. Missing information in a profile does not prove that a tool lacks a feature.